{"id":4404,"date":"2020-11-02T06:00:05","date_gmt":"2020-11-01T23:00:05","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/htb\/?p=4404"},"modified":"2020-10-27T16:13:42","modified_gmt":"2020-10-27T09:13:42","slug":"social-media-to-inspire-and-engage","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/","title":{"rendered":"Social Media : To Inspire and To Engage"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4405 size-full\" src=\"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg\" alt=\"\" width=\"985\" height=\"551\" \/><\/a><\/p>\n<p>Mahasiswa jurusan <strong>Hotel and Tourism Business<\/strong>, Universitas Ciputra Surabaya mendapat kesempatan untuk belajar mengenai <em>Digital Marketing<\/em> dari pembicara tamu. Dalam kelas gabungan untuk mata kuliah <em>Marketing Management for Hospitality<\/em> (22\/10), hadir pembicara tamu yaitu Bapak Ambrosius Wishaldi Limiadi, M.M. Beliau merupakan <em>owner<\/em> dari Xavier Marks Graha yang sebelumnya dikenal dengan Ray White Graha.<\/p>\n<p>Dalam tema digital marketing kali ini diangkat topik mengenai <em>platform<\/em> sosial media. Pembicara menuturkan salah satu fungsi dari sosial media adalah supaya kita bisa menggunakannya untuk memperkenalkan <em>branding<\/em> diri kita sendiri maupun usaha yang dimiliki. Dalam pemaparannya, Bapak Wish mengatakan bahwa semua sosial media diatur oleh algoritma yang berubah-rubah. Dan algoritma itu akan mengikuti hal &#8211; hal yang lebih sering dilihat oleh pengguna.<\/p>\n<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4406 \" src=\"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-3.jpg\" alt=\"\" width=\"380\" height=\"213\" \/><\/a><\/p>\n<p>Sebagai salah satu alat pemasaran, sosial media dapat digunakan untuk memberikan inspirasi dan membuat para pengguna terlibat dengan pemilik akun. Sebagai pemilik akun, kita akan bisa langsung melihat dan mengetahui bagaimana respon <em>followers<\/em> kita. Yang menarik, menurut Bapak Wish adalah semakin tinggi dan besar jumlah followers kita, maka <em>engangement rate<\/em> kita akan semakin kecil. Masih menurut pembicara, itulah sebabnya mengapa kita seharusnya tidak posting hanya untuk pamer. <em>Followers is not everything, engagement\u00a0is more important<\/em>.<\/p>\n<p>Penulis : Maria Wanda A.K. &#8211; Laboran<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mahasiswa jurusan Hotel and Tourism Business, Universitas Ciputra Surabaya mendapat kesempatan untuk belajar mengenai Digital Marketing dari pembicara tamu. Dalam kelas gabungan untuk mata kuliah Marketing Management for Hospitality (22\/10), hadir pembicara tamu yaitu Bapak Ambrosius Wishaldi Limiadi, M.M. Beliau merupakan owner dari Xavier Marks Graha yang sebelumnya dikenal dengan Ray White Graha. Dalam tema&#8230;<\/p>\n","protected":false},"author":178,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-4404","post","type-post","status-publish","format-standard","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism\" \/>\n<meta property=\"og:description\" content=\"Mahasiswa jurusan Hotel and Tourism Business, Universitas Ciputra Surabaya mendapat kesempatan untuk belajar mengenai Digital Marketing dari pembicara tamu. Dalam kelas gabungan untuk mata kuliah Marketing Management for Hospitality (22\/10), hadir pembicara tamu yaitu Bapak Ambrosius Wishaldi Limiadi, M.M. Beliau merupakan owner dari Xavier Marks Graha yang sebelumnya dikenal dengan Ray White Graha. Dalam tema...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/\" \/>\n<meta property=\"og:site_name\" content=\"Hotel &amp; Tourism Business Creative &amp; Digital Tourism\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-01T23:00:05+00:00\" \/>\n<meta name=\"author\" content=\"Admin HTB\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Admin HTB\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/\"},\"author\":{\"name\":\"Admin HTB\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/#\\\/schema\\\/person\\\/edea44ebf28958e93534216918b76322\"},\"headline\":\"Social Media : To Inspire and To Engage\",\"datePublished\":\"2020-11-01T23:00:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/\"},\"wordCount\":206,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/htb\\\/2020\\\/10\\\/marketing-management-4.jpg\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/\",\"name\":\"Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/htb\\\/2020\\\/10\\\/marketing-management-4.jpg\",\"datePublished\":\"2020-11-01T23:00:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/#\\\/schema\\\/person\\\/edea44ebf28958e93534216918b76322\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#primaryimage\",\"url\":\"https:\\\/\\\/static.uc.ac.id\\\/htb\\\/2020\\\/10\\\/marketing-management-4.jpg\",\"contentUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/htb\\\/2020\\\/10\\\/marketing-management-4.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/social-media-to-inspire-and-engage\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media : To Inspire and To Engage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/#website\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/\",\"name\":\"Hotel &amp; Tourism Business Creative &amp; Digital Tourism\",\"description\":\"Universitas Ciputra\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/#\\\/schema\\\/person\\\/edea44ebf28958e93534216918b76322\",\"name\":\"Admin HTB\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g\",\"caption\":\"Admin HTB\"},\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/htb\\\/author\\\/adminhtb\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/","og_locale":"en_US","og_type":"article","og_title":"Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism","og_description":"Mahasiswa jurusan Hotel and Tourism Business, Universitas Ciputra Surabaya mendapat kesempatan untuk belajar mengenai Digital Marketing dari pembicara tamu. Dalam kelas gabungan untuk mata kuliah Marketing Management for Hospitality (22\/10), hadir pembicara tamu yaitu Bapak Ambrosius Wishaldi Limiadi, M.M. Beliau merupakan owner dari Xavier Marks Graha yang sebelumnya dikenal dengan Ray White Graha. Dalam tema...","og_url":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/","og_site_name":"Hotel &amp; Tourism Business Creative &amp; Digital Tourism","article_published_time":"2020-11-01T23:00:05+00:00","author":"Admin HTB","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Admin HTB","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#article","isPartOf":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/"},"author":{"name":"Admin HTB","@id":"https:\/\/www.ciputra.ac.id\/htb\/#\/schema\/person\/edea44ebf28958e93534216918b76322"},"headline":"Social Media : To Inspire and To Engage","datePublished":"2020-11-01T23:00:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/"},"wordCount":206,"commentCount":0,"image":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#primaryimage"},"thumbnailUrl":"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg","articleSection":["Latest News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/","url":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/","name":"Social Media : To Inspire and To Engage - Hotel &amp; Tourism Business Creative &amp; Digital Tourism","isPartOf":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#primaryimage"},"image":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#primaryimage"},"thumbnailUrl":"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg","datePublished":"2020-11-01T23:00:05+00:00","author":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/#\/schema\/person\/edea44ebf28958e93534216918b76322"},"breadcrumb":{"@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#primaryimage","url":"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg","contentUrl":"https:\/\/static.uc.ac.id\/htb\/2020\/10\/marketing-management-4.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ciputra.ac.id\/htb\/social-media-to-inspire-and-engage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ciputra.ac.id\/htb\/"},{"@type":"ListItem","position":2,"name":"Social Media : To Inspire and To Engage"}]},{"@type":"WebSite","@id":"https:\/\/www.ciputra.ac.id\/htb\/#website","url":"https:\/\/www.ciputra.ac.id\/htb\/","name":"Hotel &amp; Tourism Business Creative &amp; Digital Tourism","description":"Universitas Ciputra","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ciputra.ac.id\/htb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ciputra.ac.id\/htb\/#\/schema\/person\/edea44ebf28958e93534216918b76322","name":"Admin HTB","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2445b50ec676b8a611f6f3a417e70ce1294844ea8cbf0da934ec2ee5eafa7fb0?s=96&d=mm&r=g","caption":"Admin HTB"},"url":"https:\/\/www.ciputra.ac.id\/htb\/author\/adminhtb\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/posts\/4404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/users\/178"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/comments?post=4404"}],"version-history":[{"count":4,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/posts\/4404\/revisions"}],"predecessor-version":[{"id":4408,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/posts\/4404\/revisions\/4408"}],"wp:attachment":[{"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/media?parent=4404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/categories?post=4404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/htb\/wp-json\/wp\/v2\/tags?post=4404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}