{"id":2971,"date":"2026-02-19T08:15:10","date_gmt":"2026-02-19T01:15:10","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/fikom\/?p=2971"},"modified":"2026-02-19T08:15:10","modified_gmt":"2026-02-19T01:15:10","slug":"penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/fikom\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\/","title":{"rendered":"Penguatan Product Branding Kaze Matcha Melalui Strategi Integrated Marketing Communication"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2972\" src=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-212x300.png\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-212x300.png 212w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-724x1024.png 724w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-141x200.png 141w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-71x100.png 71w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-53x75.png 53w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-35x50.png 35w, https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-scaled.png 1810w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/a><\/p>\n<p>Matcha saat ini menjadi salah satu produk kuliner yang sedang populer dan digemari masyarakat. Popularitas matcha telah melonjak pesat selama beberapa tahun terakhir dibuktikan dengan pasar global matcha yang diperkirakan akan tumbuh dengan tingkat pertumbuhan tahunan sebesar 9,44% antara tahun 2022 hingga 2027, dengan nilai pasar yang diproyeksikan mencapai sekitar 5,5 miliar US Dollar pada tahun 2027. Hal ini menimbulkan persaingan keta tantara pengusaha F&amp;B yang menjadikan matcha sebagai produk utamanya. Menanggapi persaingan ini, Kaze Matcha, sebuah usaha yang menjadikan Matcha sebagai bahan baku utama produknya menjalankan strategi <em>product branding<\/em>. Strategi yang digunakan Kaze Matcha berbeda dari kebanyakan produk matcha lainnya, yaitu <em>innovative ceremonial grade matcha. <\/em>Hal ini unik karena umumnya <em>branding<\/em> <em>ceremonial grade matcha <\/em>ditampilkan secara tradisional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matcha saat ini menjadi salah satu produk kuliner yang sedang populer dan digemari masyarakat. Popularitas matcha telah melonjak pesat selama beberapa tahun terakhir dibuktikan dengan pasar global matcha yang diperkirakan akan tumbuh dengan tingkat pertumbuhan tahunan sebesar 9,44% antara tahun 2022 hingga 2027, dengan nilai pasar yang diproyeksikan mencapai sekitar 5,5 miliar US Dollar pada&#8230;<\/p>\n","protected":false},"author":2,"featured_media":2972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Penguatan Product Branding Kaze Matcha Melalui Strategi Integrated Marketing Communication - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Penguatan Product Branding Kaze Matcha Melalui Strategi Integrated Marketing Communication - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"Matcha saat ini menjadi salah satu produk kuliner yang sedang populer dan digemari masyarakat. Popularitas matcha telah melonjak pesat selama beberapa tahun terakhir dibuktikan dengan pasar global matcha yang diperkirakan akan tumbuh dengan tingkat pertumbuhan tahunan sebesar 9,44% antara tahun 2022 hingga 2027, dengan nilai pasar yang diproyeksikan mencapai sekitar 5,5 miliar US Dollar pada...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/fikom\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Universitas Ciputra\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-19T01:15:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.uc.ac.id\/fikom\/2026\/02\/Poster-Penelitian_DIP-Monika-Jacklyn-724x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Monika Teguh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monika Teguh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/\"},\"author\":{\"name\":\"Monika Teguh\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/#\\\/schema\\\/person\\\/52c9139a7a03d6b11b58f5babd0e22c1\"},\"headline\":\"Penguatan Product Branding Kaze Matcha Melalui Strategi Integrated Marketing Communication\",\"datePublished\":\"2026-02-19T01:15:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/\"},\"wordCount\":125,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/fikom\\\/2026\\\/02\\\/Poster-Penelitian_DIP-Monika-Jacklyn-scaled.png\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/fikom\\\/penguatan-product-branding-kaze-matcha-melalui-strategi-integrated-marketing-communication\\\/\",\"name\":\"Penguatan Product Branding Kaze Matcha Melalui Strategi Integrated Marketing Communication - 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