{"id":80941,"date":"2025-11-26T21:06:46","date_gmt":"2025-11-26T14:06:46","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=80941"},"modified":"2025-11-26T21:06:46","modified_gmt":"2025-11-26T14:06:46","slug":"jatuh-bangun-timothy-jason-lianto-buka-usaha-gagal-berkali-kali-bisa-bangkit-berkat-mete-jawapos-25-november-2025-hal-13","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/jatuh-bangun-timothy-jason-lianto-buka-usaha-gagal-berkali-kali-bisa-bangkit-berkat-mete-jawapos-25-november-2025-hal-13\/","title":{"rendered":"Jatuh Bangun Timothy Jason Lianto Buka Usaha. Gagal Berkali-kali, Bisa Bangkit berkat Mete. Jawapos. 25 November 2025. Hal.13"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Jatuh Bangun Timothy Jason Lianto Buka Usaha. Gagal Berkali-kali, Bisa Bangkit berkat Mete<\/h2>\n

25 November 2025<\/p>\n

Timothy Jason Lianto banyak gagal dalam membuka usaha rintisan. Tapi, justru itu yang membuatnya berkali-kali bangkit. Dia akhirnya menekuni bisnis kacang mete yang dirintis sejak semester lima saat kuliah di Universitas Ciputra. Produknya kini tersebar di seluruh Indonesia hingga diekspor Wahyu Zanuar Bustomi, Surabaya.<\/span><\/p><\/blockquote>\n

SETIAP kali masuk toilet gedung Universitas Ciputra, mata Timothy Jason Lianto selalu tertuju pada satu kalimat di dinding, “The big gest risk is not taking any risk”. Kalimat itulah yang membuatnya dia selalu termotivasi untuk berani mengambil kesempatan.<\/p>\n

Sejak awal semester, dia mencoba apa saja. Dia pernah jualan siomay dan gagal saat awal kuliah. Buka usaha kaus, juga kandas. Dia mencoba bikin baju oversize, namun kemampuan desain minim.<\/p>\n

akhirnya usahanya berhenti di tengah jalan. Timothy mencoba lagi bisnis pising, bahkan sempat punya tukang. Tapi kandas datang. “Pasti saya merasa kan titik down<\/i> tapi dosen, orang terdekat mengatakan saya,” kata ungkap Timothy.<\/p>\n

Pada 2021 dia memulai bisnis smart home selama tiga tahun. Proyek selesai, tapi partner kabur. Dana Rp 200 juta raib. “Aku bodoh banget ya kok bisa ketipu,” katanya.<\/p>\n

Dilihatnya Timothy bingung, ibunya melihat Indonesia sebagai produsen kacang mete nomor enam di dunia. Harga nya kompetitif, kualitasnya bagus, tapi belum ada brand yang identik untuk buah tangan bagi turis. Seperti travelling di Singapura atau popcorn Yurika di Malaysia.<\/p>\n

Dia pun memutuskan gagasan kacang mete oven yang diolah secara sehat, dikemas rapi, dan diberi varian rasa supaya digemari generasi muda. Di bulan pertama, dia hanya mampu memproduksi puluhan kilo. Sebagian besar habis untuk trial, gagal, gosong, atau kurang crunchy. “Mengolah mete sekalipun matinya mental setelah kerugian ratusan juta,” jelas pria kelahiran Surabaya itu.<\/p>\n

Setelah berkali-kali percobaan, rasa kacang mete Renjana Cashew semakin stabil. Berbagai varian rasa mulai diminati. Pesanan ber sumber kuat teman, koneksi kampus, hingga pelanggan baru yang mengenal lewat media sosial. Tahun pertama bisnisnya naik drastis. Dalam enam minggu omzetnya tembus Rp 1 miliar.<\/p>\n

Dia pun mulai mengekspor produk itu ke Hongkong dan Singapura. Ada rasa bangga melihat produk lokal itu menyeberangi batas negara. Omzet per produk sebesar ratusan juta rupiah per bulan. Produk mete kini tersebar di lebih dari 40 lokasi. “Mulai restoran, retail kecil, salon, bengkel, hingga tempat pede,” jelas dia.<\/p>\n

Timothy menuturkan bahwasedia berbagi kepada sesama. Dia sangat bersyukur kontribusi dia memberikan materi kuliah dan berbagai pengalaman bisnisnya untuk mahasiswa UC. Dia pun melanjutkan kuliah hingga S-3 di UC sekaligus memperdalam ilmu bisnis dan memperluas jaringan.<\/p>\n

Diapun menyadari kegagalan, kesabaran, dan ketidakberhentian. Semuanya justru seperti latihan menguatkan mental. Karena hanya setelah jatuh berulang kali, dia mengerti makna kalimat di dinding toilet gedung UC. Yakni, risiko terbesar justru karena tidak mengambil risiko sama sekali. (*\/Jun)<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Jatuh Bangun Timothy Jason Lianto Buka Usaha. Gagal Berkali-kali, Bisa Bangkit berkat Mete 25 November 2025 Timothy Jason Lianto banyak gagal dalam membuka usaha rintisan. Tapi, justru itu yang membuatnya berkali-kali bangkit. Dia akhirnya menekuni bisnis kacang mete yang dirintis sejak semester lima saat kuliah di Universitas Ciputra. Produknya kini tersebar di seluruh Indonesia hingga…<\/p>\n","protected":false},"author":65,"featured_media":80942,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4921],"tags":[],"class_list":["post-80941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-november-2025"],"yoast_head":"\nJatuh Bangun Timothy Jason Lianto Buka Usaha. Gagal Berkali-kali, Bisa Bangkit berkat Mete. Jawapos. 25 November 2025. 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