{"id":894,"date":"2015-07-10T15:00:38","date_gmt":"2015-07-10T08:00:38","guid":{"rendered":"http:\/\/library.uc.ac.id\/?p=894"},"modified":"2025-05-01T12:37:27","modified_gmt":"2025-05-01T05:37:27","slug":"36-tahun-rp-45-triliun","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/en\/36-tahun-rp-45-triliun\/","title":{"rendered":"Marcellus Chandra 36 Tahun RP 4,5 Triliun"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/dieng.blob.core.windows.net\/library\/2015\/07\/36-TAHUN-RP-45-TRILIUN.housing-estate-eds-129.-XI.Mei_.2015.pg-66.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-896\" src=\"https:\/\/dieng.blob.core.windows.net\/library\/2015\/07\/36-TAHUN-RP-45-TRILIUN.housing-estate-eds-129.-XI.Mei_.2015.pg-66.jpg\" alt=\"36-TAHUN-RP-4,5-TRILIUN.housing-estate-eds-129.-XI.Mei.2015.pg-66\" width=\"933\" height=\"1282\" \/><\/a><\/p>\n<p>Marcellus Chandra, CEO PT Prioritas Land Indonesia (PLI), mengawali bisnis property di Uluwatu, Bali, bersama rekan sekolahnya, Victor Irawan, yang kini menjadi komisaris PLI. Di Pulau Dewata itu mereka mengembangkan 10 unit villa yang dijual secara presale. \u201cSaat saya pasarkan tanahnya masih semak belukar,\u201d kenangnya. Karena itu banyak calon konsumen yang datang ke lokasi mengurungkan niat membelinya. Tapi, ia tidak patah semangat. Berbagai terobosan dilakukan. Akhirnya\u00a0 10 unit villa itu bisa sold out dalam enam bulan. \u201cDulu saya jual Rp 3 miliaran per unit, sekarang ditawar Rp 7 miliar nggak ada yang mau lepas,\u201d ujarnya.<\/p>\n<p>Sukses mengembangkan villa, Marcellus makin optimis dan kepincut membangun apartemen. Proyek pertamanya di lokasi favorit investor, Gading Serpong, Tangerang-Banten. Di atas lahan seluas 7.500 m2 ia membangun dua menara apartemen Majestic Point (839 unit). Sebagian lahannya dibeli putus, sebagian lagi menggunakan skim kerjasama. Untuk membangunnya? Selain dana internal perusahaan, ia menjual unit apartemen itu secara block sale kepada para investor. \u201cDengan lokasi yang strategis, harga khusus, dan deain bagus, banyak investor yang tertarik,\u201d ungkapnya. Satu investor bisa membeli 1-3 lantai. Pembeli perorangan pun banyak. Mereka membeli secara tunai bertahap.<\/p>\n<p>Penjualan Majestic Point lancer PLI mengembangkan proyek kedua, K2 Park juga di Gading Serpong. Skalanya empat kali lebih besar. Di atas lahan tiga hektar itu akan dibangun pusat belanja, empat menara apartemen (2.500 unit), satu menara hotel, dan satu menara pusat pendidikan. Skim pendanaannya mirip dengan Majestic Point. \u201cHanya pelaksanaan pembangunannyalebih rumit, karena ini proyek mixed use,\u201d kata pria kelahiran Surabaya 36 tahun lalu ini.<\/p>\n<p>Proyek ketiganya Indigo apartment berlokasi di Jl Narogong (Jl Siliwangi), kota Bekasi, Jawa Barat, sekitar satu kilometer dari pintu tol Bekasi Barat. Di lahan seluas 1,5 ha itu PLI mengembangkan tiga menara apartemen, satu menara hotel bintang empat, dan satu hotel bajet. Lulusan Civil Engineering dan Computer Science dari University of New South Wales, Sydney, Australia, ini menyebutkan, ketiga proyek dipasarkan dengan system block sale, tunai keras, dan tunai bertahap. \u201cKami tidak menggunakan pinjaman bank,\u201d katanya. Jika semua proyek selesai dikerjakan, ia memperkirakan kapitalisasi pasarnya mencapai Rp4,5 triliun. Wow! Mudah-mudahan berjalan lancer.<\/p>\n<p>Sumber : Housingstate &#8211; Sosok , Mei 2015<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marcellus Chandra, CEO PT Prioritas Land Indonesia (PLI), mengawali bisnis property di Uluwatu, Bali, bersama rekan sekolahnya, Victor Irawan, yang kini menjadi komisaris PLI. Di Pulau Dewata itu mereka mengembangkan 10 unit villa yang dijual secara presale. \u201cSaat saya pasarkan tanahnya masih semak belukar,\u201d kenangnya. Karena itu banyak calon konsumen yang datang ke lokasi mengurungkan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcellus Chandra 36 Tahun RP 4,5 Triliun - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/36-tahun-rp-45-triliun\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcellus Chandra 36 Tahun RP 4,5 Triliun - Library\" \/>\n<meta property=\"og:description\" content=\"Marcellus Chandra, CEO PT Prioritas Land Indonesia (PLI), mengawali bisnis property di Uluwatu, Bali, bersama rekan sekolahnya, Victor Irawan, yang kini menjadi komisaris PLI. 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