The #KaburAjaDulu Dilemma: Keeping Talent or Letting It Go?
March 27, 2025
Recently, the social media trend “#KaburAjaDulu” has become a phenomenon reflecting the desire of some Indonesians to seek better life opportunities abroad. This phenomenon emerged in response to domestic challenges such as economic instability, a lack of decent jobs, and dissatisfaction with government policies. From an international corporate strategy perspective, this trend not only reflects a social shift but also presents both opportunities and challenges for global companies in attracting talent from developing countries like Indonesia.
One key impact of this trend is the increasing need for global companies to develop more inclusive recruitment policies. With more workers seeking opportunities abroad, multinational companies have the opportunity to attract top talent by offering a competitive work environment. This strategy aligns with the global trend toward a more flexible and cross-border workforce, supported by the development of digital technology and hybrid work systems.
However, the “#KaburAjaDulu” phenomenon has also raised concerns about brain drain, the exodus of skilled workers from Indonesia abroad. Domestic companies may face challenges in retaining qualified human resources. To address this, strategies such as enhancing training programs, providing competitive incentives, and implementing technology in business operations can help retain and develop local talent.
Furthermore, this labour migration trend has implications for the expansion strategies of multinational companies. With increased professional mobility, companies may consider new locations to establish operational centres or branch offices in countries with a high-quality workforce seeking new opportunities. This provides companies with opportunities to access a broader global labour market and adapt their business strategies to remain competitive in a changing economic landscape.
From a sustainability and corporate social responsibility (ESG) perspective, this trend highlights the need for more progressive policies to support workforce well-being. Companies seeking to retain and attract workers must go beyond high salaries, offering a healthy work environment, an inclusive company culture, and a positive work-life balance. This is increasingly relevant in an era where workers are increasingly aware of their rights and have higher expectations of the workplace.
Ultimately, the “#KaburAjaDulu” trend reflects significant changes in workforce dynamics and international corporate strategies. Global companies that adapt to these trends, whether in recruitment, expansion, or workforce policies, will be better prepared to face future challenges and opportunities. Meanwhile, domestic governments and companies need to respond to this phenomenon by creating more attractive economic and labour conditions so that the best talent can continue to thrive domestically.