{"id":10390,"date":"2017-10-20T12:11:44","date_gmt":"2017-10-20T05:11:44","guid":{"rendered":"http:\/\/library.uc.ac.id\/?p=10390"},"modified":"2017-10-20T12:18:24","modified_gmt":"2017-10-20T05:18:24","slug":"italk-innovation-talk-with-ferdy-herdi-hartanto-manager-markplus-consulting-marketeers-surabaya","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/italk-innovation-talk-with-ferdy-herdi-hartanto-manager-markplus-consulting-marketeers-surabaya\/","title":{"rendered":"i’Talk (Innovation Talk) with Ferdy Herdi Hartanto (Manager Markplus Consulting Marketeers Surabaya)"},"content":{"rendered":"

\"IMG_3927\"<\/a><\/p>\n

Bertemakan \u2018Understanding Consumer Behavior Through Consumer Research<\/em>\u2019, UC Library kembali melaksanakan iTalk (Innovation Talk) pada Senin lalu (16\/10) yang kali ini kembali menggandeng Program Studi\u00a0Psychology <\/em>dan bertempat di Student & Service Lounge lantai 2 UC. Tim dari Markplus Consulting Marketeers Surabaya menjadi narasumber pada acara yang dimulai pada sekitar Pkl. 14.00 WIB ini dan menunjuk Pak Sakti dan Pak Ferdy Herdi Hartanto\u00a0(Manager Markplus Consulting Marketeers Surabaya) sebagai pembicaranya.<\/p>\n

Diacara yang dimoderatori Ibu Theda Renanita, S.Psi., M.A. yang juga dosen di jurusan Psikologi UC ini peserta belajar tentang perilaku konsumen ditinjau dari sisi psikologi. Dijelaskan pula tentang kenapa memahami perilaku pelanggan itu penting, dikarenakan saat ini pengambilan keputusan bisa didasari oleh banyak hal. Bicara tentang populasi di Indonesia terlebih dahulu. Ketika kita mau mempelajari perilaku, kita juga harus melihat segmen yang akan kita tuju. Saat ini tingkat pendidikan sering berpengaruh dalam pengambilan keputusan.<\/p>\n

Penggunaan digital melesat termasuk di Indonesia. Indonesia berada di peringkat 1 pengguna internet pada tahun 2014, 181 menit setiap harinya dihabiskan untuk menggunakan internet. Iklan yang beredar juga mempengaruhi keputusan pelanggan dalam membeli, orang-orang mencari informasi melalui teman atau langsung mendatangi toko-toko. Hal ini berdampak pada:<\/p>\n

    \n
  1. Perilaku berfikir dalam kehidupan sehari-hari.<\/li>\n
  2. Perilaku sosial atau interaksi dengan masyarakat.<\/li>\n
  3. Perilaku pengambilan keputusan.<\/li>\n<\/ol>\n

    Perilaku konsumen adalah proses pengambilan keputusan dan kegiatan fisik individu-individu yang semuanya ini melibatkan individu dalam menilai, mendapatkan, menggunakan, atau mengabaikan barang-barang dan jasa-jasa. Banyak faktor yang mempengaruhi perilaku konsumen, diantaranya faktor budaya, social, psikologis, dan faktor marketing strategy.<\/p>\n

    Dalam memutuskan suatu pembelian, ada beberapa tahap yang dilakukan konsumen, diantaranya pengenalan masalah, pencarian informasi, evaluasi alternative dan keputusan pembelian.<\/p>\n

    Setiap orang-orang memiliki perilaku yang berbeda-beda, maka dari itu harus dilakukan pengamatan untuk tahu apa yang menjadi behaviour mereka ketika berbelanja.<\/p>\n

    Dan agar tahu ekspektasi yang diinginkan customer dan agar mendapat SOP yang ideal, kita \u00a0harus mengunjungi customer kita terlebih dahulu, menggali apa saja yang diinginkan oleh customer kita.<\/p>\n

     <\/p>\n

    \u201cKnowing who your customers are is great, but knowing how they be have us ever better\u201d Jon Miller.<\/em><\/p>\n

    \"collage<\/a> \"collage<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Bertemakan \u2018Understanding Consumer Behavior Through Consumer Research\u2019, UC Library kembali melaksanakan iTalk (Innovation Talk) pada Senin lalu (16\/10) yang kali ini kembali menggandeng Program Studi\u00a0Psychology dan bertempat di Student & Service Lounge lantai 2 UC. Tim dari Markplus Consulting Marketeers Surabaya menjadi narasumber pada acara yang dimulai pada sekitar Pkl. 14.00 WIB ini dan menunjuk…<\/p>\n","protected":false},"author":1,"featured_media":10394,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-10390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"\ni'Talk (Innovation Talk) with Ferdy Herdi Hartanto (Manager Markplus Consulting Marketeers Surabaya) - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/italk-innovation-talk-with-ferdy-herdi-hartanto-manager-markplus-consulting-marketeers-surabaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"i'Talk (Innovation Talk) with Ferdy Herdi Hartanto (Manager Markplus Consulting Marketeers Surabaya) - Library\" \/>\n<meta property=\"og:description\" content=\"Bertemakan \u2018Understanding Consumer Behavior Through Consumer Research\u2019, UC Library kembali melaksanakan iTalk (Innovation Talk) pada Senin lalu (16\/10) yang kali ini kembali menggandeng Program Studi\u00a0Psychology dan bertempat di Student & Service Lounge lantai 2 UC. 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