{"id":80570,"date":"2025-11-14T15:58:12","date_gmt":"2025-11-14T08:58:12","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=80570"},"modified":"2025-11-14T15:58:12","modified_gmt":"2025-11-14T08:58:12","slug":"saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai-diagramkota-com-11-november-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai-diagramkota-com-11-november-2025\/","title":{"rendered":"Saat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI. diagramkota.com. 11 NOvember 2025"},"content":{"rendered":"

 <\/p>\n

\"\"<\/a><\/p>\n

Sumber:https:\/\/diagramkota.com\/2025\/11\/saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai\/<\/a><\/p>\n

Saat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI<\/a><\/h2>\n

11 November 2025<\/p>\n

DIAGRAMKOTA.COM- Di tengah derasnya arus teknologi\u00a0<\/span>Generative Artificial Intelligence<\/i><\/span>\u00a0(GenAI) yang merambah industri kreatif dunia,\u00a0<\/span>Universitas Ciputra (UC) Surabaya<\/span>\u00a0memilih untuk melangkah berbeda bukan sekadar mengejar kecanggihan mesin, tetapi mengembalikan kesadaran akan\u00a0<\/span>makna<\/i><\/span>\u00a0dan\u00a0<\/span>identitas<\/i><\/span>\u00a0di balik setiap karya desain.<\/span><\/p><\/blockquote>\n

Pertanyaan reflektif pun dilontarkan:\u00a0<\/span>Siapa yang sebenarnya mengendalikan desain\u00a0 manusia atau mesin?\u201d<\/i><\/span><\/p>\n

Pertanyaan itu menjadi pembuka dalam diskusi bertajuk\u00a0<\/span>The Role of Your Design Positionality and Pluriversality in the Era of GenAI<\/span><\/em>, yang digelar oleh\u00a0<\/span>School of Creative Industry (SCI)<\/span>\u00a0UC.<\/span><\/p>\n

Diskusi ini menghadirkan\u00a0<\/span>Dr. Fanny Suhendra<\/span>,\u00a0<\/span>Academic Director of Partnerships, School of Design and Architecture, Swinburne University of Technology Australia<\/i><\/span>.<\/span><\/p>\n

Kehadiran delegasi Swinburne juga menandai dimulainya inisiasi\u00a0<\/span>kerja sama double degree<\/span>\u00a0antara School of Design and Architecture Swinburne dengan School of Creative Industry UC.<\/span><\/p>\n

Kegiatan tersebut diikuti oleh\u00a0mahasiswa\u00a0dari tiga program studi\u00a0<\/span>Visual Communication Design (VCD)<\/span>,\u00a0<\/span>Architecture (ARS)<\/span>, dan\u00a0<\/span>Fashion Design and Business (FDB)<\/span>. Mereka diajak memahami dua konsep penting dalam dunia desain kontemporer\u00a0<\/span>design positionality<\/i><\/span>\u00a0dan\u00a0<\/span>pluriversality<\/i><\/span>.<\/span><\/p>\n

Dua konsep ini mengajarkan bahwa di tengah laju dominasi AI, seorang desainer harus paham posisi dirinya, nilai yang dipegang, dan konteks budaya yang membentuknya.<\/span><\/p>\n

Dean of SCI UC,\u00a0<\/span>Dr. Susan<\/span>, menegaskan bahwa kecepatan dan kemampuan AI dalam memproduksi visual bukan berarti teknologi itu bisa menggantikan pemahaman sosial dan budaya manusia.<\/span><\/p>\n

\u201cAI bisa menggambar lebih cepat, tapi belum tentu memahami konteks sosial dan budaya di balik desain. Di sinilah pentingnya positionality agar desainer muda tahu dari mana ia berpikir, nilai apa yang dibawa, dan siapa yang diwakili karyanya,\u201d ujarnya.<\/span><\/p>\n

Menurut Susan, pendekatan\u00a0<\/span>pluriversality<\/i><\/span>\u00a0juga menjadi kunci untuk melawan homogenisasi estetika global yang dibawa AI\u00a0 dengan menghadirkan keberagaman perspektif dan akar budaya, termasuk nilai-nilai lokal Nusantara.<\/span><\/p>\n

Data\u00a0<\/span>World Economic Forum (2024)<\/span>\u00a0menunjukkan, sekitar\u00a0<\/span>60% pekerjaan di industri kreatif global kini bersentuhan langsung dengan AI<\/span>, sementara laporan\u00a0<\/span>McKinsey (2023)<\/span>\u00a0menyebut\u00a0<\/span>lebih dari 40% desainer muda<\/span>\u00a0sudah menggunakan\u00a0<\/span>generative tools<\/i><\/span>\u00a0seperti Midjourney atau ChatGPT dalam proses ideasi visual.<\/span><\/p>\n

Namun, hanya\u00a0<\/span>12% desainer di Asia Tenggara<\/span>\u00a0yang mempertimbangkan konteks etika atau budaya saat menggunakannya.<\/span><\/p>\n

Fakta itu menjadi alarm penting: di tengah euforia teknologi, masih sedikit yang memastikan kreativitas tetap berpijak pada nilai dan kearifan lokal.<\/span><\/p>\n

\u201cKami ingin mahasiswa tidak hanya mahir menggunakan AI, tapi juga paham tanggung jawab sosial di balik karya mereka. Dengan positionality dan pluriversality, mereka belajar bahwa desain adalah dialog antara manusia, budaya, dan teknologi,\u201d kata Susan.<\/span><\/p>\n

Lebih jauh, Susan menekankan bahwa isu ini melampaui urusan desain semata.<\/span>
\n\u201cAI memang bisa menghasilkan bentuk, tapi hanya manusia yang bisa memberi makna,\u201d tambahnya.<\/span><\/p>\n

Melalui pendekatan ini, UC ingin memastikan bahwa\u00a0<\/span>generasi muda Indonesia tidak hanya menjadi pengguna AI<\/span>, tetapi juga\u00a0<\/span>pencipta narasi baru<\/span>\u00a0yang berpijak pada nilai-nilai budaya sendiri.<\/span><\/p>\n

Mereka bukan hanya kreator teknologis, tetapi juga\u00a0<\/span>pemikir kritis yang menjaga nilai kemanusiaan dan identitas bangsa<\/span>.<\/span><\/p>\n

Dalam konteks ini, Surabaya bukan sekadar kota inovasi, tetapi juga panggung tempat budaya dan teknologi berdialog agar kreativitas masa depan tidak kehilangan ruh lokal di tengah kilau digital.(sms)<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  Sumber:https:\/\/diagramkota.com\/2025\/11\/saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai\/ Saat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI 11 November 2025 DIAGRAMKOTA.COM- Di tengah derasnya arus teknologi\u00a0Generative Artificial Intelligence\u00a0(GenAI) yang merambah industri kreatif dunia,\u00a0Universitas Ciputra (UC) Surabaya\u00a0memilih untuk melangkah berbeda bukan sekadar mengejar kecanggihan mesin, tetapi mengembalikan kesadaran akan\u00a0makna\u00a0dan\u00a0identitas\u00a0di balik setiap karya desain. Pertanyaan reflektif pun dilontarkan:\u00a0Siapa yang sebenarnya mengendalikan desain\u00a0…<\/p>\n","protected":false},"author":65,"featured_media":80571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4921],"tags":[],"class_list":["post-80570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-november-2025"],"yoast_head":"\nSaat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI. diagramkota.com. 11 NOvember 2025 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai-diagramkota-com-11-november-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI. diagramkota.com. 11 NOvember 2025 - Library\" \/>\n<meta property=\"og:description\" content=\"  Sumber:https:\/\/diagramkota.com\/2025\/11\/saat-budaya-bertemu-teknologi-desainer-muda-uc-menjawab-tantangan-genai\/ Saat Budaya Bertemu Teknologi, Desainer Muda UC Menjawab Tantangan GenAI 11 November 2025 DIAGRAMKOTA.COM- Di tengah derasnya arus teknologi\u00a0Generative Artificial Intelligence\u00a0(GenAI) yang merambah industri kreatif dunia,\u00a0Universitas Ciputra (UC) Surabaya\u00a0memilih untuk melangkah berbeda bukan sekadar mengejar kecanggihan mesin, tetapi mengembalikan kesadaran akan\u00a0makna\u00a0dan\u00a0identitas\u00a0di balik setiap karya desain. 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