{"id":46212,"date":"2024-01-03T09:51:03","date_gmt":"2024-01-03T02:51:03","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=46212"},"modified":"2024-01-03T09:51:10","modified_gmt":"2024-01-03T02:51:10","slug":"lestarikan-srimulat-vcd-universitas-ciputra-gagas-lomba-strategi-marketing-beritajatim-com-13-november-2023-vcd","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/lestarikan-srimulat-vcd-universitas-ciputra-gagas-lomba-strategi-marketing-beritajatim-com-13-november-2023-vcd\/","title":{"rendered":"Lestarikan Srimulat, VCD Universitas Ciputra Gagas Lomba Strategi Marketing. beritajatim.com. 13 November 2023. VCD"},"content":{"rendered":"<p><a ref=\"magnificPopup\" href=\"https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46213\" src=\"https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan.png\" alt=\"\" width=\"1412\" height=\"1537\" srcset=\"https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan.png 1412w, https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan-276x300.png 276w, https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan-946x1030.png 946w, https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan-768x836.png 768w, https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan-1378x1500.png 1378w, https:\/\/static.uc.ac.id\/library\/2024\/01\/lestarikan-648x705.png 648w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\" \/><\/a><\/p>\n<p>Sumber Berita:<a href=\"https:\/\/beritajatim.com\/pendidikan-kesehatan\/vcd-universitas-ciputra-gagas-lomba-strategi-marketing\/\">https:\/\/beritajatim.com\/pendidikan-kesehatan\/vcd-universitas-ciputra-gagas-lomba-strategi-marketing\/<\/a><\/p>\n<blockquote><p><strong>Surabaya (beritajatim.com)<\/strong>\u00a0\u2013 Program Studi Visual Communication Design (Prodi VCD) Universitas Ciputra (UC) Surabaya menggagas lomba strategi marketing bagi generasi Z dalam upaya pelestarian budaya.<\/p><\/blockquote>\n<p>\u201cKami mengajak mahasiswa VCD dan anak-anak SMA ikut serta dalam upaya pelestarian salah satu budaya yaitu srimulat,\u201d ujar Kaprodi VCD UC Surabaya Christian Anggrianto, ditulis Senin (13\/11\/2023).<\/p>\n<p>Menurutnya, menjadi tantangan tersendiri menemukan format yang pas untuk menarik gen z, dimana mereka cukup asing dengan budaya srimulat. Karena itu, pihaknya membuat lomba strategi marketing untuk srimulat.<\/p>\n<p>\u201cKami mengadakan lomba strategi marketing untuk srimulat dan juga pagelaran srimulat dengan menggandeng Museum Gubug Wayang sebagai pemegang lisensi srimulat dan Monster Group untuk pembuatan tokoh srimulat dalam bentuk AR,\u201d katanya.<\/p>\n<p>Christian berharap, lewat kegiatan ini generasi muda terutama gen z bisa melihat banyaknya ragam budaya Indonesia, dimana kebudayaan ini merupakan warisan yang menjadi tanggung jawab dalam pelestariannya.<\/p>\n<p>\u201cKami berharap dengan upaya ini srimulat bisa kembali terdengar gaungnya. Srimulat bisa mempertahankan relevansinya dengan mengambil tema-tema yang relate sesuai generasi penikmatnya,\u201d tuturnya.<\/p>\n<p>Sementara itu, perwakilan panitia acara Pramesti Saniscara mengatakan bahwa para peserta ditantang membuat strategi marketing untuk budaya srimulat. Otomatis, peserta akan mengeksplorasinya dengan versi zaman sekarang.<\/p>\n<p>\u201cKami bebaskan dalam memberikan interpretasi terhadap setiap karakter juga model humor khas srimulat. Untuk media promosinya kami bebaskan sehingga peserta bisa leluasa berkreasi. Ada yang membuat poster, ada yang melalui tiktok, instagram, film pendek,\u201d kata Pramesti.<\/p>\n<p>Pramesti menuturkan bahwa sangat jarang generasi muda yang peduli untuk melestarikan performance art seperti srimulat ini dengan branding strategy.<\/p>\n<p>\u201cMahasiswa dan dosen UC juga ikut pagelaran srimulat. Setelah eksplorasi srimulat, dilanjutkan dengan ikut dalam lakon srimulat akan jadi proses pembelajaran tersendiri bagi mahasiswa,\u201d terang Pramesti.<\/p>\n<p>Tak hanya lomba dan pagelaran, workshop dan pameran Tokoh Srimulat juga dihadirkan dalam kegiatan tersebut. Untuk diketahui, lomba sendiri mengundang peserta mulai dari jenjang SMA hingga mahasiswa.\u00a0<strong>[ipl\/beq]<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sumber Berita:https:\/\/beritajatim.com\/pendidikan-kesehatan\/vcd-universitas-ciputra-gagas-lomba-strategi-marketing\/ Surabaya (beritajatim.com)\u00a0\u2013 Program Studi Visual Communication Design (Prodi VCD) Universitas Ciputra (UC) Surabaya menggagas lomba strategi marketing bagi generasi Z dalam upaya pelestarian budaya. \u201cKami mengajak mahasiswa VCD dan anak-anak SMA ikut serta dalam upaya pelestarian salah satu budaya yaitu srimulat,\u201d ujar Kaprodi VCD UC Surabaya Christian Anggrianto, ditulis Senin (13\/11\/2023). Menurutnya, menjadi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":46214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4593],"tags":[],"class_list":["post-46212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-november-2023"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lestarikan Srimulat, VCD Universitas Ciputra Gagas Lomba Strategi Marketing. beritajatim.com. 13 November 2023. 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