{"version":"1.0","provider_name":"Library","provider_url":"https:\/\/www.ciputra.ac.id\/library\/en\/","title":"The Higher Purpose Brand - Library","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"aOi3Zz76pY\"><a href=\"https:\/\/www.ciputra.ac.id\/library\/en\/the-higher-purpose-brand\/\">The Higher Purpose Brand<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.ciputra.ac.id\/library\/en\/the-higher-purpose-brand\/embed\/#?secret=aOi3Zz76pY\" width=\"600\" height=\"338\" title=\"&#8220;The Higher Purpose Brand&#8221; &#8212; Library\" data-secret=\"aOi3Zz76pY\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.ciputra.ac.id\/library\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.ciputra.ac.id\/library\/wp-content\/uploads\/2017\/05\/The-Higher-Purpose-Brand.-Marketing.Edisi_.09.September-2015.Hal_.156157-e1496121512511.jpg","thumbnail_width":656,"thumbnail_height":456,"description":"Oleh: Budi P Kartono (Brand Consultant) Sama seperti manusia, brand atau merek mempunyai bermacam profesi seperti penyedia makanan, minuman, pakaian, transportasi, informasi. Sebagian besar brand bertujuan menghasilkan laba yang tinggi. Apa yang salah dengan hal ini? Tidak ada. Hanya saja, jika tujuan utama mereka sekedar untuk menghasilkan uang, maka tujuan itu bukan merupakan tujuan yang..."}