{"id":37762,"date":"2022-06-16T15:26:30","date_gmt":"2022-06-16T08:26:30","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=37762"},"modified":"2022-06-16T15:28:03","modified_gmt":"2022-06-16T08:28:03","slug":"uc-fambus-family-gathering-paparkan-strategi-bisnis-keluarga-harian-disway-id-12-juni-2022","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/uc-fambus-family-gathering-paparkan-strategi-bisnis-keluarga-harian-disway-id-12-juni-2022\/","title":{"rendered":"UC Fambus Family Gathering Paparkan Strategi Bisnis Keluarga. harian.disway.id. 12 Juni 2022"},"content":{"rendered":"

https:\/\/harian.disway.id\/read\/427892\/UC-Fambus-Family-Gathering-Paparkan-Strategi-Bisnis-Keluarga<\/a><\/p>\n

Reporter:\u00a0Guruh Dimas Nugraha<\/strong>|Editor:\u00a0Doan Widhiandono<\/strong>|12-06-2022<\/span><\/div>\n
\"\"<\/a><\/div>\n
\n
Ratusan keluarga pebisnis memadati Victory Ballroom, Hotel Ciputra World, Surabaya. Mereka tergabung dalam Family Business Community, Universitas Ciputra (UC) . Dalam rangka UC Fambus Family Gathering Gen 11. Acara tersebut banyak membahas tentang bisnis keluarga.\u00a0<\/strong><\/div>\n<\/blockquote>\n
\n

SABTU<\/strong><\/b>, 11 Juni 2022, pukul 17.00 WIB, ruang Victory Ballroom Hotel Ciputra World dipenuhi para pebisnis keluarga lintas generasi. Para pengusaha senior datang bersama istri dan anak-anaknya.<\/p>\n

Mereka semua tergabung dalam Family Business Community. Yakni komunitas pebisnis keluarga yang digagas oleh Universitas Ciputra. Anak-anak mereka seluruhnya adalah mahasiswa yang sedang menjalani studi di universitas tersebut.<\/p>\n

\u201cDi UC, anak-anak Anda tak sekadar kuliah, tapi diajarkan untuk menjadi seorang\u00a0entrepreneur<\/em>. Salah satunya,\u00a0enterpreneur<\/em>\u00a0yang meneruskan bisnis keluarga,\u201d ujar Rektor Universitas Ciputra Yohannes Somawihardja dalam sambutannya.<\/p>\n

Melanjutkan bisnis keluarga butuh strategi yang tepat dan rinci. Tak mudah menjalankan bisnis yang diturunkan. Terlebih, kondisi zaman sekarang berbeda dengan zaman ketika orang tua mereka menjalankan usahanya.<\/p>\n

Atas dasar itulah UC berinisiatif menggagas Family Business Community. Itulah wadah bagi seluruh elemen fakultas, termasuk orang tua mahasiswa yang memiliki usaha keluarga.<\/p>\n

Anak-anak yang meneruskan usaha keluarga membutuhkan pengetahuan lebih untuk memahami fenomena zaman. Butuh pengalaman pula. \u201cKami mengajarkan kiat-kiat itu di UC. Jadi pelajaran yang diterima tak sekadar teori saja, tapi juga pengalaman praktik di lapangan sebagai seorang\u00a0entrepreneur<\/em>,\u201d ungkapnya.<\/p>\n

Kegiatan yang diselenggarakan pada 11 Juni 2022 itu juga diisi oleh paparan dari dosen UC yang juga Direktur Family Business Center, Teddy Saputra. Tentang bagaimana orang tua mengajarkan anak-anaknya untuk menjadi seorang\u00a0entrepreneur<\/em>. \u201cSelama ini banyak\u00a0entrepreneur<\/em>\u00a0yang mewariskan ilmu bisnis kepada karyawannya. Mereka melihat, mempraktikkan, hingga bisa. Tapi lupa mengajarkan pada anak-anaknya,\u201d ungkap dosen mata kuliah Wawasan & Etika Bisnis itu.<\/p>\n

Menurutnya, pendidikan\u00a0entrepreneur<\/em>\u00a0yang diwariskan oleh orang tua pada anak-anak harus berbasis\u00a0experiential<\/em>\u00a0learning<\/em>, atau anak diajak berinteraksi dan belajar dari pengalaman. Orang tua harus memberi contoh bagaimana menjalankan usaha sembari tetap mendampingi anak-anaknya. Kemudian setelah merasa yakin, baru orang tua menguji sang anak untuk menjalankan usaha. Dengan melakukan pengawasan.<\/p>\n

Teknik tersebut membuat anak lebih mampu belajar ketimbang diajarkan untuk menghafal. \u201cSering kali budaya kita adalah budaya menghafal. Jarang berpraktik. Bahkan dalam bidang seni yang menuntut kreativitas, pelajaran yang diberikan juga hafalan. Mau bukti?\u201d tanyanya pada hadirin. Lantas ia menugaskan semua orang untuk menggambar pemandangan.<\/p>\n

Bisa ditebak hasilnya, sebagian besar gambar pemandangan berupa dua gunung dengan jalan di tengah, sawah di kanan-kiri, serta sebuah rumah. \u201cItu salah satu cermin hafalan dalam pelajaran seni,\u201d ujarnya. Kalimat itu tawa semua orang.<\/p>\n

<\/p>\n

Gambar pemandangan ini adalah salah satu peraga untuk menunjukkan tradisi hafalan dalam berkreasi.-Faizal Pamungkas-Harian Disway-<\/h6>\n

Dalam acara tersebut juga ada sesi diskusi antara orang tua pengusaha dan anaknya. Didampingi oleh dosen UC.<\/p>\n

Salah satunya adalah Aruwan Soenardi, owner PT Gading Murni, yang hadir bersama putranya, Evan Tirta Soenardi. \u201cPT Gading Murni adalah usaha keluarga yang didirikan sejak 1948. Jadi kelak akan dijalankan oleh Evan,\u201d ujar Aruwan.<\/p>\n

Dalam mendidik putranya sebagai penerus usaha, Aruwan menanamkan tiga hal. Yakni konsisten, tanggung jawab, dan kerja keras. \u201cMenjalankan usaha harus konsisten. Tak boleh goyah. Harus bertanggung jawab serta kerja keras. Segala sesuatu tak dapat diraih dengan instan,\u201d ungkap pengusaha 59 tahun itu.<\/p>\n

Evan juga menyadari bahwa era teknologi yang kini dihadapinya berbeda dari era ayahnya dulu. \u201cJadi kami sama-sama belajar. Lalu membuat komitmen bersama-sama untuk membesarkan dan merawat perusahaan,\u201d ujar pria 25 tahun itu.<\/p>\n

Bagi keduanya, era teknologi justru memudahkan dalam hal jangkauan pemasaran. \u201cPerusahaan kami dapat menjangkau wilayah-wilayah lain yang selama ini tak dapat dijangkau oleh\u00a0retail<\/em>\u00a0offline<\/em>. Tinggal menyesuaikan diri dengan strategi bisnis yang jitu,\u201d katanya.\u00a0(Guruh Dimas Nugraha)\u00a0<\/strong><\/b><\/p>\n

\n<\/div>\n","protected":false},"excerpt":{"rendered":"

https:\/\/harian.disway.id\/read\/427892\/UC-Fambus-Family-Gathering-Paparkan-Strategi-Bisnis-Keluarga Reporter:\u00a0Guruh Dimas Nugraha|Editor:\u00a0Doan Widhiandono|12-06-2022 Ratusan keluarga pebisnis memadati Victory Ballroom, Hotel Ciputra World, Surabaya. Mereka tergabung dalam Family Business Community, Universitas Ciputra (UC) . Dalam rangka UC Fambus Family Gathering Gen 11. Acara tersebut banyak membahas tentang bisnis keluarga.\u00a0 SABTU, 11 Juni 2022, pukul 17.00 WIB, ruang Victory Ballroom Hotel Ciputra World dipenuhi para…<\/p>\n","protected":false},"author":1,"featured_media":37764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4401,4407],"tags":[],"class_list":["post-37762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2022","category-uc-news-juni-2022"],"yoast_head":"\nUC Fambus Family Gathering Paparkan Strategi Bisnis Keluarga. harian.disway.id. 12 Juni 2022 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/uc-fambus-family-gathering-paparkan-strategi-bisnis-keluarga-harian-disway-id-12-juni-2022\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UC Fambus Family Gathering Paparkan Strategi Bisnis Keluarga. harian.disway.id. 12 Juni 2022 - Library\" \/>\n<meta property=\"og:description\" content=\"https:\/\/harian.disway.id\/read\/427892\/UC-Fambus-Family-Gathering-Paparkan-Strategi-Bisnis-Keluarga Reporter:\u00a0Guruh Dimas Nugraha|Editor:\u00a0Doan Widhiandono|12-06-2022 Ratusan keluarga pebisnis memadati Victory Ballroom, Hotel Ciputra World, Surabaya. 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Mereka tergabung dalam Family Business Community, Universitas Ciputra (UC) . Dalam rangka UC Fambus Family Gathering Gen 11. 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