{"id":3092,"date":"2026-06-12T13:03:25","date_gmt":"2026-06-12T06:03:25","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/fikom\/?page_id=3092"},"modified":"2026-06-12T13:12:53","modified_gmt":"2026-06-12T06:12:53","slug":"global-marketing-communication-com-gmc","status":"publish","type":"page","link":"https:\/\/www.ciputra.ac.id\/fikom\/global-marketing-communication-com-gmc\/","title":{"rendered":"Global Marketing Communication (COM-GMC)"},"content":{"rendered":"<section class=\"l-section wpb_row height_auto width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image hide_on_mobiles align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"904\" src=\"https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc.jpg 1920w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-300x141.jpg 300w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-1024x482.jpg 1024w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-200x94.jpg 200w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-100x47.jpg 100w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-75x35.jpg 75w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-50x24.jpg 50w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-400x188.jpg 400w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><\/div><div class=\"w-image hide_on_default hide_on_laptops hide_on_tablets align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"600\" height=\"459\" src=\"https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile.jpg 600w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-300x230.jpg 300w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-200x153.jpg 200w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-100x77.jpg 100w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-75x57.jpg 75w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-50x38.jpg 50w, https:\/\/static.uc.ac.id\/fikom\/2026\/06\/header-com-gmc-mobile-392x300.jpg 392w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_c70c97eb height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"g-cols wpb_row via_grid cols_1-3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_middle type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_6f120348\"><div class=\"wpb_wrapper\"><p>COM-GMC<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Peminatan Global Marketing Communication (COM-GMC) hadir untuk menjawab tantangan tersebut. Kami mencetak lulusan yang tidak hanya mengerti teori pemasaran, tetapi juga mampu merancang dan mengelola strategi komunikasi pemasaran lintas batas negara secara efektif.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column us_custom_43183823\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Keunggulan<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_1-4-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Mahasiswa akan mengasah lima kompetensi utama berikut melalui pendekatan pembelajaran berbasis proyek nyata, studi kasus merek global, simulasi ekspansi pasar, magang di agensi atau korporasi multinasional, serta inkubasi merek lintas budaya:<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"g-cols wpb_row via_grid cols_3 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:50px;\"><i class=\"fas fa-globe\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column us_custom_a9853ae7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Mengembangkan Strategi Komunikasi Pemasaran untuk Pasar Global<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1 icon_atright\" aria-label=\"Lihat Detail\" type=\"button\"><span class=\"w-btn-label\">Lihat Detail<\/span><i class=\"fas fa-angle-double-right\"><\/i><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:80%;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_inside without_title\"><div class=\"w-popup-box-h\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box-content\"><p>Mahasiswa belajar merancang strategi komunikasi pemasaran yang tidak hanya sekadar menerjemahkan kampanye lokal ke bahasa asing. Mereka memahami konsep glocalization (pemikiran global, eksekusi lokal): bagaimana menciptakan pesan merek yang konsisten secara global tetapi relevan secara lokal. Topik yang dikuasai meliputi segmentasi pasar lintas negara, pemilihan saluran komunikasi yang efektif di berbagai wilayah, alokasi anggaran pemasaran global, hingga penyesuaian bauran promosi (periklanan, promosi penjualan, hubungan masyarakat, pemasaran langsung, dan penjualan personal) dalam konteks internasional.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:50px;\"><i class=\"fas fa-user\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column us_custom_a9853ae7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Memahami Perilaku Konsumen Lintas Budaya<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1 icon_atright\" aria-label=\"Lihat Detail\" type=\"button\"><span class=\"w-btn-label\">Lihat Detail<\/span><i class=\"fas fa-angle-double-right\"><\/i><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:80%;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_inside without_title\"><div class=\"w-popup-box-h\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box-content\"><p>Apa yang membuat konsumen di Jepang membeli suatu produk berbeda dengan konsumen di Brasil atau Jerman? Mahasiswa mempelajari psikologi, sosiologi, dan antropologi konsumen dalam perspektif lintas budaya. Mereka memahami bagaimana nilai-nilai budaya (individualisme vs kolektivisme, maskulinitas vs feminitas, penghindaran ketidakpastian, dll.) membentuk preferensi, kebiasaan belanja, dan respons terhadap pesan pemasaran. Mereka juga belajar mengidentifikasi cultural cues yang dapat memperkuat atau justru merusak kampanye merek di pasar tertentu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:50px;\"><i class=\"fas fa-chart-bar\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column us_custom_a9853ae7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Mengelola Brand Positioning di Tingkat Internasional<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1 icon_atright\" aria-label=\"Lihat Detail\" type=\"button\"><span class=\"w-btn-label\">Lihat Detail<\/span><i class=\"fas fa-angle-double-right\"><\/i><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:80%;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_inside without_title\"><div class=\"w-popup-box-h\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box-content\"><p>Membangun merek global bukanlah tentang menjadi &#8220;yang terbesar&#8221; tetapi &#8220;yang paling relevan dan berbeda&#8221; di benak konsumen di berbagai negara. Mahasiswa belajar merumuskan brand positioning statement yang kuat namun fleksibel, mengidentifikasi unique selling proposition (USP) yang diterima lintas budaya, serta mengelola brand architecture (apakah merek tunggal global, merek lokal yang terpisah, atau strategi endorsed brand). Mereka juga memahami bagaimana menjaga konsistensi identitas merek (logo, warna, nada bicara) sambil memberikan ruang adaptasi lokal yang cukup.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"g-cols wpb_row via_grid cols_custom laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;--custom-columns:1fr 2fr 2fr 1fr \"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:50px;\"><i class=\"fas fa-chart-network\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column us_custom_a9853ae7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Merancang Kampanye Terintegrasi (Digital, Media, Experiential)<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1 icon_atright\" aria-label=\"Lihat Detail\" type=\"button\"><span class=\"w-btn-label\">Lihat Detail<\/span><i class=\"fas fa-angle-double-right\"><\/i><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:80%;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_inside without_title\"><div class=\"w-popup-box-h\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box-content\"><p>Kampanye pemasaran global modern tidak bisa mengandalkan satu saluran saja. Mahasiswa belajar merancang kampanye terintegrasi yang memanfaatkan sinergi antara: (a) saluran digital (media sosial global, search engine marketing, influencer lintas negara, konten video viral), (b) media tradisional (televisi internasional, majalah global, radio, luar ruang di kota-kota strategis), dan (c) experiential marketing (aktivasi merek di ajang internasional, pop-up store di pusat perbelanjaan global, partisipasi dalam pameran dagang). Mahasiswa juga memahami bagaimana mengukur efektivitas setiap saluran dan mengalokasikan anggaran secara efisien.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_top style_default color_primary align_center no_text no_title\"><div class=\"w-iconbox-icon\" style=\"font-size:50px;\"><i class=\"fas fa-file-chart-line\"><\/i><\/div><div class=\"w-iconbox-meta\"><\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"wpb_text_column us_custom_a9853ae7\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">Menggunakan Data dan Insight Pasar untuk Pengambilan Keputusan<\/p>\n<\/div><\/div><div class=\"w-separator size_custom\" style=\"height:10px\"><\/div><div class=\"w-popup w-btn-wrapper align_center\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1 icon_atright\" aria-label=\"Lihat Detail\" type=\"button\"><span class=\"w-btn-label\">Lihat Detail<\/span><i class=\"fas fa-angle-double-right\"><\/i><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:80%;--popup-padding:5%;\"><div class=\"w-popup-box animation_fadeIn closerpos_inside without_title\"><div class=\"w-popup-box-h\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box-content\"><p>Di era pemasaran modern, intuisi tidak cukup\u2014keputusan harus didasarkan pada data. Mahasiswa dibekali keterampilan untuk mengumpulkan, membersihkan, menganalisis, dan menginterpretasikan data dari berbagai sumber global: data penjualan lintas negara, analisis media sosial global, riset pasar internasional (Nielsen, Euromonitor, Statista), data tren pencarian Google Trends lintas wilayah, serta customer feedback dari berbagai platform. Mereka juga belajar menggunakan alat analitik pemasaran (seperti Google Analytics, platform social listening internasional, dan dashboard visualisasi data) untuk menghasilkan actionable insight yang mendukung keputusan strategis.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><\/div><\/div><\/div><div class=\"w-separator size_medium with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\" style=\"--columns-gap:3rem;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Pasar global saat ini bukan lagi monopoli korporasi raksasa. Dengan platform digital, perdagangan lintas batas yang semakin terbuka, dan perubahan perilaku konsumen yang serba cepat, setiap merek\u2014baik lokal maupun internasional\u2014memiliki peluang untuk bersaing di kancah global. Namun, peluang ini juga dibayangi tantangan: perbedaan budaya, preferensi konsumen yang beragam, regulasi yang berbeda-beda, serta persaingan yang sangat ketat.<\/p>\n<p>Sebagai kampus yang berbasis entrepreneurship, kami juga menanamkan jiwa wirausaha dalam setiap pembelajaran. Lulusan tidak hanya siap bekerja di perusahaan multinasional atau agensi pemasaran global, tetapi juga mampu menciptakan merek sendiri yang mendunia, menjadi konsultan pemasaran internasional independen, atau membantu produk lokal go internasional melalui strategi komunikasi yang tepat.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-tabs style_default switch_click accordion has_scrolling\" style=\"--sections-title-size:inherit\"><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"d541\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-d541\" aria-expanded=\"true\"><div class=\"w-tabs-section-title\"><strong>Peluang Karier<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-d541\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>Brand CommunicationSpecialist<\/li>\n<li>Marketing Communication Manager<\/li>\n<li>Digital Marketing Strategist<\/li>\n<li>International Brand Manager<\/li>\n<li>Advertising &amp; Campaign Planner<\/li>\n<li>Market Research &amp; Consumer Insight Analyst<\/li>\n<li>Profesional di Perusahaan Multinasional<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"j64e\"><button class=\"w-tabs-section-header\" aria-controls=\"content-j64e\" aria-expanded=\"false\"><div class=\"w-tabs-section-title\"><strong>Mata Kuliah Khusus Peminatan<\/strong><\/div><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content\" id=\"content-j64e\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>Advertising Essential<\/li>\n<li>Customer Behavior<\/li>\n<li>Customer Relation Management<\/li>\n<li>Media Planning and Buying<\/li>\n<li>Social Marketing Communication<\/li>\n<li>Digital Marketing Communication<\/li>\n<li>UI\/ UX for Marketing Communication<\/li>\n<li>International Marketing<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"COM-GMC Peminatan Global Marketing Communication (COM-GMC) hadir untuk menjawab tantangan tersebut. Kami mencetak lulusan yang tidak hanya mengerti teori pemasaran, tetapi juga mampu merancang dan mengelola strategi komunikasi pemasaran lintas batas negara secara efektif. Keunggulan Mahasiswa akan mengasah lima kompetensi utama berikut melalui pendekatan pembelajaran berbasis proyek nyata, studi kasus merek global, simulasi ekspansi pasar,...","protected":false},"author":12,"featured_media":3093,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3092","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Marketing Communication (COM-GMC) - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/global-marketing-communication-com-gmc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Marketing Communication (COM-GMC) - 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