{"id":1801,"date":"2022-12-13T08:47:35","date_gmt":"2022-12-13T01:47:35","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/fikom\/?p=1801"},"modified":"2022-12-13T08:47:45","modified_gmt":"2022-12-13T01:47:45","slug":"salah-satu-cabang-public-relations-apa-itu-government-relations","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/fikom\/salah-satu-cabang-public-relations-apa-itu-government-relations\/","title":{"rendered":"Salah Satu Cabang Public Relations, Apa Itu Government Relations?"},"content":{"rendered":"
\"\"<\/a>
Public Relations<\/em> | Sumber: freepik.com<\/figcaption><\/figure>\n

 <\/p>\n

Sebelum mengenal lebih lanjut mengenai Government Relations<\/em>, alangkah baiknya jika kita menyimak terlebih dahulu apa itu Public Relations<\/em>.<\/span><\/p>\n

Apa Itu Public Relations<\/em><\/b><\/p><\/blockquote>\n

Public Relations<\/em> secara garis besar adalah salah satu divisi dalam suatu organisasi atau perusahaan yang dimana mereka berperan untuk menjalankan proses komunikasi dengan masyarakat untuk menciptakan opini publik, memberikan pengertian, dan memberikan persepsi untuk memperbaiki citra organisasi atau perusahaan.<\/p>\n

Tujuan Public Relations<\/em><\/b><\/p><\/blockquote>\n

Berikut adalah tujuan public relations<\/em> menurut Rosady Ruslan:<\/span><\/p>\n

    \n
  1. Membuat citra positif organisasi\/ perusahaan dimata pihak eksternal atau masyarakat.<\/span><\/li>\n
  2. Upaya efektif untuk membangun pengenalan brand<\/em> dan brand awareness.<\/em><\/span><\/li>\n
  3. Mendorong terciptanya hubungan baik, hubungan saling pengertian antara perusahaan organisasi dengan publik.<\/span><\/li>\n
  4. Mendorong sinergi fungsi komunikasi pemasaran melalui public relations<\/em>.<\/span><\/li>\n
  5. Merupakan salah satu bauran pemasaran dalam konsep komunikasi pemasaran.<\/span><\/li>\n<\/ol>\n

    Nah, setelah mengenal apa itu Public Relations<\/em>, mari kita mempelajari salah satu cabang di dalamnya, yaitu Government Relations<\/em> atau Hubungan Pemerintah.<\/span><\/p>\n

    Pengertian Government Relations<\/em><\/b><\/p><\/blockquote>\n

    Sesuai dengan namanya, Government Relations<\/em> adalah salah satu cabang dalam Public Relations<\/em> yang memfokuskan dalam menjalin hubungan antara perusahaan dengan pihak pemerintah negara. Karena perusahaan tidak lepas dari kebijakan atau peraturan yang dibuat oleh pemerintah. Oleh karena itu, Government Relations<\/em> sangat dibutuhkan untuk memudahkan perusahaan dalam membuat keputusan sesuai kebijakan pemerintah, sehingga perusahaan tidak melanggar hukum. Hubungan yang baik dengan pemerintah juga dapat mempermudah perusahaan ketika perusahaan sedang memiliki masalah. <\/span>Dalam Public Relations<\/em>, pemerintah terbilang penting bukan hanya karena membuat peraturan atau hukum saja, selain itu pemerintah juga terdapat orang-orang yang memiliki pengaruh yang sangat besar bagi masyarakat dalam kegiatan bisnis.<\/p>\n

    Tujuan Government Relations<\/em><\/b><\/p><\/blockquote>\n

    Tujuan dari Government Relations<\/em> menurut Rhenald Kasali adalah:\u00a0<\/span><\/p>\n

      \n
    1. Meningkatkan komunikasi dengan pejabat pemerintah dan lembaga tinggi negara.\u00a0<\/span><\/li>\n
    2. Memantau lembaga pembuat keputusan dan peraturan pada area yang mempengaruhi bidang usaha mereka.\u00a0<\/span><\/li>\n
    3. Mendorong partisipasi pemilih (rakyat) pada setiap lapisan pemerintahan\u00a0<\/span><\/li>\n
    4. Mempengaruhi undang-undang yang berdampak pada ekonomi rakyat dan pelaksanaannya.\u00a0<\/span><\/li>\n
    5. Meningkatkan kesadaran dan pemahaman para pembuat keputusan.\u00a0<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

        Sebelum mengenal lebih lanjut mengenai Government Relations, alangkah baiknya jika kita menyimak terlebih dahulu apa itu Public Relations. Apa Itu Public Relations Public Relations secara garis besar adalah salah satu divisi dalam suatu organisasi atau perusahaan yang dimana mereka berperan untuk menjalankan proses komunikasi dengan masyarakat untuk menciptakan opini publik, memberikan pengertian, dan memberikan…<\/p>\n","protected":false},"author":11,"featured_media":1802,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[198,259,217,260,63,218,20],"class_list":["post-1801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news-latest-news","category-latest-news","tag-fikom-uc","tag-government-relations","tag-humas","tag-humas-pemerintah","tag-ilmu-komunikasi","tag-public-relations","tag-universitas-ciputra"],"yoast_head":"\nSalah Satu Cabang Public Relations, Apa Itu Government Relations? - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/salah-satu-cabang-public-relations-apa-itu-government-relations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salah Satu Cabang Public Relations, Apa Itu Government Relations? - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"  Sebelum mengenal lebih lanjut mengenai Government Relations, alangkah baiknya jika kita menyimak terlebih dahulu apa itu Public Relations. Apa Itu Public Relations Public Relations secara garis besar adalah salah satu divisi dalam suatu organisasi atau perusahaan yang dimana mereka berperan untuk menjalankan proses komunikasi dengan masyarakat untuk menciptakan opini publik, memberikan pengertian, dan memberikan...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/fikom\/salah-satu-cabang-public-relations-apa-itu-government-relations\/\" \/>\n<meta property=\"og:site_name\" content=\"Universitas Ciputra\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T01:47:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T01:47:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.uc.ac.id\/fikom\/2022\/12\/multiracial-group-young-creative-people-smart-casual-wear-discussing-business-brainstorming-meeting-ideas-mobile-application-software-design-project-modern-office-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"UC FIKOM\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"UC FIKOM\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/\"},\"author\":{\"name\":\"UC FIKOM\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/#\\\/schema\\\/person\\\/36911e0f30e08b8ef21cdc310c883333\"},\"headline\":\"Salah Satu Cabang Public Relations, Apa Itu Government Relations?\",\"datePublished\":\"2022-12-13T01:47:35+00:00\",\"dateModified\":\"2022-12-13T01:47:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/\"},\"wordCount\":324,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/fikom\\\/2022\\\/12\\\/multiracial-group-young-creative-people-smart-casual-wear-discussing-business-brainstorming-meeting-ideas-mobile-application-software-design-project-modern-office-scaled.jpg\",\"keywords\":[\"FIKOM UC\",\"Government Relations\",\"humas\",\"humas pemerintah\",\"ilmu komunikasi\",\"Public Relations\",\"Universitas Ciputra\"],\"articleSection\":[\"Latest News\",\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/salah-satu-cabang-public-relations-apa-itu-government-relations\\\/\",\"name\":\"Salah Satu Cabang Public Relations, Apa Itu Government Relations? 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