{"id":80552,"date":"2025-11-14T15:08:39","date_gmt":"2025-11-14T08:08:39","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=80552"},"modified":"2025-11-14T15:08:39","modified_gmt":"2025-11-14T08:08:39","slug":"desainer-muda-uc-tantang-dominasi-ai-kampus-visioner-ini-dorong-mahasiswa-angkat-nilai-lokal-di-era-genai-surabaya-pikiran-rakyat-com-11-november-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/desainer-muda-uc-tantang-dominasi-ai-kampus-visioner-ini-dorong-mahasiswa-angkat-nilai-lokal-di-era-genai-surabaya-pikiran-rakyat-com-11-november-2025\/","title":{"rendered":"Desainer Muda UC Tantang Dominasi AI! Kampus Visioner Ini Dorong Mahasiswa Angkat Nilai Lokal di Era GenAI. surabaya.pikiran-rakyat.com. 11 November 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/surabaya-raya\/pr-3929784782\/desainer-muda-uc-tantang-dominasi-ai-kampus-visioner-ini-dorong-mahasiswa-angkat-nilai-lokal-di-era-genai<\/a><\/p>\n

Desainer Muda UC Tantang Dominasi AI! Kampus Visioner Ini Dorong Mahasiswa Angkat Nilai Lokal di Era GenAI<\/a><\/h2>\n

11 November 2025<\/p>\n

PR SURABAYA<\/strong>\u00a0<\/span>– Di tengah derasnya arus Generative Artificial Intelligence (GenAI) yang kini menguasai industri kreatif global, Universitas Ciputra (UC) Surabaya justru mengajak para desainer muda untuk menekan tombol \u201cpause\u201d.<\/p><\/blockquote>\n

Pertanyaan besar pun muncul, “Siapa sebenarnya yang mengendalikan desain, manusia atau mesin?”<\/p>\n

Pertanyaan reflektif itu mencuat dalam forum diskusi bertajuk \u201cThe Role of Your Design Positionality and Pluriversality in the Era of GenAI\u201d, yang digelar oleh School of Creative Industry (SCI) UC.<\/p>\n

Acara ini menghadirkan Dr. Fanny Suhendra, Academic Director of Partnerships, School of Design and Architecture, Swinburne University of Technology Australia, sekaligus menandai langkah awal kerja sama double degree antara Swinburne dan UC.<\/p>\n

Diskusi yang diikuti mahasiswa Visual Communication Design (VCD), Architecture (ARS), dan Fashion Design and Business (FDB) ini mengangkat pentingnya design positionality, kesadaran posisi diri dalam berkarya dan pluriversality penghargaan terhadap keragaman nilai dan budaya di tengah\u00a0<\/span>dominasi AI\u00a0<\/span>yang makin mendalam.<\/p>\n

Menurut Dr. Susan, Dean of School of Creative Industry UC, AI memang mempercepat proses produksi visual, tetapi di sisi lain bisa menimbulkan homogenisasi budaya.<\/p>\n

\u201cAI bisa menggambar lebih cepat, tapi belum tentu memahami konteks sosial dan budaya di balik desain. Di sinilah pentingnya positionality, agar desainer muda tahu dari mana ia berpikir, nilai apa yang ia bawa, dan siapa yang diwakili karyanya,\u201d ujarnya.<\/p>\n

Susan juga menegaskan bahwa pluriversality menjadi cara untuk menolak dominasi estetika tunggal global dengan menonjolkan keragaman perspektif, termasuk nilai-nilai yang bersumber dari budaya Nusantara.<\/p>\n

Data World Economic Forum (2024) menunjukkan, sekitar 60% pekerjaan di industri kreatif global kini bersentuhan langsung dengan AI, sementara laporan McKinsey (2023) mencatat lebih dari 40% desainer muda sudah menggunakan tools seperti Midjourney atau ChatGPT.<\/p>\n

<\/div>\n

Ironisnya, hanya 12% desainer di Asia Tenggara yang mempertimbangkan aspek etika dan konteks budaya saat menggunakan teknologi tersebut.<\/p>\n

Melihat fakta itu, UC menilai penting bagi Indonesia untuk menghadirkan narasi alternatif, desain yang berakar dari nilai lokal dan keragaman budaya.<\/p>\n

\u201cKami ingin mahasiswa tidak hanya mahir memakai AI, tapi juga paham tanggung jawab sosial di balik karya mereka. Dengan positionality dan pluriversality, mereka belajar bahwa desain adalah dialog antara manusia, budaya, dan teknologi,\u201d tegas Susan.<\/p>\n

<\/div>\n

Pendekatan ini menjadi upaya UC memastikan bahwa generasi muda Indonesia tidak hanya menjadi pengguna teknologi, tetapi juga pencipta makna baru yang berakar pada nilai-nilai kemanusiaan dan identitas budaya.<\/p>\n

Dengan demikian, Universitas Ciputra menegaskan perannya bukan sekadar mencetak desainer digital, tetapi pemikir kritis yang mampu menyeimbangkan kreativitas manusia dan kecerdasan buatan dalam satu harmoni yang berjiwa Indonesia.***<\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/surabaya-raya\/pr-3929784782\/desainer-muda-uc-tantang-dominasi-ai-kampus-visioner-ini-dorong-mahasiswa-angkat-nilai-lokal-di-era-genai Desainer Muda UC Tantang Dominasi AI! Kampus Visioner Ini Dorong Mahasiswa Angkat Nilai Lokal di Era GenAI 11 November 2025 PR SURABAYA\u00a0– Di tengah derasnya arus Generative Artificial Intelligence (GenAI) yang kini menguasai industri kreatif global, Universitas Ciputra (UC) Surabaya justru mengajak para desainer muda untuk menekan tombol \u201cpause\u201d. Pertanyaan besar pun muncul, “Siapa…<\/p>\n","protected":false},"author":65,"featured_media":80553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4921],"tags":[],"class_list":["post-80552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-november-2025"],"yoast_head":"\nDesainer Muda UC Tantang Dominasi AI! 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