{"id":684,"date":"2016-07-22T07:49:59","date_gmt":"2016-07-22T07:49:59","guid":{"rendered":"http:\/\/mcm.uc.ac.id\/?p=684"},"modified":"2022-10-03T11:42:41","modified_gmt":"2022-10-03T04:42:41","slug":"i-talk","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/fikom\/i-talk\/","title":{"rendered":"When Marketing Fails di i-Talk UC"},"content":{"rendered":"

Pada tanggal 26 Mei 2016, UC Library mengadakan iTalk (Innovation Talk) yang berlangsung di Student Lounge UC. iTalk merupakan hasil kolaborasi antara UC Library dan seluruh program studi yang ada di UC dengan mendatangkan narasumber untuk membahas suatu topik tertentu. Kali ini, narasumber yang diundang merupakan salah satu dosen MCM yaitu Ibu Maria Satya Rani atau yang dikenal dengan panggilan Ibu Rani.<\/p>\n

\"Ibu<\/a>
Ibu Maria Satya Rani Pembicara di i-Talk Program<\/figcaption><\/figure>\n

Singkatnya, perkuliahan yang biasanya berlangsung dikelas dipindahkan ke Student Lounge sehingga menambah suasana baru. Topik yang dibahas pada iTalk kali ini adalah \u201cWhen Marketing Fails\u201d. Sebelum sesi iTalk dimulai, terdapat penampilan pembuka oleh UKM Resonance dengan menyanyikan sebuah lagu.<\/p>\n

\"Mahasiswa<\/a>
Mahasiswa MCm menjadi peserta i-Talk<\/figcaption><\/figure>\n

Komunikasi pemasaran (marketing communication<\/em>) sebagaimana yang kita ketahui bersama merupakan jantung dari sebuah perusahaan. Efektif atau tidaknya komunikasi pemasaran di sebuah perusahaan, salah satunya bisa dilihat dari iklan yang dipasangnya. Kesalahan-kesalahan dalam sebuah iklan bisa muncul dari beberapa faktor seperti kosakata (grammar<\/em>), penempatan iklan, penempatan waktu, unsur SARA, kesalahan pemilihan brand ambassador<\/em> \/ selebritis, dan celebrity\u2019s endorsement<\/em>. Ada pula contoh-contoh iklan yang \u201cgagal\u201d ditampilkan sebagai pembelajaran untuk memacu mahasiswa MCM dapat memasarkan produk tanpa adanya kelasahan yang berarti. Kami pun diberi tips-tips pemasaran agar tidak gagal sebagai pelaku start-up<\/em> business<\/em>. Pada akhir sesi iTalk, Ibu Rani diberi apresiasi oleh Ibu Kathy selaku Head of UC Library dengan memberikan sertifikat narasumber iTalk. (Aw)<\/p>\n","protected":false},"excerpt":{"rendered":"

Pada tanggal 26 Mei 2016, UC Library mengadakan iTalk (Innovation Talk) yang berlangsung di Student Lounge UC. iTalk merupakan hasil kolaborasi antara UC Library dan seluruh program studi yang ada di UC dengan mendatangkan narasumber untuk membahas suatu topik tertentu. Kali ini, narasumber yang diundang merupakan salah satu dosen MCM yaitu Ibu Maria Satya Rani…<\/p>\n","protected":false},"author":2,"featured_media":685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-events"],"yoast_head":"\nWhen Marketing Fails di i-Talk UC - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/i-talk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Marketing Fails di i-Talk UC - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"Pada tanggal 26 Mei 2016, UC Library mengadakan iTalk (Innovation Talk) yang berlangsung di Student Lounge UC. iTalk merupakan hasil kolaborasi antara UC Library dan seluruh program studi yang ada di UC dengan mendatangkan narasumber untuk membahas suatu topik tertentu. 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