{"id":777,"date":"2017-06-20T16:02:39","date_gmt":"2017-06-20T09:02:39","guid":{"rendered":"http:\/\/mcm.uc.ac.id\/?p=777"},"modified":"2022-10-03T11:56:59","modified_gmt":"2022-10-03T04:56:59","slug":"kuliah-tamu-ux-design-approach-for-business","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/fikom\/kuliah-tamu-ux-design-approach-for-business\/","title":{"rendered":"Kuliah Tamu: UX Design Approach for Business"},"content":{"rendered":"<p>Pada hari Kamis, 4 Mei 2017 lalu, departemen Marketing Communication mendapatkan kesempatan berharga bisa mengadakan kuliah tamu dengan pembicara handal di bidang <em>UX design<\/em>. Dua angkatan MCM, 2015 dan 2016, berkumpul untuk mengikuti sesi kuliah tamu yang dibawakan oleh Bramasta Dwi Saka. Bramasta sendiri adalah seorang periset, desainer, sekaligus pengajar yang telah lama berkecimpung di bidang desain kreatif, <em>marketing communication<\/em>, juga kesenian.<\/p>\n<p>Hari itu sekitar 70 orang berkumpul di ruang kelas untuk menyimak penjelasan mengenai pendekatan <em>user experience<\/em> (UX) yang bisa diaplikasikan ke dalam ide-ide bisnis mahasiswa. Penjelasan yang dipaparkan oleh Bramasta seputar UX tidak hanya menyisir permukaan, melainkan juga paparan soal riset dan contoh-contoh terapan\u00a0<em>UX design<\/em> di produk-produk yang kita jumpai sehari-hari.<\/p>\n<p><em>User experience<\/em> berfokus pada seluruh pengalaman yang dirasakan oleh pengguna saat menggunakan produk, jasa, sistem tertentu. <em>User experince<\/em> secara ideal bekerja dalam tiga aspek, yakni: <em>look<\/em> yang berbicara soal kepantasan dan keindahan desain; <em>functionality<\/em> menyasar pada bagaimana pengguna bisa merasakan fungsi dari produk, jasa, atau sistem yang digunakan; yang ketiga adalah <em>business<\/em>, tentu saja aspek\u00a0ini hadir karena tujuan akhir UX design di penerapan bisnis adalah prospek keuntungan. Kunci utama dari <em>user experience<\/em>\u00a0adalah memastikan si pengguna memperoleh nilai-nilai dari produk, jasa, sistem yang dia gunakan. Kedelapan nilai yang dimaksud adalah\u00a0<em>useful<\/em> (berguna); <em>useable<\/em> (dapat digunakan); <em>desireable<\/em> (yang diinginkan); <em>valuable<\/em> (bernilai); <em>findable<\/em> (dapat dicari); <em>credible<\/em> (kredibel); dan <em>accessible<\/em> (dapat diakses).<\/p>\n<p>Dari penjelasan yang diberikan Bramasta, MCM angkatan 2015 dan 2016 menuai beragam informasi, pengetahuan baru, tentu saja pendekatan yang tepat dan saat ini sedang tren di dunia bisnis dan pemasaran. Harapan ke depan adalah proyek bisnis mahasiswa bisa dimulai dari meriset<em> user experience<\/em>.<\/p>\n<figure id=\"attachment_779\" aria-describedby=\"caption-attachment-779\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><a ref=\"magnificPopup\" href=\"http:\/\/mcm.uc.ac.id\/wp-content\/uploads\/2017\/06\/2017-05-04-02.31.03-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-779\" src=\"http:\/\/mcm.uc.ac.id\/wp-content\/uploads\/2017\/06\/2017-05-04-02.31.03-1-300x225.jpg\" alt=\"2017-05-04 02.31.03 1\" width=\"531\" height=\"398\" srcset=\"https:\/\/www.ciputra.ac.id\/fikom\/wp-content\/uploads\/2017\/06\/2017-05-04-02.31.03-1-300x225.jpg 300w, https:\/\/www.ciputra.ac.id\/fikom\/wp-content\/uploads\/2017\/06\/2017-05-04-02.31.03-1-1024x768.jpg 1024w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/a><figcaption id=\"caption-attachment-779\" class=\"wp-caption-text\">Bramasta Dwi Saka, pakar UX design, tengah menyampaikan materi dalam kuliah tamu &#8220;UX Design Approach for Business&#8221;<\/figcaption><\/figure>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Pada hari Kamis, 4 Mei 2017 lalu, departemen Marketing Communication mendapatkan kesempatan berharga bisa mengadakan kuliah tamu dengan pembicara handal di bidang UX design. Dua angkatan MCM, 2015 dan 2016, berkumpul untuk mengikuti sesi kuliah tamu yang dibawakan oleh Bramasta Dwi Saka. Bramasta sendiri adalah seorang periset, desainer, sekaligus pengajar yang telah lama berkecimpung di&#8230;<\/p>\n","protected":false},"author":2,"featured_media":779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,3,8],"tags":[33,31,14,26,32,20,34],"class_list":["post-777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-events","category-latest-news","tag-activity","tag-class","tag-marcomm","tag-seminar","tag-student","tag-universitas-ciputra","tag-ux-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kuliah Tamu: UX Design Approach for Business - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/fikom\/kuliah-tamu-ux-design-approach-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuliah Tamu: UX Design Approach for Business - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"Pada hari Kamis, 4 Mei 2017 lalu, departemen Marketing Communication mendapatkan kesempatan berharga bisa mengadakan kuliah tamu dengan pembicara handal di bidang UX design. 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