{"id":77691,"date":"2025-09-13T17:39:42","date_gmt":"2025-09-13T10:39:42","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=77691"},"modified":"2025-09-15T07:53:38","modified_gmt":"2025-09-15T00:53:38","slug":"uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\/","title":{"rendered":"UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting. surabaya.pikiran-rakyat.com. 3 September 2025"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929621643\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting?page=2<\/a><\/p>\n

UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting<\/a><\/h2>\n

3 September 2025<\/p>\n

PR SURABAYA<\/strong>\u00a0<\/span>\u2013 Universitas Ciputra Surabaya (UCS) lewat Program Studi Magister Manajemen (MM) lagi-lagi bikin gebrakan buat dunia usaha.<\/p><\/blockquote>\n

Bareng Universitas Ciputra Makassar (UCM), mereka ngadain Focus Group Discussion (FGD) yang jadi bagian dari riset BIMA, hasil kolaborasi keren yang didanai Penelitian Fundamental Dikti.<\/p>\n

Kenapa penting? Karena lebih dari 80% UMKM di Indonesia ternyata berbasis bisnis keluarga, tapi sayangnya cuma 13% yang sanggup bertahan sampai generasi ketiga (data Kemenkop UKM 2024).<\/p>\n

Salah satu biang keroknya? Kurang adaptif terhadap disrupsi teknologi.\u00a0<\/span><\/p>\n

\n

 <\/p>\n

Untuk itu, UCS mengundang 50 pelaku bisnis keluarga dari berbagai kota, mulai Semarang, Magelang, Tulungagung, hingga Makassar, mengikuti diskusi interaktif hybrid.<\/span><\/div>\n

 <\/p>\n<\/div>\n

Formatnya unik, 5\u201315 bisnis keluarga per sesi, agar obrolan lebih fokus dan aplikatif.<\/p>\n

Dr. Metta Padmalia, Kepala Program Studi Magister Manajemen UCS sekaligus ketua peneliti, menegaskan bahwa riset ini agar jangan hanya berhenti di jurnal.<\/p>\n

\u201cKami ingin hasil penelitian jadi solusi nyata, supaya bisnis keluarga bisa adaptif sama teknologi dan berkelanjutan lintas generasi,\u201d jelasnya.<\/p>\n

Kolaborasi ini juga melibatkan Dr. Andrea Gideon (UCS), Afrizal Firman (UCM), dan Maichal (UCM). Bareng-bareng, mereka mendorong lahirnya model mentoring digital yang bisa direplikasi di berbagai daerah.<\/p>\n

Dengan cara ini, UMKM keluarga nggak cuma dapat teori, tapi juga praktik langsung biar bisa go digital tanpa bingung.<\/p>\n

Harapannya, program ini jadi booster transformasi digital UMKM Indonesia yang kontribusinya sudah sangat besar, yakni 61% PDB nasional yang menyerap 117 juta tenaga kerja.***<\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929621643\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting?page=2 UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting 3 September 2025 PR SURABAYA\u00a0\u2013 Universitas Ciputra Surabaya (UCS) lewat Program Studi Magister Manajemen (MM) lagi-lagi bikin gebrakan buat dunia usaha. Bareng Universitas Ciputra Makassar (UCM), mereka ngadain Focus Group Discussion (FGD) yang jadi bagian dari riset BIMA, hasil kolaborasi…<\/p>\n","protected":false},"author":65,"featured_media":77700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4919],"tags":[],"class_list":["post-77691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-september-2025"],"yoast_head":"\nUC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting. surabaya.pikiran-rakyat.com. 3 September 2025 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting. surabaya.pikiran-rakyat.com. 3 September 2025 - Library\" \/>\n<meta property=\"og:description\" content=\"Sumber:https:\/\/surabaya.pikiran-rakyat.com\/ekbiz\/pr-3929621643\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting?page=2 UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting 3 September 2025 PR SURABAYA\u00a0\u2013 Universitas Ciputra Surabaya (UCS) lewat Program Studi Magister Manajemen (MM) lagi-lagi bikin gebrakan buat dunia usaha. Bareng Universitas Ciputra Makassar (UCM), mereka ngadain Focus Group Discussion (FGD) yang jadi bagian dari riset BIMA, hasil kolaborasi...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/library\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Library\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-13T10:39:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T00:53:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.uc.ac.id\/library\/2025\/09\/tjl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"697\" \/>\n\t<meta property=\"og:image:height\" content=\"436\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marlin Jesaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marlin Jesaya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/\"},\"author\":{\"name\":\"Marlin Jesaya\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/#\\\/schema\\\/person\\\/dd5dfbf042bf72ee79d1b17536bd184d\"},\"headline\":\"UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting. surabaya.pikiran-rakyat.com. 3 September 2025\",\"datePublished\":\"2025-09-13T10:39:42+00:00\",\"dateModified\":\"2025-09-15T00:53:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/\"},\"wordCount\":261,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/static.uc.ac.id\\\/library\\\/2025\\\/09\\\/tjl.jpg\",\"articleSection\":[\"UC News September 2025\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/library\\\/uc-surabaya-berikan-jurus-ke-umkm-keluarga-agar-usaha-lintas-generasi-makin-tahan-banting-surabaya-pikiran-rakyat-com-3-september-2025\\\/\",\"name\":\"UC Surabaya Berikan Jurus ke UMKM Keluarga Agar Usaha Lintas Generasi Makin Tahan Banting. surabaya.pikiran-rakyat.com. 3 September 2025 - 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