{"id":45994,"date":"2023-11-03T09:39:49","date_gmt":"2023-11-03T02:39:49","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=45994"},"modified":"2023-11-03T09:39:49","modified_gmt":"2023-11-03T02:39:49","slug":"spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm-rri-co-id-28-oktober-2023","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm-rri-co-id-28-oktober-2023\/","title":{"rendered":"Spirit UC Peduli Membangun Kemampuan Digital Pelaku UMKM. rri.co.id. 28 Oktober 2023"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45995\" src=\"https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023.png\" alt=\"\" width=\"1770\" height=\"1414\" srcset=\"https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023.png 1770w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-300x240.png 300w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-1030x823.png 1030w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-768x614.png 768w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-1536x1227.png 1536w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-1500x1198.png 1500w, https:\/\/static.uc.ac.id\/library\/2023\/11\/Spirit-UC-Peduli-Membangun-Kemampuan-Digital-Pelaku-UMKM.-rri.co_.id_.-28-Oktober-2023-705x563.png 705w\" sizes=\"auto, (max-width: 1770px) 100vw, 1770px\" \/><\/a><\/p>\n<p>Klik berita:<\/p>\n<p><a href=\"https:\/\/www.rri.co.id\/surabaya\/iptek\/419866\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm\">https:\/\/www.rri.co.id\/surabaya\/iptek\/419866\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm<\/a><\/p>\n<blockquote><p>KBRN, Surabaya: Bentuk kepedulian Universitas Ciputra Entrepreneurship Centre (UCEC) terhadap UMKM maka UCEC bersinergi dengan Centre for Strategic and International Studies (CSIS) serta Dinas Koperasi dan Perdagangan Pemerintah Kota Surabaya mengagas kegiatan yang melibatkan UMKM.<\/p><\/blockquote>\n<p>Aria Ganna Henryanto selaku koordinator studi UC memaparkan, \u201cDalam sebuah situasi dengan perubahan yang sangat cepat ini, kami tidak bisa tinggal diam maka perlu membersamai pelaku UMKM dalam kerangka membangun kemampuan digital pelaku UMKM\u201d.<\/p>\n<p>\u201cHal ini tidak hanya dalam tataran wacana akan tetapi musti dalam bentuk pendampingan yang nyata, intensif dan terarah,\u201d imbuhnya.<\/p>\n<p>Aria berujar bahwa negara telah banyak berhutang budi kepada UMKM. Ketika krisis 1998 para pelaku UMKM tangguh menghadapi krisis moneter sehingga perekonomian Indonesia ada yang menopang. UMKM pulalah yang mampu cukup signifikan menciptakan lapangan kerja ketika banyak perusahaan besar terkontraksi. Oleh karena itu acara ini spesial kami persembahkan kepada para penggiat UMKM sebagai bentuk apresiasi sekaligus kepedulian UCEC dari kemungkinan terdisrupsi perkembangan pesat teknologi.<\/p>\n<p>Tidak kurang dari 50 UMKM yang meliputi Surabaya Utara, Selatan, Tengah, Timur dan Barat yang menjadi binaan Dinas Koperasi Usaha Kecil Menengah dan Perdagangan Pemerintah Kota Surabaya. Ada dua agenda utama dalam acara Universitas Ciputra Entrepreneurship Centre (UCEC) Peduli UMKM #series_1 ini, yaitu: yang pertama, maka tim UCEC menghadirkan Dr. Metta Padmalia sebagai pakar digital marketing dan Yuli Kartika Dewi, PhD (candidate) sebagai ahli di bidang digital business menyajikan talkshow terkait strategi pengembangan UMKM melalui digitalisasi sekaligus membangun kesadaran bahwa kemampuan digital dan kelincahan stratejik perlu diikhtiarkan secara terus menerus mengikuti perkembangan zaman agar UMKM lebih berdaya saing. Sedangkan yang kedua adalah sesi mendengar, menyerap sekaligus memetakan permasalahan yang dihadapi oleh UMKM dalam konteks peningkatan kemampuan digital.<\/p>\n<p>Harapannya, informasi kualitatif ini mampu menjadi referensi untuk kemudian dirumuskan program riil bagi kemampuan digital dan kelincahan strategik UMKM agar lebih berdaya saing. Agenda ini diselenggarakan hari ini, 13.00 \u2013 15.30 WIB bertempat di Hotel 88 Surabaya.<\/p>\n<p>Dari kegiatan ini, Ibu Agust Nurdiana, A.Md dari UMKM Dina Collection yang menghasilkan produk ecoprinting merasakan acara UCEC Peduli UMKM ini cukup bermanfaat karena mendapatkan wawasan yang relevan untuk bisnisnya dalam upaya memperluas pemasaran dan meningkatkan brand awareness. Dia berharap ada follow up untuk pelatihan yang lebih teknis dalam mengadopsi beberapa platform digital.<\/p>\n<p>Dengan jeli disampaikan juga oleh Ibu Hj. Nurul Fadhilah, SH, M.Kn dalam kapasitasnya Kepala Bidang Pemberdayaan Usaha Mikro Dinkopdag Pemkot Surabaya menyoroti ada 3 permasalahan yang perlu dicarikan solusinya secara gotong royong seluruh stakeholders yaitu terkait pemasaran, permodalan dan peningkatan sumber daya manusia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klik berita: https:\/\/www.rri.co.id\/surabaya\/iptek\/419866\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm KBRN, Surabaya: Bentuk kepedulian Universitas Ciputra Entrepreneurship Centre (UCEC) terhadap UMKM maka UCEC bersinergi dengan Centre for Strategic and International Studies (CSIS) serta Dinas Koperasi dan Perdagangan Pemerintah Kota Surabaya mengagas kegiatan yang melibatkan UMKM. Aria Ganna Henryanto selaku koordinator studi UC memaparkan, \u201cDalam sebuah situasi dengan perubahan yang sangat cepat ini,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":45998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4592],"tags":[],"class_list":["post-45994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-oktober-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spirit UC Peduli Membangun Kemampuan Digital Pelaku UMKM. rri.co.id. 28 Oktober 2023 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm-rri-co-id-28-oktober-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spirit UC Peduli Membangun Kemampuan Digital Pelaku UMKM. rri.co.id. 28 Oktober 2023 - Library\" \/>\n<meta property=\"og:description\" content=\"Klik berita: https:\/\/www.rri.co.id\/surabaya\/iptek\/419866\/spirit-uc-peduli-membangun-kemampuan-digital-pelaku-umkm KBRN, Surabaya: Bentuk kepedulian Universitas Ciputra Entrepreneurship Centre (UCEC) terhadap UMKM maka UCEC bersinergi dengan Centre for Strategic and International Studies (CSIS) serta Dinas Koperasi dan Perdagangan Pemerintah Kota Surabaya mengagas kegiatan yang melibatkan UMKM. 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