{"id":5432,"date":"2026-02-02T15:56:45","date_gmt":"2026-02-02T08:56:45","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/ent\/?p=5432"},"modified":"2026-02-02T15:56:45","modified_gmt":"2026-02-02T08:56:45","slug":"apa-itu-empathy-map-panduan-lengkap-cara-membuatnya","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/ent\/apa-itu-empathy-map-panduan-lengkap-cara-membuatnya\/","title":{"rendered":"Apa Itu Empathy Map? Panduan Lengkap &#038; Cara Membuatnya"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1216.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 data-path-to-node=\"5\">Apa itu Empathy Map?<\/h1>\n<p data-path-to-node=\"6\">Pernahkah Anda merasa kesulitan memahami apa yang sebenarnya diinginkan oleh pelanggan? Dalam dunia bisnis dan desain, menebak-nebak keinginan pasar adalah langkah yang berisiko. Di sinilah <b data-path-to-node=\"6\" data-index-in-node=\"190\">empathy map<\/b> menjadi solusi yang sangat berharga.<\/p>\n<p data-path-to-node=\"7\">Secara sederhana, empathy map adalah alat visual yang digunakan untuk memahami perilaku dan sikap pengguna secara mendalam. Dengan alat ini, Anda tidak hanya melihat data statistik, tetapi benar-benar &#8220;masuk ke dalam sepatu&#8221; pengguna untuk merasakan pengalaman mereka.<\/p>\n<h2 data-path-to-node=\"9\">Mengapa Pemula Harus Memahami Empathy Map?<\/h2>\n<p data-path-to-node=\"10\">Bagi Anda yang baru terjun ke dunia <i data-path-to-node=\"10\" data-index-in-node=\"36\">marketing<\/i>, <i data-path-to-node=\"10\" data-index-in-node=\"47\">product design<\/i>, atau <i data-path-to-node=\"10\" data-index-in-node=\"68\">startup<\/i>, empathy map membantu menyelaraskan tim dalam satu pemahaman yang sama tentang target audiens. Tanpa alat ini, strategi bisnis sering kali hanya berdasarkan asumsi, bukan empati yang nyata.<\/p>\n<h3 data-path-to-node=\"11\">Manfaat Empathy Map dalam <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/design-thinking?srsltid=AfmBOoqAvMfZUkkcZ-I09vMlbwZ3Z_eT3qYzOqLhR0VqQSh0SQWwpGVB\">Design Thinking<\/a><\/h3>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">Memahami User Lebih Baik:<\/b> Mengetahui motivasi di balik tindakan pengguna.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">Menemukan Masalah Tersembunyi:<\/b> Mengidentifikasi celah yang tidak terlihat dalam riset biasa.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Efisiensi Waktu &amp; Biaya:<\/b> Memastikan produk yang dibuat benar-benar dibutuhkan pasar.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"14\">4 Komponen Utama<\/h2>\n<p data-path-to-node=\"15\">Untuk membuat pemetaan yang akurat, Anda perlu membagi pengamatan ke dalam empat kuadran utama. Berikut adalah <b data-path-to-node=\"15\" data-index-in-node=\"111\">komponen empathy map<\/b> yang wajib Anda ketahui:<\/p>\n<ol start=\"1\" data-path-to-node=\"16\">\n<li>\n<p data-path-to-node=\"16,0,0\"><b data-path-to-node=\"16,0,0\" data-index-in-node=\"0\">Says (Apa yang Dikatakan):<\/b> Berisi kutipan langsung dari pengguna selama riset atau wawancara.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,1,0\"><b data-path-to-node=\"16,1,0\" data-index-in-node=\"0\">Thinks (Apa yang Dipikirkan):<\/b> Fokus pada apa yang terjadi di pikiran pengguna (mungkin tidak mereka ucapkan secara lantang karena takut menyinggung).<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,2,0\"><b data-path-to-node=\"16,2,0\" data-index-in-node=\"0\">Does (Apa yang Dilakukan):<\/b> Tindakan nyata yang dilakukan pengguna saat menggunakan produk atau menghadapi masalah.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"16,3,0\"><b data-path-to-node=\"16,3,0\" data-index-in-node=\"0\">Feels (Apa yang Dirasakan):<\/b> Kondisi emosional pengguna (apakah mereka bingung, senang, atau frustrasi?).<\/p>\n<\/li>\n<\/ol>\n<h2 data-path-to-node=\"18\">Cara Membuat dengan Mudah<\/h2>\n<p data-path-to-node=\"19\">Mengikuti <b data-path-to-node=\"19\" data-index-in-node=\"10\">langkah-langkah empathy map<\/b> tidaklah sulit. Berikut adalah panduan praktis untuk Anda:<\/p>\n<h3 data-path-to-node=\"20\">1. Tentukan Target Persona<\/h3>\n<p data-path-to-node=\"21\">Siapa yang ingin Anda petakan? Misalnya, &#8220;Ibu rumah tangga yang ingin memulai bisnis online.&#8221;<\/p>\n<h3 data-path-to-node=\"22\">2. Kumpulkan Data Riset<\/h3>\n<p data-path-to-node=\"23\">Gunakan hasil wawancara, survei, atau observasi lapangan. Jangan mengandalkan imajinasi semata agar hasil tetap objektif.<\/p>\n<h3 data-path-to-node=\"24\">3. Isi Kuadran Canvas<\/h3>\n<p data-path-to-node=\"25\">Gunakan <i data-path-to-node=\"25\" data-index-in-node=\"8\">sticky notes<\/i> atau aplikasi digital untuk mengisi kategori <i data-path-to-node=\"25\" data-index-in-node=\"66\">Says, Thinks, Does,<\/i> dan <i data-path-to-node=\"25\" data-index-in-node=\"90\">Feels<\/i>.<\/p>\n<h3 data-path-to-node=\"26\">4. Analisis Pain dan Gain<\/h3>\n<ul data-path-to-node=\"27\">\n<li>\n<p data-path-to-node=\"27,0,0\"><b data-path-to-node=\"27,0,0\" data-index-in-node=\"0\">Pain:<\/b> Apa ketakutan atau hambatan mereka?<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"27,1,0\"><b data-path-to-node=\"27,1,0\" data-index-in-node=\"0\">Gain:<\/b> Apa harapan atau keberhasilan yang ingin mereka capai?<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">Contoh Empathy Map Sederhana:<\/b> Bayangkan Anda membuat aplikasi diet. Di bagian <i data-path-to-node=\"28\" data-index-in-node=\"78\">Feels<\/i>, Anda mungkin menulis: &#8220;Pengguna merasa tertekan karena aturan makan yang terlalu ketat.&#8221; Informasi ini sangat krusial untuk pengembangan fitur aplikasi Anda kedepannya.<\/p>\n<h2 data-path-to-node=\"30\">FAQ: Pertanyaan Seputar Empathy Map<\/h2>\n<p data-path-to-node=\"31\"><b data-path-to-node=\"31\" data-index-in-node=\"0\">1. Apa perbedaan empathy map dan user persona?<\/b> User persona adalah profil karakter fiksi yang mewakili target audiens secara umum, sedangkan empathy map fokus pada aspek emosional dan sensorik persona tersebut dalam situasi tertentu.<\/p>\n<p data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">2. Apakah empathy map hanya untuk desainer UX?<\/b> Tidak. Empathy map sangat berguna untuk tim marketing, tim sales, hingga pemilik bisnis untuk memahami perjalanan pelanggan mereka.<\/p>\n<p data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">3. Kapan waktu terbaik menggunakannya?<\/b> Waktu terbaik adalah di awal fase riset atau saat Anda ingin melakukan inovasi pada produk yang sudah ada agar lebih relevan dengan kebutuhan pengguna.<\/p>\n<h2 data-path-to-node=\"35\">Kesimpulan<\/h2>\n<p data-path-to-node=\"36\">Memahami <b data-path-to-node=\"36\" data-index-in-node=\"9\">apa itu empathy map<\/b> adalah langkah awal untuk menciptakan produk atau layanan yang lebih manusiawi. Dengan memetakan pikiran dan perasaan pengguna, Anda tidak lagi bekerja dalam kegelapan.<\/p>\n<p data-path-to-node=\"37\">Sudah siap mencoba? Anda bisa mulai dengan mengunduh <a href=\"https:\/\/gamestorming.com\/wp-content\/uploads\/2017\/07\/Empathy-Map-Canvas-006.pdf\"><b data-path-to-node=\"37\" data-index-in-node=\"53\">template empathy map canvas<\/b><\/a> di internet dan mulai memetakan ide Anda hari ini!<\/p>\n<hr data-path-to-node=\"38\" \/>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1024\" height=\"538\" alt=\"Empathy Map Canvas\" title=\"Empathy Map Canvas\" src=\"https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas.jpg\" data-orig-src=\"https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas-1024x538.jpg\" class=\"lazyload img-responsive wp-image-5435\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271200%27%20height%3D%27630%27%20viewBox%3D%270%200%201200%20630%27%3E%3Crect%20width%3D%271200%27%20height%3D%27630%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas-200x105.jpg 200w, https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas-400x210.jpg 400w, https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas-600x315.jpg 600w, https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas-800x420.jpg 800w, https:\/\/static.uc.ac.id\/ent\/2026\/02\/Empathy-Map-Canvas.jpg 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1024px\" \/><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":5434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,58],"tags":[148,146,147],"class_list":["post-5432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","category-artikel-entrepreneurship","tag-design-thinking","tag-empathy-map","tag-empathy-map-canvas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apa Itu Empathy Map? 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