Family Business and Hospitality Most Popular

January 17, 2025

UC Master of Management Program Interest Presentation

SURABAYA – The Master of Management (MM) Program at Ciputra University (UC) launched five innovative postgraduate (S-2) interest programs yesterday (January 16). Of the five innovations presented, family business and hospitality were the most popular.

Head of the UC Master of Management, Metta Padmalia, said that 40 per cent of students in the Master of Management program are from the family business interest program. “They are the heirs of family businesses. But there are also those who already have businesses and plan to pass them on,” she explained yesterday (January 16).

In addition to family businesses, hospitality interests are also popular. According to Metta, this is due to the post-pandemic development of the tourism sector.

According to Metta, the new interest was introduced due to trends and high demand. Another consideration is that those continuing to the Master’s level no longer aim to become lecturers. “But it’s more about preparing for a professional career in various industrial sectors,” he explained.

Dean of the UC School of Business and Management, Damelina Basauli Tambunan, added that in addition to these two areas of interest, interest in sustainability is also growing. (ama/aph)