Pengalaman Kerja
Tutor Fakultas Ekonomi dan Bisnis Universitas Brawijaya
Daftar Publikasi Penelitian
1. THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION (2022)
2. Understanding the Effect of Social Media Marketing on Purchase Intention : a Value-based Adoption Model (2022)
3. Determinants of Intention to Use the TikTok Application among Generation Z (2022)
4. THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROM THE SERVICE INDUSTRY (2022)
5. STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST (2022)
6. Chandrawati, A. A., & Vidyanata, D. (2022). Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh. Co.
7. Vidyanata, D. (2022). The Mediating Role of Customer Satisfaction on the Relationship between Service Quality and Consumer Loyalty on the Hospitality Industry. E-Bisnis: Jurnal Ilmiah Ekonomi dan Bisnis, 15(1), 179-185.
8. Kusumo, M., & Vidyanata, D. (2022). The Mediating Role of Customer Satisfaction On Repurchase Intention: An Evidence From The Service Industry.
9. Agus, G. M., & Vidyanata, D. (2022). The Effect of Perceived Quality, Brand Loyalty, Price Fairness, Satisfaction Toward Repurchase Intention on Bakery SMEs in Central Java.
10. Vidyanata, D., Irmal, I., Hanika, I. M., Kusuma, R. C. S. D., & Seseli, E. M. (2024). ANALYSIS OF GENERATION Z’S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS. SULTANIST: Jurnal Manajemen dan Keuangan, 12(1), 67-79.
11. Vidyanata, D. (2022). Re-Examining Millennials Intention To Continuously Use E-Wallet Applications: The Role Of Technology Acceptance Model.
12. Vidyanata, D., Junianto, Y., & Setiobudi, A. (2024). Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z. Primanomics: Jurnal Ekonomi & Bisnis, 22(2), 34-43.
13. Vidyanata, D., Rane, M. K. D., Hanika, I. M., & Nani, N. (2023). OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT. Maker: Jurnal Manajemen, 9(2), 220-228.
14. Sa’adah, N., Setiobudi, A., & Vidyanata, D. (2023). PENGARUH POSITIF EMOTION, TRUST, PERCEIVED EASE OF USE TERHADAP INTENTION TO USE PADA E-COMMERCE DI INDONESIA. Parsimonia-Jurnal Ekonomi dan Bisnis, 10(2), 87-99.
15. Kusuma, B. T., & Vidyanata, D. (2022). PENGARUH SOCIAL MEDIA MARKETING DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK START-UP BUSINESS MAHASISWA. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 7(6), 657-668.
16. Dewi, Y. K., Mustikarini, C., Padmalia, M., & Vidyanata, D. (2022). RELASI KEPEMIMPINAN SITUASIONAL DAN POLA KOMUNIKASI TERHADAP KINERJA TIM PROJECT BISNIS GENERASI Y. Nusantara Hasana Journal, 2(1), 237-246.
17. Sitepu, S. N., Teguh, M., & Vidyanata, D. (2022). PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR.
Pengabdian Masyarakat
PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR
