{"id":76326,"date":"2025-08-20T11:51:04","date_gmt":"2025-08-20T04:51:04","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=76326"},"modified":"2026-01-15T13:31:01","modified_gmt":"2026-01-15T06:31:01","slug":"universitas-ciputra-dorong-distributor-nestle-tembus-target-167-persen-lewat-riset-terapan-beritajatim-com-11-agustus-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/universitas-ciputra-dorong-distributor-nestle-tembus-target-167-persen-lewat-riset-terapan-beritajatim-com-11-agustus-2025\/","title":{"rendered":"Universitas Ciputra Dorong Distributor Nestle Tembus Target 167 Persen Lewat Riset Terapan. beritajatim.com. 11 Agustus 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber:https:\/\/beritajatim.com\/universitas-ciputra-dorong-distributor-nestle-tembus-target-167-persen-lewat-riset-terapan<\/a><\/p>\n

Universitas Ciputra Dorong Distributor Nestle Tembus Target 167 Persen Lewat Riset Terapan<\/a><\/h2>\n

11 Agustus 2025<\/p>\n

Surabaya (beritajatim.com) \u2013<\/strong>\u00a0<\/span>Universitas Ciputra (UC) Surabaya melalui Program Studi Doktor Manajemen dan Entrepreneurship (DME) sukses membantu distributor resmi Nestle di Surabaya, MSDN (Mitra Sukses Daya Nutrindo), mencapai target distribusi hingga 167 persen hanya dalam satu bulan lewat pendampingan strategis berbasis riset terapan.<\/p><\/blockquote>\n

Pendampingan yang dipimpin Ketua Program Studi DME UC, Dr. David Sukardi Kodrat, ini merupakan kolaborasi langsung dengan MSDN, distributor Nestle untuk wilayah Surabaya bagian utara, barat, dan selatan. Program ini juga diikuti oleh Lala Setiany Wee, pemilik MSDN sekaligus mahasiswa program doktoral UC.<\/p>\n

Sejak pembukaan kantor operasional baru pada 30 Juni 2025, MSDN mencatat lonjakan distribusi yang signifikan. Target 167 persen tercapai melalui riset terapan yang mencakup pemetaan 3.000 outlet, analisis SKU (Stock Keeping Unit), dan evaluasi kanal distribusi.<\/p>\n

Data awal menunjukkan adanya ketimpangan distribusi: wholesale ideal 50 persen terealisasi 86 persen, modern trade ideal 30 persen terealisasi 5 persen, providence retail ideal 20 persen terealisasi 6,8 persen, dan specialty channel 1,2 persen yang menjadi fokus pengembangan selanjutnya.<\/p>\n

Untuk mengatasinya, tim DME UC mengembangkan strategi MSL Package, yaitu sistem bundling SKU dalam format Paket BIG, A1, A2, B, C1, dan C2 yang disesuaikan dengan profil outlet. Strategi ini meningkatkan variasi SKU yang masuk ke retail dan memperluas penetrasi pasar, termasuk pada produk non-fast-moving.<\/p>\n

\u201cPeran perguruan tinggi bukan hanya di ruang kelas, tetapi juga memberi nilai tambah bagi dunia usaha,\u201d ujar Dr. David Sukardi Kodrat, Senin (11\/8\/2025).<\/p>\n

Menurut Lala Setiany Wee, visi MSDN adalah GOAL, yaitu Growth, Optimal, Adaptive, Learn Fast. \u201cBersama DME UC, visi ini lebih konkret dan terukur,\u201d ujarnya.<\/p>\n

Kolaborasi ini akan berlanjut melalui asesmen berkala efektivitas distribusi, pengembangan kanal mikro, pelatihan internal tim operasional MSDN, dan riset lanjutan berbasis data real-time. Universitas Ciputra menegaskan komitmennya memperkuat sinergi akademisi dan dunia usaha untuk pertumbuhan bisnis yang berkelanjutan.\u00a0<\/span>[ipl\/ian]<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber:https:\/\/beritajatim.com\/universitas-ciputra-dorong-distributor-nestle-tembus-target-167-persen-lewat-riset-terapan Universitas Ciputra Dorong Distributor Nestle Tembus Target 167 Persen Lewat Riset Terapan 11 Agustus 2025 Surabaya (beritajatim.com) \u2013\u00a0Universitas Ciputra (UC) Surabaya melalui Program Studi Doktor Manajemen dan Entrepreneurship (DME) sukses membantu distributor resmi Nestle di Surabaya, MSDN (Mitra Sukses Daya Nutrindo), mencapai target distribusi hingga 167 persen hanya dalam satu bulan lewat pendampingan strategis…<\/p>\n","protected":false},"author":65,"featured_media":82107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4918],"tags":[],"class_list":["post-76326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-agustus-2025"],"yoast_head":"\nUniversitas Ciputra Dorong Distributor Nestle Tembus Target 167 Persen Lewat Riset Terapan. beritajatim.com. 11 Agustus 2025 - 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