{"id":30332,"date":"2021-11-10T16:34:26","date_gmt":"2021-11-10T09:34:26","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=30332"},"modified":"2021-11-10T16:34:26","modified_gmt":"2021-11-10T09:34:26","slug":"gaspol-mengawal-bali-dan-kepri-bali-post-5-november-2021-i-dewa-gs-htb","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/gaspol-mengawal-bali-dan-kepri-bali-post-5-november-2021-i-dewa-gs-htb\/","title":{"rendered":"Gaspol Mengawal Bali dan Kepri. Bali Post. 5 November 2021. I Dewa GS. HTB"},"content":{"rendered":"

PEMERINTAH memutuskan Bali danKepulauan Riau (Kepri) dibuka kembali untuk wisatawan asing yang berasal dari 19 negara: Selandia Baru, Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain, India, China, Korea Selatan, Jepang, Italia, Liechtenstein, Portugal, Perancis, Spanyol, Swedia, Norwegia, Hungaria dan Polandia, mulai Kamis (14\/10).<\/p><\/blockquote>\n

Keputusan ini merupakan momen peralihan dari pandemi ke new normal yang menjadi momen untuk menguji penerapan semua upaya menghadirkan Bali dan Kepri khususnya, dan Indonesia umumnya, yang aman dan tetap nyaman untuk berwisata berdampingan dengan virus corona yang selama ini dilakukan stakeholder
\npariwisata di daerah bersama pemerintah pusat. Berbagai upaya menggerakkan lagi pariwisata Bali mulai dari work from Bali, travel bubble, program We Love Bali bekerja sama dengan influencer, program Super Deal, staycation \u201cPay Now Stay Letter\u201d, penyusunan dan penerapan standard operating procedure untuk menerima wisatawan,
\npengetatan kedatangan wisatawan dan penerapan zona hijau di tiga titik wisata (Sanur, Ubud dan Nusa Dua). Mark Hobart (2015) menyatakan \u2018Bali is a brand\u2019 yang memungkinkan untuk menjual apa saja, maka kepemimpinan Menparekraf Sandiaga Uno yang popular dengan semboyan \u201cgercep, geber, gaspol\u201d relevan untuk diterapkan
\ndalam situasi peralihan saat ini. \u2018Gercep\u2019 adalah bergerak cepat, \u2018geber\u2019 adalah bergerak bersamasama untuk membangkitkan industri pariwisata,\u2018gaspol\u2019 adalah menggarap semua potensi lapangan pekerjaan yang ada. Gercep, geber dan gaspol untuk mengoptimalkan potensi pariwisata Bali dan Kepri. Tiga spirit kinerja ini juga menjadi \u2018uji coba\u2019 kinerja kementerian pariwisata berkolaborasi dengan melakukan orkestrasi seluruh pemangku kepentingan di pusat dan daerah, dalam mendukung percepatan pembangunan 5 destinasi super prioritas: Borobudur, Toba, Likupang, Mandalika, Labuanbajo. Pada waktu yang bersamaan diharapkan menjadi andalan pemulihan ekonomi
\nbangsa, menjaga gairah dan antusiasme publik di berbagai daerah di Tanah Air untuk bersamasama memperkuat kepariwisataan RI melalui peningkatan daya saing kepariwisataan daerah masing-masing. Diyakini bahwa rasa sebangsa yang bersama-sama mengalami keterpurukan karena pandemi, akan menjadi kekuatan untuk bersatu dan berkolaborasi bersama. Pandemi Covid-19 mendorong terjadinya reori entasi jalur perjalanan wisatawan jarak jauh (long haul) ke jarak menengah dan pendek (medium and short haul trip), menurunnya tingkat pengeluaran dan
\nlama tinggal maupun jumlah perjalanan wisatawan yang melakukan perjalanan ke luar negeri karena mereka lebih memilih berwisata di dalam negeri. Pola serupa terjadi ketika krisis global beberapa tahun yang lalu. Karena itu, ada beberapa poin penting untuk mengakselerasi sumber daya yang dimiliki guna mengatasi tantangan yang ada dan mempercepat pencapaian target yang dicanangkan.<\/p>\n

Pertama, Kemenparekraf diharapkan menjadi leading sekaligus pemersatu stakeholder kepariwisataan terdiri dari sektor private, pemerintah, asosiasi, akademisi dan masyarakat umum. Diharapkan muncul team work swasta-pemerintah untuk mengatasi kendala aturan dan ritme kerja birokrasi, lebih-lebih mengatasi situasi sulit pandemi yang menekan pelaku usaha pariwisata dan perhotelan, dan menambah pengangguran. Kecepatan dalam pengambilan keputusan yang cermat dan tepat, mengawasi dan mengevaluasi penerapan CHSE (cleanliness, healthy, safety, environment sustainability) sampai ke \u2018lorong-lorong\u2019 yang tak terlihat di permukaan.<\/p>\n

Kedua, Kemenparekraf juga diharapkan semakin memperluas lobi di tingkat internasional untuk membuka akses warga negaranya datang ke Bali dan Kepri khususnya. Dalam situasi normal, diplomasi internasional diperlukan untuk memenangkan biding MICE (meeting, incentive, conference, exhibition) atau keputusan-keputusan politik otoritas negara asing yang merugikan kita seperti travel warning, larangan terbang bagi maskapai Indonesia di area negara lain, diplomasi dan lobbying personal yang dijalankan seorang menteri pariwisata sangatlah efektif.<\/p>\n

Ketiga, Kemenparekraf tidak hanya survive, tetapi juga thrive, artinya tidak hanya bertahan, tetapi juga menangkap peluang pasar wisatawan. Kiranya momentum dibukanya kembali Bali dan Kepri bagi wisman saat ini, dengan spirit gercep, geber dan gaspol akan menjadi harapan para pelaku usaha dan pekerja di bidang pariwisata, serta siapapun yang bergantung pada sektor pariwisata. Mari bersinergi di masa-masa sulit saat ini dan melakukan normalisasi pada waktunya nanti.<\/p>\n

Penulis, Dosen Prodi Pariwisata, School of<\/em>
\nTourism, Universitas Ciputra Surabaya<\/em><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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