{"id":84949,"date":"2026-03-31T00:47:51","date_gmt":"2026-03-30T17:47:51","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=84949"},"modified":"2026-03-31T00:47:51","modified_gmt":"2026-03-30T17:47:51","slug":"isf-2026-bedah-strategi-jualan-di-era-digital-jpnn-com-17-maret-2026","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/isf-2026-bedah-strategi-jualan-di-era-digital-jpnn-com-17-maret-2026\/","title":{"rendered":"ISF 2026 Bedah Strategi Jualan di Era Digital. jpnn.com. 17 Maret 2026"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber : https:\/\/www.jpnn.com\/news\/isf-2026-bedah-strategi-jualan-di-era-digital<\/a><\/p>\n

ISF 2026 Bedah Strategi Jualan di Era Digital<\/a><\/h2>\n

17 Maret 2026<\/p>\n

jpnn.com, JAKARTA – Perubahan perilaku pembeli di era digital menuntut transformasi besar dalam strategi penjualan.<\/p><\/blockquote>\n

Pembeli saat ini dikenal jauh lebih kritis, memiliki akses informasi yang luas, serta sangat selektif sebelum mengambil keputusan.<\/p>\n

Menjawab tantangan tersebut, Indonesia’s Sales Festival atau ISF 2026 digelar di Integrity Hall, Universitas Ciputra Surabaya.<\/p>\n

Mengusung tema besar “How to Sell to the Modern Buyer”, festival ini menjadi wadah bagi para profesional untuk memahami cara memenangkan hati pembeli di tengah pasar yang penuh distraksi dan kompetisi ketat.<\/p>\n

“ISF dirancang sebagai ruang belajar yang memberikan insight aplikatif dengan mempertemukan teori akademis dan metodologi Sandler Training yang telah teruji,” kata Program Director Sand by LDC, Selly Fatmawati, Selasa (17\/3).<\/p>\n

Kegiatan yang diramaikan oleh 185 peserta dari berbagai industri ini menghadirkan perspektif yang sangat kaya, mulai dari konteks B2B, B2C, retail, hingga bisnis berbasis digital.<\/p>\n

Sejumlah tokoh industri hadir sebagai pembicara, antara lain Dirga Suwandha (Master Trainer Sandler Training), Brian Lazuardi (CEO Golden Enterprise Azarine Group), Imelda M. Harsono (Deputy CEO Samator Group), Tanadi Santoso (Corporate Trainer & Entrepreneur), Damelina B. Tambunan (Dekan School of Business Management Universitas Ciputra), Aristia Chen (Founder & CMO Mazuta Group), Ivi Santoso (Brand & Creative Partner).<\/p>\n

“Kami ingin peserta memahami bagaimana konsep tersebut benar-benar diterapkan dalam praktik bisnis sehari-hari,” ungkap Selly.<\/p>\n

Diselenggarakan oleh Sandler Training Indonesia bekerja sama dengan Sand by LDC, ISF 2026 tampil beda sebagai ruang belajar interaktif.<\/p>\n

Tidak hanya mendengarkan materi, para peserta dibekali dengan berbagai framework, studi kasus nyata, hingga kesempatan networking lintas industri.<\/p>\n

Dukungan kuat juga datang dari Universitas Ciputra Surabaya sebagai event partner serta Blu by BCA Digital sebagai supporting partner.<\/p>\n

“Kolaborasi ini bertujuan membantu para pemimpin tim dan praktisi sales membangun kepercayaan (trust) dengan konsumen modern,” ucapnya.<\/p>\n

Keberhasilan di Surabaya menjadi awal dari rangkaian perjalanan Indonesia’s Sales Festival atau ISF 2026.<\/p>\n

Pihak penyelenggara berencana membawa festival ini ke berbagai kota lain di Indonesia agar lebih banyak profesional yang bisa mengakses pengalaman belajar langsung dari para praktisi industri.<\/p>\n

“Melalui kolaborasi ini, para pemimpin tim dan praktisi sales diajak untuk membangun kepercayaan (trust) dengan konsumen modern,” terangnya.<\/p>\n

Bagi profesional atau pelaku bisnis yang ingin mengetahui lebih lanjut mengenai program ini, bisa mengakses laman resmi sandbyldc.id. (esy\/jpnn)<\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber : https:\/\/www.jpnn.com\/news\/isf-2026-bedah-strategi-jualan-di-era-digital ISF 2026 Bedah Strategi Jualan di Era Digital 17 Maret 2026 jpnn.com, JAKARTA – Perubahan perilaku pembeli di era digital menuntut transformasi besar dalam strategi penjualan. Pembeli saat ini dikenal jauh lebih kritis, memiliki akses informasi yang luas, serta sangat selektif sebelum mengambil keputusan. Menjawab tantangan tersebut, Indonesia’s Sales Festival atau ISF…<\/p>\n","protected":false},"author":61,"featured_media":84950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5206,5209],"tags":[],"class_list":["post-84949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2026-2","category-uc-news-maret-2026"],"yoast_head":"\nISF 2026 Bedah Strategi Jualan di Era Digital. jpnn.com. 17 Maret 2026 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/isf-2026-bedah-strategi-jualan-di-era-digital-jpnn-com-17-maret-2026\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISF 2026 Bedah Strategi Jualan di Era Digital. jpnn.com. 17 Maret 2026 - Library\" \/>\n<meta property=\"og:description\" content=\"Sumber : https:\/\/www.jpnn.com\/news\/isf-2026-bedah-strategi-jualan-di-era-digital ISF 2026 Bedah Strategi Jualan di Era Digital 17 Maret 2026 jpnn.com, JAKARTA – Perubahan perilaku pembeli di era digital menuntut transformasi besar dalam strategi penjualan. 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