{"id":36300,"date":"2022-03-14T16:32:59","date_gmt":"2022-03-14T09:32:59","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=36300"},"modified":"2022-11-18T10:45:53","modified_gmt":"2022-11-18T03:45:53","slug":"bali-is-a-brand-creating-value-for-tourism-goods-and-services-www-thejakartapost-com-6-desember-2021-dewa-g-s-htb","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/bali-is-a-brand-creating-value-for-tourism-goods-and-services-www-thejakartapost-com-6-desember-2021-dewa-g-s-htb\/","title":{"rendered":"Bali is a Brand Creating Value for Tourism Goods and Services. www.thejakartapost.com. 6 Desember 2021. Dewa G.S. HTB"},"content":{"rendered":"

https:\/\/www.thejakartapost.com\/opinion\/2021\/12\/06\/bali-is-a-brand-creating-value-for-tourism-goods-and-services.html<\/a><\/p>\n

\"\"<\/a><\/p>\n

Dewa Gde Satrya (The Jakarta Post) Jakarta<\/p><\/blockquote>\n

Mon, December 6, 2021<\/p>\n

There has not been a single direct international flight to Bali since its reopening to foreign tourists on Oct. 14.\u00a0Tourism and Creative Economy Minister Sandiaga Uno cited several reasons as to why foreign tourists still hesitated to visit Indonesia.\u00a0Among them were unattractive quarantine locations and direct flights opening to the countries of origin of foreign tourists while they did not live there but in other countries for work. Bali meanwhile, is being prepared to welcome the Group of 20 (G20) Summit in October 2022, and vigorous health protocol measures are being enforced to prevent COVID-19 infection.<\/p>\n

Mark Hobart, professor at the University of London, stated in 2015 that\u00a0\u201cBali is a brand\u201d,\u00a0which allowed it to sell anything.\u00a0In this context, Bali has a brand advantage in Indonesia to attract foreign tourists, but it must still adapt to the current situation.<\/p>\n

And a brand is a way of getting more money for an item than it is really worth.\u00a0Through brands, consumers can immediately know the quality of products and the expected features and services that can be obtained.\u00a0With a well-developed brand,\u00a0market share\u00a0will follow.<\/p>\n

Bali, as an Indonesian storefront, is a charismatic brand that ignites attention, interest and passion. It helped make the decision of world leaders to come to Bali. President Joko \u201cJokowi\u201d Widodo\u2019s invitation as host of the G20 Summit in 2022 to world leaders at the 2021 Summit in Rome recently, reminded the world community that Indonesia is safe and able to welcome foreign tourists in the midst of the pandemic.<\/p>\n

Moreover, the G20 presidency in the hands of President Jokowi is strategic for the recovery of Indonesian tourism as a whole.<\/p>\n

Making Bali a\u00a0value for money\u00a0destination\u00a0for foreign tourists from various countries, such as its\u00a0positioning\u00a0before the pandemic, will not be easy.\u00a0The image of Bali, and Indonesia in general, as a tourism destination that is safe and thorough in managing COVID-19, as well as the availability, capacity and quality of tourism products, needs to find the right formula to deal with the changes in behavior and desires of global tourists as a result of the\u00a0pandemic.<\/p>\n

There has been a reorientation of long-distance travel routes to\u00a0medium and short-haul trips, a decrease in spending and length of stay, as well as the number of trips tourists\u00a0take abroad as they prefer to travel within their own country.<\/p>\n

\u201cWonderful\u00a0Indonesia\u201d, the\u00a0country’s branding for\u00a0Indonesian tourism, is now being tested in its ability to attract foreign tourists.\u00a0The tourism brand, which is characterized by such attributes as\u00a0wonderful people, wonderful culture, wonderful destinations\u00a0and\u00a0wonderful investments, must provide inspiration, motivation and leverage for foreign tourists to make Indonesia a top choice for travel during the pandemic.<\/p>\n

It is important that there are efforts in foreign diplomacy.\u00a0Strengthening the image, or brand value, of Indonesia, and in particular Bali and Riau Islands, in the eyes of foreign tourists is a wise choice to boost the confidence of foreign tourists to travel to Indonesia.\u00a0The trust and loyalty of customers in Indonesia as a\u00a0tourism destination brand is\u00a0needed to tap the global tourist market during the pandemic.<\/p>\n

Tourism as a commodity does not only depend on the smoothness and success of the business modes of the tourism actors themselves. In the midst of\u00a0the global tourist market\u00a0opportunity, the producer-consumer relationship in the tourism industry, which in the current situation requires active participation from the state, will determine\u00a0Indonesia’s\u00a0brand\u00a0as a global tourist destination.<\/p>\n

Quality tourism in Indonesia, for example, can be piloted in Bali.\u00a0Bali\u2019s Deputy Governor Tjokorda Oka Artha Ardhana, said recently he welcomed the reopening of Bali for foreign tourists, but for the time being\u00a0did not want backpackers. This statement was in line with Coordinating Maritime and Investment Minister Luhut Binsar Panjaitan, who wanted Bali to remain clean with the arrival of quality foreign tourists.<\/p>\n

The definition of quality foreign tourists can be clarified through two aspects, first, foreign tourists who come to spend big sums of money on various tourism-related goods and services. Second, in terms of\u00a0length of stay, quality tourists are not oriented toward \u200b\u200bspending the minimum amount of money to get the maximum benefit of the tour, buying a tour package with\u00a0a tight\u00a0itinerary and a short duration of time.<\/p>\n

Quality tourism requires quality inputs, processes and outputs. In terms of inputs, in looking at all parameters,\u00a0quality tourism leads to\u00a0the optimal absorption of local resources in the tourism chain, starting from raw materials,\u00a0suppliers\u00a0and local human resources, including investors who are oriented toward tourism ideals.<\/p>\n

For improving the quality of human life and the environment, and not merely pursuing short-term profits, the diplomacy currently being conducted by the Tourism and Creative Economy Ministry and related ministries and institutions can optimize the trust in Bali\u2019s tourism brand, and in the whole of Indonesia. \u00a0*** The writer is a lecturer in the Tourism Study Program of the School of Tourism, the University of Ciputra. These views are his own.<\/p>\n

***<\/p>\n

The writer is a lecturer in the Tourism Study Program of the School of Tourism, the University of Ciputra. These views are his own.<\/p>\n","protected":false},"excerpt":{"rendered":"

https:\/\/www.thejakartapost.com\/opinion\/2021\/12\/06\/bali-is-a-brand-creating-value-for-tourism-goods-and-services.html Dewa Gde Satrya (The Jakarta Post) Jakarta Mon, December 6, 2021 There has not been a single direct international flight to Bali since its reopening to foreign tourists on Oct. 14.\u00a0Tourism and Creative Economy Minister Sandiaga Uno cited several reasons as to why foreign tourists still hesitated to visit Indonesia.\u00a0Among them were unattractive quarantine…<\/p>\n","protected":false},"author":1,"featured_media":36308,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4166,4178],"tags":[],"class_list":["post-36300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2021","category-uc-news-desember-2021"],"yoast_head":"\nBali is a Brand Creating Value for Tourism Goods and Services. www.thejakartapost.com. 6 Desember 2021. 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HTB - Library\" \/>\n<meta property=\"og:description\" content=\"https:\/\/www.thejakartapost.com\/opinion\/2021\/12\/06\/bali-is-a-brand-creating-value-for-tourism-goods-and-services.html Dewa Gde Satrya (The Jakarta Post) Jakarta Mon, December 6, 2021 There has not been a single direct international flight to Bali since its reopening to foreign tourists on Oct. 14.\u00a0Tourism and Creative Economy Minister Sandiaga Uno cited several reasons as to why foreign tourists still hesitated to visit Indonesia.\u00a0Among them were unattractive quarantine...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/library\/bali-is-a-brand-creating-value-for-tourism-goods-and-services-www-thejakartapost-com-6-desember-2021-dewa-g-s-htb\/\" \/>\n<meta property=\"og:site_name\" content=\"Library\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-14T09:32:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-18T03:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.uc.ac.id\/library\/2022\/03\/dweed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"555\" \/>\n\t<meta property=\"og:image:height\" content=\"369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin_library\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin_library\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/bali-is-a-brand-creating-value-for-tourism-goods-and-services-www-thejakartapost-com-6-desember-2021-dewa-g-s-htb\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/bali-is-a-brand-creating-value-for-tourism-goods-and-services-www-thejakartapost-com-6-desember-2021-dewa-g-s-htb\\\/\"},\"author\":{\"name\":\"admin_library\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/#\\\/schema\\\/person\\\/4cffc04a138a391647832a76dc126824\"},\"headline\":\"Bali is a Brand Creating Value for Tourism Goods and Services. www.thejakartapost.com. 6 Desember 2021. 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