{"id":2964,"date":"2026-02-19T07:56:31","date_gmt":"2026-02-19T00:56:31","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/fikom\/?p=2964"},"modified":"2026-02-19T07:56:31","modified_gmt":"2026-02-19T00:56:31","slug":"model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/fikom\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\/","title":{"rendered":"Model Komunikasi Public Relations Berbasis Heritage untuk Hotel Bersejarah di Jawa Timur"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2965\" src=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-212x300.png 212w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-724x1024.png 724w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-141x200.png 141w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-71x100.png 71w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-53x75.png 53w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel-35x50.png 35w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel.png 1587w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<p><span>Poster ini menampilkan model komunikasi Public Relations berbasis heritage untuk mendukung strategi branding hotel bersejarah di Jawa Timur. Karya ini memvisualisasikan integrasi nilai sejarah, budaya, dan identitas lokal melalui pendekatan storytelling heritage dalam komunikasi organisasi. Poster menjelaskan permasalahan, tujuan pengembangan model, manfaat implementasi, serta kebaruan berupa pola naratif heritage, model Public Relations hibrida, konsep Heritage City Identity Branding, dan Digital Heritage Storytelling sebagai strategi komunikasi untuk memperkuat citra dan daya saing pariwisata berbasis budaya.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poster ini menampilkan model komunikasi Public Relations berbasis heritage untuk mendukung strategi branding hotel bersejarah di Jawa Timur. Karya ini memvisualisasikan integrasi nilai sejarah, budaya, dan identitas lokal melalui pendekatan storytelling heritage dalam komunikasi organisasi. Poster menjelaskan permasalahan, tujuan pengembangan model, manfaat implementasi, serta kebaruan berupa pola naratif heritage, model Public Relations hibrida, konsep Heritage&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2965,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Model Komunikasi Public Relations Berbasis Heritage untuk Hotel Bersejarah di Jawa Timur - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Model Komunikasi Public Relations Berbasis Heritage untuk Hotel Bersejarah di Jawa Timur - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"Poster ini menampilkan model komunikasi Public Relations berbasis heritage untuk mendukung strategi branding hotel bersejarah di Jawa Timur. 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Poster menjelaskan permasalahan, tujuan pengembangan model, manfaat implementasi, serta kebaruan berupa pola naratif heritage, model Public Relations hibrida, konsep Heritage...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/fikom\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\/\" \/>\n<meta property=\"og:site_name\" content=\"Universitas Ciputra\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T00:56:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Hotel.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1587\" \/>\n\t<meta property=\"og:image:height\" content=\"2245\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monika Teguh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Teguh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/\"},\"author\":{\"name\":\"Monika Teguh\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/#\\\/schema\\\/person\\\/52c9139a7a03d6b11b58f5babd0e22c1\"},\"headline\":\"Model Komunikasi Public Relations Berbasis Heritage untuk Hotel Bersejarah di Jawa Timur\",\"datePublished\":\"2026-02-19T00:56:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/\"},\"wordCount\":86,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/fikom\\\/2026\\\/02\\\/Poster-Hotel.png\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/model-komunikasi-public-relations-berbasis-heritage-untuk-hotel-bersejarah-di-jawa-timur\\\/\",\"name\":\"Model Komunikasi Public Relations Berbasis Heritage untuk Hotel Bersejarah di Jawa Timur - 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