{"id":74756,"date":"2021-04-20T12:14:22","date_gmt":"2021-04-20T05:14:22","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/pahami-diri-dan-target-pasar-content-creator-surya-19-april-2021-hal-6-priscylia-tanaka-fikom\/"},"modified":"2021-04-20T12:14:22","modified_gmt":"2021-04-20T05:14:22","slug":"pahami-diri-dan-target-pasar-content-creator-surya-19-april-2021-hal-6-priscylia-tanaka-fikom","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/pahami-diri-dan-target-pasar-content-creator-surya-19-april-2021-hal-6-priscylia-tanaka-fikom\/","title":{"rendered":"Pahami Diri dan Target Pasar Content Creator. Surya. 19 April 2021. Hal.6. Priscylia Tanaka.FIKOM"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24730 size-extra_large\" src=\"https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-1087x1500.png\" alt=\"\" width=\"1087\" height=\"1500\" srcset=\"https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-1087x1500.png 1087w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-217x300.png 217w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-746x1030.png 746w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-768x1060.png 768w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-1113x1536.png 1113w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_-511x705.png 511w, https:\/\/static.uc.ac.id\/library\/2021\/04\/Pahami-Diri-dan-Target-Pasar-Content-Creator.-Surya.-19-April-2021.-Hal.6.-Priscylia-Tanaka.FIKOM_.png 1410w\" sizes=\"auto, (max-width: 1087px) 100vw, 1087px\" \/><\/a><\/p>\n<blockquote><p>Universitas Ciputra Library (UC Library) mengadakan Innovation Talk (iTalk) bertajuk Don\u2019t Be a Creator, Be a Storyteller dan mengundang Abibayu, Jumat (23\/3\/2021). Ia alumnus Jurusan International Business Management Universitas Ciputra angkatan 2008 yang saat ini menjalani kesibukan sebagai MC dan content creator.<\/p><\/blockquote>\n<p>Dia membagikan pengalamannya selama menjadi mahasiswa UC dulu dan bagaimana cara menjadi seorang content creator yang baik. Ia juga berbagi tentang apa saja yang dibutuhkan agar bisa sukses dalam industri ini.<\/p>\n<p>Jumlah orang yang menjajal profesi content creator semakin meningkat beberapa tahun belakangan ini. Jadwal fleksibel, lokasi kerja bisa di mana saja, serta penghasilan yang menjanjikan menjadi alasan utama mengapa profesi ini menjadi incaran banyak orang. Namun, hanya sedikit dari mereka yang memulainya berhasil sukses di bidang ini. Sisanya bukannya suskes memanen penggemar, malah sepi pengunjung.<\/p>\n<p>Pria yang kerap disapa Abi itu mengatakan alasan utama mengapa konten sepi pengunjung, salah satunya yaitu karena kreator kurang memahami \u2018produk\u2019 mereka dengan baik dan apa yang menjadi ciri khas mereka. \u201cContohnya kontenku, belakangan ini kontenku mayoritas isinya tentang fakta dan informasi. Terus beberapa tahun belakangan banyak yang bilang kalau aku mirip sama Park Seo Joo. Nah dari situ kita udah bisa tau, siapa diri kita dan apa produk kita,\u201d paparnya.<\/p>\n<p>Selain itu, kurangnya pemahaman siapa target audiens menjadi penyebab lain mengapa konten yang dibuat tak kunjung laris. Abibayu, juga menjelaskan tentang manfaat penggunaan tools di media sosial dalam membantu menentukan target audiens dan memberi contoh dari pengalaman pribadinya.<\/p>\n<p>\u201cMisal aku, followers ku 70 persen cewek. Berarti jenis kontennya akan lebih cocok kalau aku ngebawain hal-hal yang disukai cewek, contohnya tips membuat lutut jadi putih, atau arti nama grup K-Pop. Jadi kontennya sesuai dengan audiensku dan masih menunjukkan apa yang aku suka, juga menambahkan, jika hal-hal itu belum terlaksana, makan content creator harus melakukan refleksi terhadap kontennya.<\/p>\n<p>Acara ini juga mendapat antusiasme yang cukup besar dari mahasiswa UC, dengan total peserta sekitar 210 orang. Mereka menunjukkan antusiasmenya terhadap Abibayu dengan memberikan berbagai pertanyaan seputar pembuatan konten yang baik dan benar. Acara iTalk UC Library diadakan setiap sebulan sekali melalui platform Zoom dengan narasumber dan topik yang berbeda.<\/p>\n<p>Priscylia Tanaka<\/p>\n<p>Universitas Ciputra Surabaya<\/p>\n<p><em>Ptanaka01@student.ciputra.ac.id<\/em><\/p>\n<p>Sumber: Surya, 19 April 2021<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universitas Ciputra Library (UC Library) mengadakan Innovation Talk (iTalk) bertajuk Don\u2019t Be a Creator, Be a Storyteller dan mengundang Abibayu, Jumat (23\/3\/2021). Ia alumnus Jurusan International Business Management Universitas Ciputra angkatan 2008 yang saat ini menjalani kesibukan sebagai MC dan content creator. Dia membagikan pengalamannya selama menjadi mahasiswa UC dulu dan bagaimana cara menjadi seorang&#8230;<\/p>\n","protected":false},"author":1,"featured_media":63451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5036,5168],"tags":[],"class_list":["post-74756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2021-en","category-uc-news-april-2021-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pahami Diri dan Target Pasar Content Creator. Surya. 19 April 2021. Hal.6. 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