{"id":86053,"date":"2026-07-13T13:27:11","date_gmt":"2026-07-13T06:27:11","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=86053"},"modified":"2026-07-16T07:44:24","modified_gmt":"2026-07-16T00:44:24","slug":"dr-edra-brahmantya-developing-a-dental-clinic-and-family-business-in-surabaya-through-her-doctoral-studies-surabaya-tribunnews-com-22-june-2026","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/dr-edra-brahmantya-developing-a-dental-clinic-and-family-business-in-surabaya-through-her-doctoral-studies-surabaya-tribunnews-com-22-june-2026\/","title":{"rendered":"Dr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies. surabaya.tribunnews.com. 22 June, 2026"},"content":{"rendered":"

\"\"<\/a>Source:\u00a0https:\/\/surabaya.tribunnews.com\/surabaya-metro\/1942589\/sosok-drg-edra-brahmantya-kembangkan-klinik-dan-bisnis-keluarga-di-surabaya-melalui-studi-s3#goog_rewarded<\/a><\/p>\n

Dr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies<\/a><\/h1>\n

22 June, 2026<\/p>\n

SURYA.co.id, SURABAYA \u2013 Amid his busy schedule as a dentist, Dr. Edra Brahmantya Susilo, M.M., Sp.KG, juggles a dual role as an entrepreneur developing clinics and the family business.<\/p><\/blockquote>\n

He also pursued his studies through the doctoral level at Ciputra University in Surabaya, East Java, focusing on family business\u2014a field he says has significantly transformed his way of thinking and managing his ventures.<\/p>\n

\u201cFor me personally, the most noticeable change from my master\u2019s to my doctoral studies was in my way of thinking and analyzing business,\u201d the chair of the UC Alumni Association told SURYA.co.id on Monday (June 22, 2026).<\/p>\n

Building a Dental Clinic<\/h3>\n

His business journey did not happen overnight. Starting out as a dentist, Edra later became involved in the family\u2019s contracting business, which his parents had founded.<\/p>\n

Drawing on that experience, he went on to develop his own business by establishing a dental clinic that began operations in 2018 and has continued to grow, now operating several branches in Surabaya and the surrounding area.<\/p>\n

\u201cAt first, I was just a dentist, then I got involved in the family business. Then, in 2018, I started building a dental clinic, and it has grown to where it is today,\u201d he said.<\/p>\n

He admitted that his decision to pursue a master\u2019s and doctoral degree at Ciputra University was driven not only by personal desire but also by his parents\u2019 influence.<\/p>\n

\u201cIt was my parents who encouraged me to pursue my doctorate. But once I got into it, I realized there were many benefits,\u201d he said.<\/p>\n

However, as time went on, he came to appreciate even broader benefits, particularly in terms of his mindset and business analysis skills.<\/p>\n

More Than Just Learning Theory
\nAccording to him, learning at UC isn\u2019t just theoretical\u2014it\u2019s also closely tied to practice because the academic environment is dominated by business professionals.<\/p>\n

\u201cAt UC, it\u2019s not just about learning theory, but also engaging in discussions with classmates, most of whom already have business experience,\u201d he added.<\/p>\n

Edra earned his master\u2019s degree at Ciputra University from 2013 to 2015, then continued his doctoral studies at the same institution, focusing on a topic still related to family business.<\/p>\n

Throughout his studies, he also emphasized the importance of hands-on experience in the business world, especially when he had to juggle his time between classes, his dental practice, managing the clinic, and his involvement in the family business.<\/p>\n

\u201cEverything was done step by step; I couldn\u2019t do it all at once. As we went along, we learned to manage our time,\u201d he said.<\/p>\n

Doctoral Research<\/h3>\n

In her doctoral research, Edra examined the transformation of tacit knowledge in family businesses, particularly the succession process from the first generation to the next.<\/p>\n

She highlighted the fact that many family businesses face significant challenges during the generational transition, with a fairly high failure rate.<\/p>\n

\u201cMuch of the knowledge passed down from parents is unwritten\u2014it\u2019s based solely on experience. That\u2019s what I\u2019m trying to bring to light so it can be transformed,\u201d she explained.<\/p>\n

In addition to her academic activities, Edra is also active in the Ciputra University Alumni Association as its President. She believes the alumni community plays a vital role in expanding networks and opening up opportunities for business collaboration.<\/p>\n

\u201cRelationships on campus don\u2019t just end in the classroom; they can develop into business networks\u2014and even patient networks,\u201d he said.<\/p>\n

He believes that the experience of studying at Ciputra University offers more than just an academic degree; it also provides an ecosystem that supports the sustainable development of entrepreneurship.<\/p>\n

UC\u2019s Family Business Ecosystem<\/h3>\n

Erlita Dwi Tantri, Public Relations Officer at Ciputra University, noted that UC has a family business ecosystem that involves not only students but also their parents.<\/p>\n

\u201cHere at UC, we have a strong family business ecosystem. It\u2019s not just the students who are involved\u2014parents are also connected within the community, fostering a transfer of experience across generations,\u201d said Erlita.<\/p>\n

He added that in some activities, parents are also directly involved in sharing their experiences in building a business, thereby creating a bridge between the founding generation and the next generation of business leaders.<\/p>\n

\u201cOften, both parents and children are involved in this community. This fosters dialogue and mutual understanding in the development of the family business,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

Source:\u00a0https:\/\/surabaya.tribunnews.com\/surabaya-metro\/1942589\/sosok-drg-edra-brahmantya-kembangkan-klinik-dan-bisnis-keluarga-di-surabaya-melalui-studi-s3#goog_rewarded Dr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies 22 June, 2026 SURYA.co.id, SURABAYA \u2013 Amid his busy schedule as a dentist, Dr. Edra Brahmantya Susilo, M.M., Sp.KG, juggles a dual role as an entrepreneur developing clinics and the family business. He also pursued his studies through…<\/p>\n","protected":false},"author":61,"featured_media":86043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5030,5028],"tags":[],"class_list":["post-86053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-en","category-uc-news-english"],"yoast_head":"\nDr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies. surabaya.tribunnews.com. 22 June, 2026 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/en\/dr-edra-brahmantya-developing-a-dental-clinic-and-family-business-in-surabaya-through-her-doctoral-studies-surabaya-tribunnews-com-22-june-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies. surabaya.tribunnews.com. 22 June, 2026 - Library\" \/>\n<meta property=\"og:description\" content=\"Source:\u00a0https:\/\/surabaya.tribunnews.com\/surabaya-metro\/1942589\/sosok-drg-edra-brahmantya-kembangkan-klinik-dan-bisnis-keluarga-di-surabaya-melalui-studi-s3#goog_rewarded Dr. Edra Brahmantya: Developing a Dental Clinic and Family Business in Surabaya Through Her Doctoral Studies 22 June, 2026 SURYA.co.id, SURABAYA \u2013 Amid his busy schedule as a dentist, Dr. Edra Brahmantya Susilo, M.M., Sp.KG, juggles a dual role as an entrepreneur developing clinics and the family business. 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