{"id":74176,"date":"2018-04-20T15:04:20","date_gmt":"2018-04-20T08:04:20","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/cara-cerdas-jadi-pengusaha\/"},"modified":"2018-04-20T15:04:20","modified_gmt":"2018-04-20T08:04:20","slug":"cara-cerdas-jadi-pengusaha","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/cara-cerdas-jadi-pengusaha\/","title":{"rendered":"Cara Cerdas Jadi Pengusaha"},"content":{"rendered":"

\"\"<\/p>\n

Penting Mengerti Branding dan Marketing<\/strong><\/p>\n

 <\/p>\n

SURABAYA \u2013 Peluang usaha ditangkap oleh yang tanggap. Strategi cerdas membidik pasar menjadi topik hangat yang dibahas pada acara Marketing & Branding Talkshow<\/em> di auditorium Universitas Ciputra kemarin (23\/3). Acara yang diselenggarakan I\u2019m Marketing Communicator Competition (IMAC) itu menarik perhatian 165 mahasiswa, pelaku bisnis, serta masyarakat umum.<\/p>\n

Adalah dosen visual commnication design<\/em> Shienny Megawati Sutanto yang memaparkan pentingnya branding<\/em> dan marketing<\/em>. Sebelum memulai usaha, target pasar penting diketahui. \u201cMau yang mana dulu. Jangan terlalu general pokoknya, bikin produk tanpa pertimbangan,\u201d ucap perempuan yang juga dikenal sebagai komikus Indonesia yang menghasilkan manga-manga bergaya shoujo<\/em> itu.<\/p>\n

Dia mencontohkan lewat perumpamaan sosok Anton dan Nina. Anton adalah laki-laki bertubuh gendut, sedangkan Nina merupakan perempuan cantik, langsing, dan memiliki gaya hidup tinggi. \u201cSi Anton naksir nih sama Nina yang cantik. Nah, bagaimana caranya mendekati? Tentunya si Anton harus mempelajari selera Nina,\u201d jelasnya.<\/p>\n

Untuk bisa mempelajari kesukaan cewek incarannya, Anton harus mengikuti hobi Nina. Misalnya, Nina suka membaca buku biologi. \u201cOh, enggak apa-apa, aku juga suka buku science<\/em> fisika. Bisalah sambung-sambungin,\u201d ungkapnya.<\/p>\n

Jadi, Anton bisa pergi ek perpustakaan agar ketemu Nina. Strategi tersebut dilakukan untuk mempelajari target sehingga kemudian bisa mengetahui selera konsumen.<\/p>\n

Cara lain untuk mem-branding<\/em> produk adalah membuat logo yang menarik. \u201cAmit-amit ya, jangan buat logo asal. Harus dipikirkan bentuk dan makna di dalamnya supaya orang ingat,\u201d tegas Shienny.<\/p>\n

Sharing<\/em> tentang usaha kreatif juga dipaparkan pemilik Kerupuk Bocah Tua, Levina Nathania Susilo. Lulusan desain interior itu memulai bisnis dengan personal selling<\/em> dan door-to-door<\/em> pada 2014. \u201cSaya desainer, tapi kok jualan kerupuk?\u201d katanya.<\/p>\n

Levina merintis PT Indosnack Makmur Abadi yang menaungi produksi kerupuk. Awalnya, dia menjual kerupuk secara grosir. Karena itu, Levina harus bersaing dengan produsen kerupuk lain. \u201cBahan baku kami asli semua. Tanpa MSG dan pewarna buatan. Untuk itu, saya tidak bisa untung kalau bersaing sama mereka,\u201d tuturnya. Kemudian, dia memutuskan untuk beralih pangsa pasar Dia putar arah ke end-user<\/em>. Jual eceran.<\/p>\n

Bisnisnya berkembang. Dia mulai melakukan ekspor ke Amerika Serikat pada 2016. (esa\/c5\/jan).<\/strong><\/p>\n

 <\/p>\n

Sumber:\u00a0Jawa Pos. 24 Maret 2018. Hal 23<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Penting Mengerti Branding dan Marketing   SURABAYA \u2013 Peluang usaha ditangkap oleh yang tanggap. Strategi cerdas membidik pasar menjadi topik hangat yang dibahas pada acara Marketing & Branding Talkshow di auditorium Universitas Ciputra kemarin (23\/3). Acara yang diselenggarakan I\u2019m Marketing Communicator Competition (IMAC) itu menarik perhatian 165 mahasiswa, pelaku bisnis, serta masyarakat umum. Adalah dosen…<\/p>\n","protected":false},"author":1,"featured_media":60299,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5049,5043,5051],"tags":[],"class_list":["post-74176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel-en","category-uc-news-2018-en","category-uc-news-maret-2018-en"],"yoast_head":"\nCara Cerdas Jadi Pengusaha - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/en\/cara-cerdas-jadi-pengusaha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cara Cerdas Jadi Pengusaha - Library\" \/>\n<meta property=\"og:description\" content=\"Penting Mengerti Branding dan Marketing   SURABAYA \u2013 Peluang usaha ditangkap oleh yang tanggap. 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