{"id":77048,"date":"2025-09-11T07:58:31","date_gmt":"2025-09-11T00:58:31","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=77048"},"modified":"2025-10-17T10:59:43","modified_gmt":"2025-10-17T03:59:43","slug":"uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi-kilasjatim-com-8-september-2025-2","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi-kilasjatim-com-8-september-2025-2\/","title":{"rendered":"UC Gandeng KBS untuk Rebranding dan Revitalisasi. kilasjatim.com. 8 September 2025."},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber: https:\/\/kilasjatim.com\/uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi\/<\/a><\/p>\n

UC Gandeng KBS untuk Rebranding dan Revitalisasi<\/strong><\/a><\/h3>\n

8 September 2025<\/p>\n

KILASJATIM.COM, Surabaya\u00a0<\/span><\/strong>\u2013 Universitas Ciputra (UC) melalui School of Creative Industry (SCI) resmi bekerja sama dengan Kebun Binatang Surabaya (KBS) untuk proyek rebranding dan revitalisasi. Kolaborasi ini diharapkan mampu mengangkat ikon legendaris Kota Pahlawan menjadi kebun binatang modern yang ramah keluarga dan relevan dengan generasi muda.<\/p>\n

Koordinator program sekaligus dosen Arsitektur UC, Laurensia Maureen Nuradhi, mengatakan kerja sama ini melibatkan lintas disiplin dari lima fakultas dengan delapan proyek utama, mulai penataan kawasan, desain seragam, branding, hingga pelatihan bisnis dan digital marketing. \u201cYang dikebut pertama kali itu Gerbang Komodo. Rangka sudah ada, sekarang kami siapkan konsep desain bersama dosen, mahasiswa, dan tim KBS. Selanjutnya revitalisasi tampak depan, interior, sampai lighting di akuarium indoor,\u201d ujarnya seusai penandatanganan MoU di area feeding Jerapah KBS, Senin (8\/9\/2025).<\/p>\n

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Ia menjelaskan, Fakultas Industri Kreatif fokus pada arsitektur kawasan dan tenant. Mahasiswa fashion merancang seragam karyawan sesuai zona satwa, sementara Visual Communication Design menggarap branding, merchandise, dan strategi promosi. Fakultas Pariwisata memberi pelatihan tren event dan hospitality, sedangkan Fakultas Entrepreneurship dan Informatika memperkuat model bisnis, riset pasar, serta digital marketing. \u201cMahasiswa yang terlibat bisa 150\u2013300 orang dari berbagai kelas. MoU berlaku dua tahun dan dikerjakan bertahap,\u201d jelasnya.<\/p>\n

Direktur Operasional dan Umum KBS, Nurika Widyasanti, menyambut positif sinergi ini sebagai kolaborasi perdana dengan perguruan tinggi. Menurutnya, kerja sama dengan UC akan mempercepat transformasi KBS menjadi destinasi wisata modern sekaligus tetap menjaga fungsi konservasi. \u201cYang pasti kami happy sekali. Harapannya KBS makin cepat berkembang, tidak hanya sebagai lembaga konservasi, tetapi juga ramah keluarga dan mampu bersaing dengan kebun binatang lain,\u201d ungkapnya.<\/p>\n

Terkait pendanaan, Nurika menyebut masih dalam tahap koordinasi. Implementasi akan dilakukan bertahap sesuai prioritas pengembangan yang telah disepakati bersama.(tok)<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sumber: https:\/\/kilasjatim.com\/uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi\/ UC Gandeng KBS untuk Rebranding dan Revitalisasi 8 September 2025 KILASJATIM.COM, Surabaya\u00a0\u2013 Universitas Ciputra (UC) melalui School of Creative Industry (SCI) resmi bekerja sama dengan Kebun Binatang Surabaya (KBS) untuk proyek rebranding dan revitalisasi. Kolaborasi ini diharapkan mampu mengangkat ikon legendaris Kota Pahlawan menjadi kebun binatang modern yang ramah keluarga dan relevan dengan…<\/p>\n","protected":false},"author":1,"featured_media":77053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4919],"tags":[],"class_list":["post-77048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-september-2025"],"yoast_head":"\nUC Gandeng KBS untuk Rebranding dan Revitalisasi. kilasjatim.com. 8 September 2025. - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi-kilasjatim-com-8-september-2025-2\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UC Gandeng KBS untuk Rebranding dan Revitalisasi. kilasjatim.com. 8 September 2025. - Library\" \/>\n<meta property=\"og:description\" content=\"Sumber: https:\/\/kilasjatim.com\/uc-gandeng-kbs-untuk-rebranding-dan-revitalisasi\/ UC Gandeng KBS untuk Rebranding dan Revitalisasi 8 September 2025 KILASJATIM.COM, Surabaya\u00a0\u2013 Universitas Ciputra (UC) melalui School of Creative Industry (SCI) resmi bekerja sama dengan Kebun Binatang Surabaya (KBS) untuk proyek rebranding dan revitalisasi. 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