{"id":74701,"date":"2021-06-18T10:26:08","date_gmt":"2021-06-18T03:26:08","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/tim-dosen-universitas-ciputra-blusukan-latih-bisnis-online-di-papua-jawapos-com-18-juni-2021-fpd\/"},"modified":"2021-06-18T10:26:08","modified_gmt":"2021-06-18T03:26:08","slug":"tim-dosen-universitas-ciputra-blusukan-latih-bisnis-online-di-papua-jawapos-com-18-juni-2021-fpd","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/tim-dosen-universitas-ciputra-blusukan-latih-bisnis-online-di-papua-jawapos-com-18-juni-2021-fpd\/","title":{"rendered":"Tim Dosen Universitas Ciputra Blusukan Latih Bisnis Online di Papua. jawapos.com.18 Juni 2021. FPD"},"content":{"rendered":"

https:\/\/www.jawapos.com\/features\/18\/06\/2021\/tim-dosen-universitas-ciputra-blusukan-latih-bisnis-online-di-papua\/<\/a><\/p>\n

\"\"<\/a><\/p>\n

Tim dosen Prodi Fashion Product Design & Business Universitas Ciputra punya agenda blusukan untuk mengajar. Tak hanya di Pulau Jawa, tetapi kini mereka juga menginjakkan kaki di Papua. Misinya adalah untuk mengajak UMKM hidup di tengah pandemi.<\/em><\/p><\/blockquote>\n

RETNO DYAH AGUSTINA, Surabaya<\/strong><\/p>\n

HAMPIR<\/strong>\u00a024 jam perjalanan ditempuh Fabio Ricardo Toreh dan Yoanita Tahalele dari Surabaya ke Biak, Papua. Perjalanan di tengah pandemi membuat pesawat menuju Biak harus berhenti sejenak di dua kota lainnya, Jakarta dan Makassar. Kunjungan tersebut bisa dibilang nekat.<\/p>\n

\u201dMemang orang Surabaya sih ya, jadi kami beneran dibilang bondo nekat alias bonek karena mau datang ke sana,\u201d ucap Ita, sapaan Yoanita.<\/p>\n

Pujian bonek itu muncul dari Pemda Biak. Konon permintaan kerja sama dengan pihak lain banyak dihelat secara daring. Hanya mereka yang berani datang langsung untuk mengajar.<\/p>\n

Ita dan Fabio punya misi memperkenalkan bisnis daring kepada perempuan di Biak. Banyak ibu-ibu yang kehilangan pemasukan sejak pandemi terjadi. Kegiatan semakin terbatas dan produk buatan mereka tak bisa terjual. \u201dKarena mereka semua jual secara offline, akhirnya mereka kehilangan penghasilan,\u201d ucap Fabio.<\/p>\n

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Melalui blusukan itu, harapannya mereka bisa kembali berjualan meski masih secara daring. Setidaknya ada 30 peserta yang ikut pelatihan mereka.<\/p>\n

\u201dTerharu, sampai sekarang mereka semua aktif. Belum ada yang protol,\u201d tutur Ita.<\/p>\n

Meski sudah bertahun-tahun memiliki ponsel, peserta belum mengetahui marketplace atau media sosial untuk berjualan. Ada sih yang doyan Facebook-an, tapi sekadar main iseng.<\/p>\n

\u201dSaya sering diolokin anak saya, mama mana tahu Tokopedia atau Instagram,\u201d ucap salah seorang peserta. Saat dia mulai main Instagram, anaknya sontak menggoda. \u201dAkhirnya tahu teknologi juga nih, mama,\u201d katanya.<\/p>\n

Ita dan Fabio berangkat dari penjelasan sederhana soal berjualan secara online. Peserta benar-benar belum terbayang seperti apa jual beli online. Dilanjutkan bagaimana mengelolanya, tombol apa yang harus ditekan, dan apa saja yang harus dilakukan sehari-hari. Sedetail itu mereka harus mendampingi ibu-ibu di Biak.<\/p>\n

Salah satu momen menantang adalah menciptakan foto produk terbaik. Sebelumnya, mereka hanya asal memfoto produk yang dibuat. Kadang latar belakangnya dapur yang masih berantakan. Produknya jadi tidak mencolok. Padahal, semakin menarik foto, calon pembeli makin yakin. \u201dKami mesti pakai bahan minimalis yang gampang. Pakai kardus bekas saja,\u201d ucap Fabio. Kardus tersebut disulap jadi studio mini dengan dilapisi kertas manila polos. Voila! Produk yang diletakkan di tengah kardus itu jadi tampak menarik sekali di kamera.<\/p>\n

\u201dKita juga belajar pakai ponsel mereka. Karena itu alat yang bakal dipakai peserta seterusnya kan,\u201d sambung pria asal Surabaya itu. Trik menghilangkan bayangan, penerangan dengan lampu, hingga penataan produk juga dilatih dalam satu kali pertemuan. Peserta jadi takjub sendiri. Ternyata, membuat foto bagus tak perlu sewa fotografer mahal, di rumah sendiri juga bisa.<\/p>\n

\u201dAda produk cobek. Kita belajar menata nih bagaimana biar rapi dengan aksesori,\u201d ucap Ita. Sentuhan bunga-bungaan dijadikan sebagai aksesori simpel. Gunakan saja apa pun yang ada di sekitar sebagai aksen. Tak perlu beli hiasan ini-itu sekadar untuk foto. \u201dBahkan saking happy-nya, banyak foto produk pas pelatihan yang dipakai jadi profil messenger terus,\u201d sahut Fabio.<\/p>\n

Marini Yunita, koordinator program, mengatakan bahwa kunjungan ke Biak menjadi pengalaman yang paling memorable. \u201dSelama ini masih di Jawa. Begitu ada tawaran ke Biak dengan Wahana Visi, tantangannya makin asyik,\u201d ucap Kaprodi Fashion Product Design & Business UC tersebut. Tak hanya pelatihan, pihaknya juga mendampingi peserta hingga akhir tahun. Pendampingan dilakukan untuk melihat efektivitas bisnis online dengan pemasukan peserta di tengah pandemi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.jawapos.com\/features\/18\/06\/2021\/tim-dosen-universitas-ciputra-blusukan-latih-bisnis-online-di-papua\/ Tim dosen Prodi Fashion Product Design & Business Universitas Ciputra punya agenda blusukan untuk mengajar. Tak hanya di Pulau Jawa, tetapi kini mereka juga menginjakkan kaki di Papua. Misinya adalah untuk mengajak UMKM hidup di tengah pandemi. RETNO DYAH AGUSTINA, Surabaya HAMPIR\u00a024 jam perjalanan ditempuh Fabio Ricardo Toreh dan Yoanita Tahalele dari Surabaya ke…<\/p>\n","protected":false},"author":1,"featured_media":63701,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5036,5161],"tags":[],"class_list":["post-74701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2021-en","category-uc-news-juni-2021-en"],"yoast_head":"\nTim Dosen Universitas Ciputra Blusukan Latih Bisnis Online di Papua. jawapos.com.18 Juni 2021. 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