{"id":44077,"date":"2023-06-19T14:49:07","date_gmt":"2023-06-19T07:49:07","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=44077"},"modified":"2025-09-15T13:39:10","modified_gmt":"2025-09-15T06:39:10","slug":"pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama-editor-13-june-2023-3-min-read","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama-editor-13-june-2023-3-min-read\/","title":{"rendered":"Pertajam Pembelajaran Fashion Communication dengan Kolaborasi Langsung Bareng 8 Brand Fashion Lokal Ternama Editor 13 June 2023 3 min read"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Klik Berita:<\/strong><\/p>\n

https:\/\/www.pustakalewi.com\/2023\/06\/13\/pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama\/<\/a><\/p>\n

Surabaya \u2013 Komunikasi fashion dapat diartikan sebagai cara penyampaian suatu informasi komunikasi non-verbal mengekspresikan kelas, identitas, karakter, status sosial seorang maupun sebuah Brand Fashion di dalam masyarakat atau lingkungan melalui fashion yang ditampilkan.<\/p><\/blockquote>\n

Janet Teowarang, Dosen Fashion Product Design and Business Universitas Ciputra memaparkan bahwa komunikasi fashion sangat penting di dunia usaha tidak terkecuali untuk usaha fesyen.<\/p>\n

\u201cKelas yang menunjukkan sasaran konsumen dari suatu brand fashion. Fashion dapat digunakan sebagai alat komunikasi. Seperti Fashion sebagai kepentingan, fashion sebagai nilai budaya, dan fashion sebagai citra,\u201d terangnya.<\/p>\n

Melihat pentingnya sebuah Citra dari Brand Fashion, Janet mengaku ingin mengajak 8 Brand Fashion Lokal ternama di mata kuliah Fashion Communication yang diampunya. Mata kuliah yang diikuti secara hybrid oleh mahasiswa semester 4 ini menjadi sangat menarik dan menantang karena langsung bersinggungan dengan pelaku usaha fesyen.<\/p>\n

\u201cBiasanya mata kuliah ini disampaikan dalam paparan teori dan magang, kali ini dengan kolaborasi langsung akan lebih mendalam hasilnya. Ini penting bagi mahasiswa untuk bisa terjun ke real industri, apalagi brand fashion yang kita ajak kolaborasi ini mayoritas sudah ternama di Jakarta, sehingga secara di industri fashion sudah well-known. Dengan kolaborasi ini mahasiswa bisa belajar hal-hal terkait fashion communication, peran Public Relation, bagaimana branding, promosi , sekaligus mereka punya networking dengan industri fashion,\u201d terang Janet.<\/p>\n

\u201cSecara teknis, mahasiswa akan berkelompok dalam kegiatan baik diskusi bersama PIC atau founder\/ owner dari brand fashion secara daring bahkan melalui WAG. Dari WAG ini saya bisa ikut memantau perkembangan diskusinya,\u201d imbuhnya.<\/p>\n

Kolaborasi yang dikerjakan selama 1 semester ini mahasiswa menjalankan beberapa tahapan seperti:<\/p>\n

    \n
  1. Mengaplikasikan strategi branding plus kolateral seperti logo, packaging, template email, template posting social media yang yang menjadi ciri khas brand fashion.<\/li>\n
  2. Mengaplikasikan strategi advertising dan campaign dengan membuat usulan ide strategi advertising baru.<\/li>\n
  3. Mencipta digital brandbook dari kompilasi tahapan satu dan dua sesuai karakter brand fashion yang kemudian dipresentasikan di depan PIC brand fashion untuk mendapatkan penilaian dan feedback.<\/li>\n<\/ol>\n

    Janet menyebutkan 8 brand yang dimaksud adalah Danjyo Hiyoji, Noore Sport, Day and Night, Frederika, Booka Lingerie, SOLOPUTRI Indonesia, Lungsin, Coma Label. Janet berharap usulan mahasiswa bisa diadopsi oleh brand fashion tersebut. \u201cMahasiswa tiap kelompok akan melakukan presentasi di depan PIC atau founder\/ owner brand fashion masing-masing secara daring via Zoom Meeting.<\/p>\n

    Digital Brandbook hasil olahan mereka akan mendapatkan masukan dari brand fashion. Kolaborasi ini bisa berdampak kedua belah pihak baik Brand Fashion dan juga mahasiswa,\u201d pungkas Janet.<\/p>\n

    Dana Maulana dari Danjyo Hiyoji menyatakan pembelajaran dengan car aini menarik. \u201cMata kuliah ini sangat menarik karena mahasiswa diajak untuk berinteraksi langsung dengan pelaku industry fashion di Indonesia. Secara langsung mata kuliah ini mendorong mahasiswa untuk berpikir kreatif\u201d, terangnya.<\/p>\n

    Amarylis Issad dari kelompok yang berkolaborasi dengan Danjyo Hiyoji menyatakan senang diberi kesempatan untuk kerja sama dengan brand-brand lokal yang terkenal.<\/p>\n

    \u201cSaya dan tim diberi kesempatan untuk berbincang dan berdiskusi dengan owner Danjyo Hiyoji yaitu kak Dana Maulana. Jujur memang gugup dan tegang banget sampai akhir proyek karena takut salah dan tidak sesuai ekspetasi Kak Dana. Selama prosesnya kami diberi banyak saran dan arahan sampai akhirnya hasil E-BrandBook yang kami sajikan menyenangkan Kak Dana ,\u201d terang Amarylis.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Klik Berita: https:\/\/www.pustakalewi.com\/2023\/06\/13\/pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama\/ Surabaya \u2013 Komunikasi fashion dapat diartikan sebagai cara penyampaian suatu informasi komunikasi non-verbal mengekspresikan kelas, identitas, karakter, status sosial seorang maupun sebuah Brand Fashion di dalam masyarakat atau lingkungan melalui fashion yang ditampilkan. Janet Teowarang, Dosen Fashion Product Design and Business Universitas Ciputra memaparkan bahwa komunikasi fashion sangat penting di dunia usaha…<\/p>\n","protected":false},"author":1,"featured_media":77934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4588],"tags":[],"class_list":["post-44077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-juni-2023"],"yoast_head":"\nPertajam Pembelajaran Fashion Communication dengan Kolaborasi Langsung Bareng 8 Brand Fashion Lokal Ternama Editor 13 June 2023 3 min read - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama-editor-13-june-2023-3-min-read\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pertajam Pembelajaran Fashion Communication dengan Kolaborasi Langsung Bareng 8 Brand Fashion Lokal Ternama Editor 13 June 2023 3 min read - Library\" \/>\n<meta property=\"og:description\" content=\"Klik Berita: https:\/\/www.pustakalewi.com\/2023\/06\/13\/pertajam-pembelajaran-fashion-communication-dengan-kolaborasi-langsung-bareng-8-brand-fashion-lokal-ternama\/ Surabaya \u2013 Komunikasi fashion dapat diartikan sebagai cara penyampaian suatu informasi komunikasi non-verbal mengekspresikan kelas, identitas, karakter, status sosial seorang maupun sebuah Brand Fashion di dalam masyarakat atau lingkungan melalui fashion yang ditampilkan. 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