{"id":1830,"date":"2016-05-26T16:29:13","date_gmt":"2016-05-26T09:29:13","guid":{"rendered":"http:\/\/library.uc.ac.id\/?p=1830"},"modified":"2016-05-26T16:29:13","modified_gmt":"2016-05-26T09:29:13","slug":"italk-when-marketing-fails","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/italk-when-marketing-fails\/","title":{"rendered":"iTalk: \u201cWHEN MARKETING FAILS\u201d"},"content":{"rendered":"

i\u2019Talk (Innovation Talk) kembali hadir.\u00a0Tepatnya pada Kamis, 26 Mei\u00a02016 lalu, diusung \u201cWhen Marketing Fails\u201d sebagai topik dan sebagai narasumber, yaitu Ibu Maria Satya Rani\u00a0(MCM\u00a0Lecturers). Di sini Bu Rani memberikan solusi-solusi yang mungkin dapat meningkatkan pemasaran, lebih memahami arti pemasaran dalam berwirausaha, dan untuk mengetahui kendala-kendala yang ada dalam pemasaran.\u00a0<\/strong><\/em>Tidak seperti biasanya, acara kali ini dimulai pkl. 08.00 wib, dikarenakan disesuaikan dengan jam mata kuliah yang diasuh Bu Rani. Sebanyak sekitar 30 mahasiswa hadir di acara ini dan di acara ini peserta belajar mengenai\u00a0Pemasaran merupakan jantung dari suatu bisnis. Kesalahan atau kehancuran dalam pemasaran itu tidak masalah, asal tidak lupa untuk bangkit kembali (Ir. Ciputra).<\/p>\n

Marketing bisa dituangkan dalam bentuk :<\/p>\n

    \n
  1. Majalah<\/li>\n
  2. Banner<\/li>\n
  3. Online \u2013 digital<\/li>\n
  4. Dll<\/li>\n<\/ol>\n

    Dalam marketing produk harus jelas dan tidak boleh ambigu dalam penerapannya di masyarakat. Untuk memasarkan suatu produk atau iklan perlu diingat grammar<\/em>, lokasi, pastikan kejelasan gambar dan content<\/em>, \u00a0\u00a0penempatan iklan pun juga harus berempati dan tidak boleh rasis.<\/p>\n

    Pemasaran gagal bisa meningkatan repretasi buruk atau justru perbaikan dalam pemasaran produk itu sendiri. Pada dasarnya jaman sekarang lebih tertarik ke dalam bentuk visual. Contoh awalnya \u201cmeme\u201d hanya lelucon tapi semakin banyak yang tahu justru hal tersebut dijadikan sarana mudah menjadi terkenal.<\/p>\n

    Sekitar pkl. 09.00 wib acara selesai dan ditutup oleh penampilan dari UKM Band Resonance.<\/p>\n

    \"1<\/a><\/p>\n

    \"2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    i\u2019Talk (Innovation Talk) kembali hadir.\u00a0Tepatnya pada Kamis, 26 Mei\u00a02016 lalu, diusung \u201cWhen Marketing Fails\u201d sebagai topik dan sebagai narasumber, yaitu Ibu Maria Satya Rani\u00a0(MCM\u00a0Lecturers). Di sini Bu Rani memberikan solusi-solusi yang mungkin dapat meningkatkan pemasaran, lebih memahami arti pemasaran dalam berwirausaha, dan untuk mengetahui kendala-kendala yang ada dalam pemasaran.\u00a0Tidak seperti biasanya, acara kali ini dimulai…<\/p>\n","protected":false},"author":1,"featured_media":1833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[253,274,273,275],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-entrepreneur","tag-fails-marketing","tag-marketing","tag-success"],"yoast_head":"\niTalk: \u201cWHEN MARKETING FAILS\u201d - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/italk-when-marketing-fails\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iTalk: \u201cWHEN MARKETING FAILS\u201d - Library\" \/>\n<meta property=\"og:description\" content=\"i\u2019Talk (Innovation Talk) kembali hadir.\u00a0Tepatnya pada Kamis, 26 Mei\u00a02016 lalu, diusung \u201cWhen Marketing Fails\u201d sebagai topik dan sebagai narasumber, yaitu Ibu Maria Satya Rani\u00a0(MCM\u00a0Lecturers). Di sini Bu Rani memberikan solusi-solusi yang mungkin dapat meningkatkan pemasaran, lebih memahami arti pemasaran dalam berwirausaha, dan untuk mengetahui kendala-kendala yang ada dalam pemasaran.\u00a0Tidak seperti biasanya, acara kali ini dimulai...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/library\/italk-when-marketing-fails\/\" \/>\n<meta property=\"og:site_name\" content=\"Library\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-26T09:29:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ciputra.ac.id\/library\/wp-content\/uploads\/2016\/05\/iTalk-Poster-for-Mei.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4961\" \/>\n\t<meta property=\"og:image:height\" content=\"7016\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_library\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_library\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/\"},\"author\":{\"name\":\"admin_library\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/#\\\/schema\\\/person\\\/4cffc04a138a391647832a76dc126824\"},\"headline\":\"iTalk: \u201cWHEN MARKETING FAILS\u201d\",\"datePublished\":\"2016-05-26T09:29:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/\"},\"wordCount\":214,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/iTalk-Poster-for-Mei.jpg\",\"keywords\":[\"entrepreneur\",\"fails marketing\",\"marketing\",\"success\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/italk-when-marketing-fails\\\/\",\"name\":\"iTalk: \u201cWHEN MARKETING FAILS\u201d - 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