Pengalaman Kerja
1. Shipping line company
2. Manufacture industry
3. Education industry.
Daftar Publikasi Penelitian
1. THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM.
2. E-wom’s Role in Driving Purchase Intention during Covid-19 Pandemic.
3. THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR.
4. Engaging Purchase Decision of Customers in Marketplace Channel: A Study of Fashion Online Retail.
5. Mobile Payment Adoption Intention During Pandemic Covid-19 in Indonesia.
6. Price Perception: Coupon Proneness dan Sale Proneness pada Konsumen Matahari Department Store Surabaya.
7. Hartono, A. V., & Immanuel, D. M. (2022). PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 7(4), 466-480.
8. May, T., & Immanuel, D. M. (2022). Pengaruh Perceived Ease of Use, Perceived Usefulness, Perceived Enjoyment, Perceived Risk, dan E-Wom Terhadap Purchase Intention Pada Instagram Commerce. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 7(3), 302-318.
9. Immanuel, D. M., & Merlin, M. (2022). E-wom’s Role in Driving Purchase Intention during Covid-19 Pandemic. Jurnal Bisnis dan Manajemen, 9(1), 44-54.
10. Sumaji, Y. M. P., Kaihatu, T. S., Sutanto, V., Toreh, F. R., Immanuel, D. M., & Azizurrohman, M. (2024). The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response Theory. Jurnal Aplikasi Manajemen, 22(1), 46-61.
11. Ichwandi, V. N., & Immanuel, D. M. (2024). PERAN KONTRAK PSIKOLOGIS KONSUMEN TERHADAP BRAND LOVE DAN POSITIVE WORD OF MOUTH DALAM MEMENGARUHI REPURCHASE INTENTION KONSUMEN BENGKEL MOBIL X. Parsimonia-Jurnal Ekonomi dan Bisnis, 11(1), 19-35.
12. Wijaya, H. I., & Immanuel, D. M. (2023). PENGARUH RELIABILITY, PERFORMANCE, FEATURES, CONFORMANCE, DURABILITY TERHADAP PURCHASE DECISION. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 8(6), 612-631.
13. Audrina, S. O., & Immanuel, D. M. (2023). PERAN PERCEIVED VALUE DAN FREQUENCY CONSUMPTION TERHADAP REPURCHASE INTENTION KONSUMSI BUAH DI MASA PANDEMI COVID-19. Parsimonia-Jurnal Ekonomi dan Bisnis, 10(2), 66-86.
14. Immanuel, D. M., & Peter, Y. (2022). THE IMPACT OF PRODUCT DESCRIPTION OF INVOLVEMENT PLATFORM TOWARDS PURCHASE INTENTION AT ONLINE STORES ON THE MARKETPLACE PLATFORM. Jurnal Aplikasi Manajemen, 20(4), 848-864.
15. Hartono, A. V., & Immanuel, D. M. (2022). PENGARUH EXPERTISE, TRUSTWORTHINESS, LIKABILITY, INFORMATION QUALITY, ENTERTAINMENT VALUE INFLUENCER TERHADAP PURCHASE INTENTION PADA PRODUK MERCHANDISE. Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis, 7(4), 466-480.
Pengabdian Masyarakat
1. Pelatihan Pemanfaatan Media Sosial untuk Membentuk Branding Produk Madu Anak-Anak Panti Asuhan Al Madina.
2. PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA.
3. Pembelajaran Online Marketing Pada Program Kewirausahaan Pemberdayaan Wanita Desa Kesamben Wetan Gresik.
4. Penerapan Social Science 4.0 lewat Kurikulum Entrpreneurship pada Siswa SMAK Frateran, Surabaya.
