{"id":3845,"date":"2020-05-18T06:00:36","date_gmt":"2020-05-17T23:00:36","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/htb\/?p=3845"},"modified":"2020-05-13T15:00:45","modified_gmt":"2020-05-13T08:00:45","slug":"social-media-marketing","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/htb\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/htb\/2020\/05\/IG.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3846  aligncenter\" src=\"https:\/\/static.uc.ac.id\/htb\/2020\/05\/IG.jpg\" alt=\"\" width=\"642\" height=\"361\" \/><\/a><\/p>\n<p>Di era konektivitas, media sosial tidak lagi sekedar jejaring sosial. Dengan mendekatkan <em>brand<\/em> ke <em>customer<\/em> melalui media sosial, Anda dapat mempererat <em>customer relationship<\/em> bahkan menarik pelanggan untuk melakukan pembelian.<\/p>\n<p>Berbagai manfaat yang didapat jika Anda dapat mengoptimalisasi media sosial untuk pemasaran :<br \/>\n1. Pemasaran dengan media sosial dapat memangkas biaya pemasaran, bahkan dapat digunakan dengan gratis<br \/>\n2. Media sosial sudah menjadi kegiatan sehari-hari konsumen Anda<br \/>\n3. Konten pemasaran Anda dapat disesuaikan dengan target<br \/>\n4. Menjalin hubungan dengan konsumen menjadi lebih mudah<br \/>\n5. Baik konsumen dan kompetitor Anda juga menggunakan media sosial<\/p>\n<p><strong><em>Social media marketing<\/em><\/strong> adalah cara untuk melakukan pemasaran melalui optimalisasi pada media sosial seperti Facebook, Instagram dan Twitter. Sosial media dapat digunakan untuk membangun kesadaran konsumen akan suatu <em>brand<\/em> sampai keterikatan dengan konsumen dari fitur yang dimilikinya.<\/p>\n<p>Perubahan pada ranah pemasaran telah terjadi. Iklan <em>offline<\/em> seperti <em>billboard<\/em>, TV, koran turut didukung dengan pemasaran yang berbasis <em>online<\/em>, salah satunya menggunakan media sosial.<\/p>\n<p><strong>Social Media Marketing Effect<\/strong><br \/>\n<strong>1. Words of Mouth<\/strong><br \/>\nBrand Anda dapat ramai dibincangkan jika Anda berhasil membuat audiens Anda tertarik dengan konten yang Anda buat<\/p>\n<p><strong>2. Customer Engagement<\/strong><br \/>\nAnda dapat memantau seberapa terikat konsumen Anda terhadap brand Anda melalui laporan media sosial Anda. Anda juga dapat melakukan komunikasi melalui media sosial secara langsung maupun tidak langsung.<\/p>\n<p><strong>3. Well Informed Customer<\/strong><br \/>\nInformasi produk Anda dapat diakses dengan mudah oleh pembeli. Spesifikasi prduk, gambar produk dan ulasan pembeli sebelumnya dapat dilihat melalui media sosial Anda.<\/p>\n<p><strong>4. Brand Positioning<\/strong><br \/>\nAnda dapat menyampaikan positioning dari brand Anda melalui media sosial. Positioning mencakup nilai yang ingin Anda tanamkan dibenak konsumen<\/p>\n<p>Bagi Anda yang menjalankan <em>social media marketing<\/em>, konsistensi menjadi hal yang penting untuk menunjang keberhasilan. Merespon pengikut Anda di media sosial juga merupakan hal yang penting. Dengan merespon, Anda dapat menjalin <em>customer relationship<\/em>, dan memiliki kesempatan untuk menyediakan nilai lebih dengan memberikan <em>excellent customer service<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Di era konektivitas, media sosial tidak lagi sekedar jejaring sosial. Dengan mendekatkan brand ke customer melalui media sosial, Anda dapat mempererat customer relationship bahkan menarik pelanggan untuk melakukan pembelian. Berbagai manfaat yang didapat jika Anda dapat mengoptimalisasi media sosial untuk pemasaran : 1. Pemasaran dengan media sosial dapat memangkas biaya pemasaran, bahkan dapat digunakan dengan&#8230;<\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3845","post","type-post","status-publish","format-standard","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Marketing - Hotel &amp; Tourism Business Creative &amp; Digital Tourism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/htb\/social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing - Hotel &amp; Tourism Business Creative &amp; Digital Tourism\" \/>\n<meta property=\"og:description\" content=\"Di era konektivitas, media sosial tidak lagi sekedar jejaring sosial. 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