{"id":80692,"date":"2025-11-16T17:27:23","date_gmt":"2025-11-16T10:27:23","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=80692"},"modified":"2025-11-16T17:27:23","modified_gmt":"2025-11-16T10:27:23","slug":"ciputra-pr-award-2025-pr-sekolah-ditantang-adaptif-di-era-digital-jatim-pikiran-rakyat-com-7-november-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/ciputra-pr-award-2025-pr-sekolah-ditantang-adaptif-di-era-digital-jatim-pikiran-rakyat-com-7-november-2025\/","title":{"rendered":"Ciputra PR Award 2025: PR Sekolah Ditantang Adaptif di Era Digital. jatim.pikiran-rakyat.com. 7 November 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber:https:\/\/jatim.pikiran-rakyat.com\/pendidikan\/pr-3749776465\/ciputra-pr-award-2025-pr-sekolah-ditantang-adaptif-di-era-digital<\/a><\/p>\n

Ciputra PR Award 2025: PR Sekolah Ditantang Adaptif di Era Digital<\/a><\/h2>\n

7 November 2025<\/p>\n

PR JATIM<\/strong>\u00a0<\/span>\u2013 Menjawab dinamika dunia komunikasi pendidikan di era digital, Fakultas Ilmu Komunikasi dan Bisnis Media (FIKOM) Universitas Ciputra Surabaya menggelar Ciputra PR Award 2025, sebuah ajang penghargaan yang ditujukan bagi para praktisi Public Relations (PR) sekolah di Jawa Timur. Acara ini menjadi bentuk apresiasi bagi sekolah yang dinilai berhasil membangun citra dan reputasi institusinya melalui strategi komunikasi digital yang kreatif dan berdampak.<\/p><\/blockquote>\n

Kegiatan penghargaan tersebut digelar Jumat, 7 November 2025, di Dian Auditorium, Universitas Ciputra Surabaya, dengan dihadiri oleh perwakilan sekolah mitra, akademisi, serta praktisi komunikasi dari berbagai daerah di Jawa Timur.<\/p>\n

Masyarakat Makin Kritis, PR Sekolah Dituntut Adaptif<\/strong><\/p>\n

Dekan FIKOM Universitas Ciputra, Dr. Cosmas Gatot Haryono, S.Sos., M.Si., CISHR., CCP, menegaskan bahwa penyelenggaraan Ciputra PR Award berangkat dari fenomena sosial yang menunjukkan masyarakat kini semakin kritis dalam menentukan pilihan pendidikan untuk anak-anak mereka.<\/p>\n

\u201cPertimbangan masyarakat tidak lagi hanya soal jarak atau fasilitas, tetapi juga reputasi, sistem pembelajaran, dan keunggulan kompetitif sekolah. Perubahan perilaku ini menuntut sekolah untuk membangun citra dan komunikasi yang kuat di ranah digital. Di sinilah peran penting Public Relations sekolah, terutama dalam mengelola strategi digital PR yang efektif,\u201d ujarnya.<\/p>\n

FIKOM UC melihat bahwa kemampuan sekolah dalam berkomunikasi di dunia digital menjadi kunci dalam membangun kepercayaan publik. Melalui Ciputra PR Award 2025, fakultas ini berupaya memberikan apresiasi dan dukungan nyata bagi pengembangan kapasitas PR sekolah mitra di Jawa Timur.<\/p>\n

Tujuh Kategori Penghargaan, Fokus pada Inovasi Digital<\/strong><\/p>\n

Ajang Ciputra PR Award 2025 menampilkan tujuh kategori penghargaan yang menilai efektivitas dan kreativitas kampanye komunikasi sekolah di berbagai platform media sosial populer. Berikut daftar kategori dan pemenangnya:<\/p>\n

    \n
  • Best SDGs Content Campaign on TikTok: SMA Yayasan Wisma Semen Gresik<\/li>\n
  • Best SDGs Content Campaign on YouTube: SMAK St. Louis 1 Surabaya<\/li>\n
  • Best SDGs Content Campaign on Instagram: SMAN 1 Krian<\/li>\n
  • Best School Promotion Content Campaign on TikTok: SMA Al-Izzah International Islamic Boarding School<\/li>\n
  • Best School Promotion Content Campaign on YouTube: SMAK St. Louis 1 Surabaya<\/li>\n
  • Best School Promotion Content Campaign on Instagram: SMAK Kolese St. Yusup Malang<\/li>\n
  • Top Media Exposure: SMAN 2 Mojokerto<\/li>\n<\/ul>\n

    Setiap kampanye yang dinilai tidak hanya harus menarik secara visual, tetapi juga memiliki relevansi sosial dan nilai edukatif, terutama terkait dukungan terhadap Sustainable Development Goals (SDGs) serta strategi promosi sekolah yang membangun kepercayaan publik.<\/p>\n

    Para pemenang dari tiap kategori menerima penghargaan dan uang pembinaan sebagai bentuk dorongan untuk terus mengembangkan program komunikasi digital sekolah di masa mendatang.<\/p>\n

    Kontribusi Nyata FIKOM UC untuk Dunia Pendidikan<\/strong><\/p>\n

    Sebagai fakultas yang fokus pada bidang Digital PR dan Komunikasi Strategis, FIKOM Universitas Ciputra menegaskan komitmennya untuk terus berperan aktif dalam membangun ekosistem komunikasi pendidikan yang adaptif dan profesional.<\/p>\n

    \u201cKami ingin membantu sekolah-sekolah mitra memahami bagaimana membangun reputasi di dunia digital secara berkelanjutan. Ajang ini bukan sekadar lomba, tapi wadah pembelajaran dan kolaborasi,\u201d tambah Dr. Cosmas Gatot Haryono.<\/p>\n

    Melalui penyelenggaraan Ciputra PR Award 2025, FIKOM UC berharap akan lahir lebih banyak praktisi PR sekolah yang komunikatif, kreatif, dan visioner dalam merespons dinamika komunikasi publik di era digital.***<\/p>\n","protected":false},"excerpt":{"rendered":"

    Sumber:https:\/\/jatim.pikiran-rakyat.com\/pendidikan\/pr-3749776465\/ciputra-pr-award-2025-pr-sekolah-ditantang-adaptif-di-era-digital Ciputra PR Award 2025: PR Sekolah Ditantang Adaptif di Era Digital 7 November 2025 PR JATIM\u00a0\u2013 Menjawab dinamika dunia komunikasi pendidikan di era digital, Fakultas Ilmu Komunikasi dan Bisnis Media (FIKOM) Universitas Ciputra Surabaya menggelar Ciputra PR Award 2025, sebuah ajang penghargaan yang ditujukan bagi para praktisi Public Relations (PR) sekolah di Jawa Timur….<\/p>\n","protected":false},"author":65,"featured_media":80695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4921],"tags":[],"class_list":["post-80692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-november-2025"],"yoast_head":"\nCiputra PR Award 2025: PR Sekolah Ditantang Adaptif di Era Digital. jatim.pikiran-rakyat.com. 7 November 2025 - 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