{"id":76332,"date":"2025-08-20T11:58:03","date_gmt":"2025-08-20T04:58:03","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=76332"},"modified":"2026-01-15T13:27:36","modified_gmt":"2026-01-15T06:27:36","slug":"bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestle-meroket-167-dalam-30-hari-surabaya-pikiran-rakyat-com-11-agustus-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestle-meroket-167-dalam-30-hari-surabaya-pikiran-rakyat-com-11-agustus-2025\/","title":{"rendered":"Bongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari!. surabaya.pikiran-rakyat.com. 11 Agustus 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929564990\/bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestl%C3%A9-meroket-167-dalam-30-hari<\/a><\/p>\n

Bongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari!<\/a><\/h2>\n

11 Agustus 2025<\/p>\n

PR SURABAYA<\/strong>\u00a0<\/span>– Universitas Ciputra (UC) Surabaya kembali membuktikan komitmennya dalam menjembatani dunia akademik dengan industri.<\/p><\/blockquote>\n

Melalui Program Studi Doktor Manajemen dan Entrepreneurship (DME), UC memberikan pendampingan strategis berbasis riset yang berdampak nyata pada kinerja bisnis mitra.<\/p>\n

Salah satu kolaborasi terbaru melibatkan MSDN (Mitra Sukses Daya Nutrindo), distributor resmi produk Nestl\u00e9 untuk wilayah Surabaya utara, barat, dan selatan.<\/p>\n

Program pendampingan ini dipimpin langsung oleh Dr. David Sukardi Kodrat, Ketua Program Studi DME UC, dan diterima oleh Lala Setiany Wee, pemilik MSDN sekaligus mahasiswa program doktoral UC.<\/p>\n

Tidak sekadar konsultasi bisnis, pendampingan ini dilakukan dengan pendekatan riset terapan, memanfaatkan data lapangan untuk merumuskan solusi strategis yang relevan.<\/p>\n

Hasilnya luar biasa, dalam waktu hanya satu bulan sejak pembukaan kantor operasional baru pada 30 Juni 2025, MSDN berhasil mencapai target distribusi hingga 167%.<\/p>\n

<\/div>\n

\u201cKami ingin membuktikan bahwa peran perguruan tinggi bukan hanya di ruang kelas, tetapi juga terjun langsung memberi nilai tambah bagi dunia usaha,\u201d ujar David.<\/p>\n

Identifikasi Tantangan Distribusi<\/p>\n

Selama proses pendampingan, tim DME UC menemukan adanya ketimpangan distribusi antar kanal berdasarkan pemetaan 3.000 outlet:<\/p>\n

Wholesale \u2013 Ideal: 50% | Realisasi: 86%<\/p>\n

Modern Trade \u2013 Ideal: 30% | Realisasi: 5%<\/p>\n

Providence Retail \u2013 Ideal: 20% | Realisasi: 6,8%<\/p>\n

Specialty Channel \u2013 Realisasi: 1,2% (fokus pengembangan ke depan)<\/p>\n

Dengan diskusi strategis, pemetaan outlet, dan analisis Stock Keeping Unit (SKU), tim DME UC membantu MSDN menyusun roadmap untuk menyeimbangkan distribusi kanal dan memperluas penetrasi pasar.<\/p>\n

Inovasi Melalui Program MSL Package<\/p>\n

Salah satu strategi kunci adalah optimalisasi program MSL Package, sistem bundling SKU dalam format Paket BIG, A1, A2, B, C1, dan C2 sesuai profil outlet. Metode ini mendorong distribusi merata, termasuk untuk produk Nestl\u00e9 non-fast-moving.<\/p>\n

\u201cDistributor masa kini harus lebih dari sekadar saluran logistik. Mereka harus membangun hubungan strategis dengan outlet, memahami pola konsumsi, dan menyampaikan nilai produk hingga ke konsumen akhir,\u201d jelas David.<\/p>\n

Visi Pertumbuhan Jangka Panjang<\/p>\n

Kolaborasi ini menegaskan posisi DME UC sebagai program doktoral yang berorientasi solusi nyata. Lala Setiany Wee menambahkan, \u201cKami mengusung visi GOAL: Growth, Optimal, Adaptive, Learn Fast. Bersama DME UC, visi ini menjadi lebih konkret dan terukur.\u201d<\/p>\n

Ke depan, program ini akan berlanjut melalui:<\/p>\n

Asesmen berkala efektivitas distribusi<\/p>\n

Pengembangan kanal distribusi mikro<\/p>\n

Pelatihan internal tim MSDN<\/p>\n

Riset lanjutan berbasis data real-time<\/p>\n

Dengan sinergi antara riset akademik dan kebutuhan industri, Universitas Ciputra menunjukkan bahwa pendidikan tinggi mampu menjadi motor penggerak pertumbuhan bisnis yang berkelanjutan.***<\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929564990\/bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestl%C3%A9-meroket-167-dalam-30-hari Bongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari! 11 Agustus 2025 PR SURABAYA\u00a0– Universitas Ciputra (UC) Surabaya kembali membuktikan komitmennya dalam menjembatani dunia akademik dengan industri. Melalui Program Studi Doktor Manajemen dan Entrepreneurship (DME), UC memberikan pendampingan strategis berbasis riset yang berdampak nyata pada kinerja bisnis mitra….<\/p>\n","protected":false},"author":65,"featured_media":82103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4918],"tags":[],"class_list":["post-76332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-agustus-2025"],"yoast_head":"\nBongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari!. surabaya.pikiran-rakyat.com. 11 Agustus 2025 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestle-meroket-167-dalam-30-hari-surabaya-pikiran-rakyat-com-11-agustus-2025\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari!. surabaya.pikiran-rakyat.com. 11 Agustus 2025 - Library\" \/>\n<meta property=\"og:description\" content=\"Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929564990\/bongkar-strategi-riset-universitas-ciputra-yang-bikin-penjualan-distributor-nestl%C3%A9-meroket-167-dalam-30-hari Bongkar Strategi Riset Universitas Ciputra yang Bikin Penjualan Distributor Nestl\u00e9 Meroket 167% dalam 30 Hari! 11 Agustus 2025 PR SURABAYA\u00a0– Universitas Ciputra (UC) Surabaya kembali membuktikan komitmennya dalam menjembatani dunia akademik dengan industri. 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