{"id":84955,"date":"2026-03-31T01:05:14","date_gmt":"2026-03-30T18:05:14","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/library\/?p=84955"},"modified":"2026-04-01T10:40:33","modified_gmt":"2026-04-01T03:40:33","slug":"isf-2026-bahas-strategi-menjual-ke-modern-buyer-kompasiana-com-17-maret-2026","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/library\/isf-2026-bahas-strategi-menjual-ke-modern-buyer-kompasiana-com-17-maret-2026\/","title":{"rendered":"ISF 2026 Bahas Strategi Menjual ke Modern Buyer. kompasiana.com. 17 Maret 2026"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sumber : https:\/\/www.kompasiana.com\/kindisimamora0947\/69b92818c925c41fad2a48d2\/isf-2026-bahas-strategi-menjual-ke-modern-buyer?page=2&page_images=1#google_vignette<\/a><\/p>\n

ISF 2026 Bahas Strategi Menjual ke Modern Buyer<\/a><\/h2>\n

17 Maret 2026<\/p>\n

Perubahan perilaku pembeli di era digital membuat strategi penjualan tidak lagi bisa mengandalkan pendekatan lama. Pembeli saat ini semakin kritis, memiliki akses informasi yang luas, serta lebih selektif dalam mengambil keputusan. Kondisi tersebut menjadi latar belakang digelarnya Indonesia’s Sales Festival (ISF) 2026 yang berlangsung pada 12 Maret 2026 di Integrity Hall, Universitas Ciputra Surabaya.<\/p>\n

Mengusung tema “How to Sell to the Modern Buyer”, acara ini menghadirkan berbagai perspektif dari praktisi bisnis, trainer, hingga akademisi untuk membahas strategi memahami dan memenangkan pembeli modern di tengah pasar yang semakin kompetitif dan penuh distraksi.<\/p>\n

Program Director Sand by LDC, Selly Fatmawati, menjelaskan bahwa Indonesia’s Sales Festival dirancang sebagai ruang belajar yang tidak hanya memberikan inspirasi, tetapi juga menghadirkan insight yang aplikatif bagi para peserta. Menurutnya, program ini sengaja mempertemukan berbagai sudut pandang, mulai dari akademisi, praktisi bisnis, hingga pendekatan metodologi dari Sandler Training sebagai salah satu institusi sales training yang telah teruji.<\/p>\n

“Kami ingin peserta tidak hanya mendapatkan teori, tetapi juga memahami bagaimana konsep tersebut benar-benar diterapkan dalam praktik bisnis sehari-hari,” ujar Selly.<\/p>\n

Acara yang dihadiri 185 peserta dari berbagai industri ini menghadirkan sejumlah pembicara dari beragam latar belakang. Di antaranya Dirga Suwandha selaku Master Trainer Sandler Training, Brian Lazuardi selaku CEO Golden Enterprise Azarine Group, Imelda M. Harsono selaku Deputy CEO Samator Group, Ivi Santoso selaku Brand & Creative Partner, Tanadi Santoso selaku Corporate Trainer & Entrepreneur, Damelina B. Tambunan selaku Dekan School of Business Management Universitas Ciputra, serta Aristia Chen selaku Founder & CMO Mazuta Group.<\/p>\n

Melalui berbagai sesi diskusi dan studi kasus, peserta mendapatkan sudut pandang yang beragam mengenai strategi penjualan. Pembahasan mencakup berbagai konteks bisnis, mulai dari B2B, B2C, retail, jasa, hingga bisnis berbasis digital dan online, sehingga memberikan gambaran yang lebih komprehensif tentang bagaimana memahami perilaku pembeli modern di berbagai industri.<\/p>\n

Indonesia’s Sales Festival 2026 diselenggarakan oleh Sandler Training Indonesia dengan dukungan Universitas Ciputra Surabaya sebagai event partner serta Blu by BCA Digital sebagai supporting partner. Dalam penyelenggaraannya, Sandler Training Indonesia juga bekerja sama dengan Sand by LDC sebagai creative event partner yang menangani pengembangan konsep, menghadirkan audiens yang relevan, hingga pelaksanaan acara.<\/p>\n

Melalui kolaborasi tersebut, Indonesia’s Sales Festival dirancang tidak hanya sebagai seminar, tetapi juga sebagai ruang belajar interaktif yang menghadirkan insight praktis, diskusi lintas industri, serta kesempatan networking bagi para profesional sales, pelaku bisnis, dan pemimpin tim.<\/p>\n

Sepanjang acara, peserta mendapatkan berbagai framework, studi kasus, serta perspektif nyata mengenai bagaimana memahami pola pikir pembeli modern, membangun kepercayaan, serta memenangkan persaingan di pasar yang semakin ramai.<\/p>\n

Ke depan, penyelenggara berencana menghadirkan Indonesia’s Sales Festival di kota-kota lain di Indonesia agar lebih banyak profesional dapat mengakses insight serta pengalaman belajar langsung dari para praktisi industri.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sumber : https:\/\/www.kompasiana.com\/kindisimamora0947\/69b92818c925c41fad2a48d2\/isf-2026-bahas-strategi-menjual-ke-modern-buyer?page=2&page_images=1#google_vignette ISF 2026 Bahas Strategi Menjual ke Modern Buyer 17 Maret 2026 Perubahan perilaku pembeli di era digital membuat strategi penjualan tidak lagi bisa mengandalkan pendekatan lama. Pembeli saat ini semakin kritis, memiliki akses informasi yang luas, serta lebih selektif dalam mengambil keputusan. Kondisi tersebut menjadi latar belakang digelarnya Indonesia’s Sales Festival (ISF)…<\/p>\n","protected":false},"author":61,"featured_media":84960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5206,5209],"tags":[],"class_list":["post-84955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uc-news-2026-2","category-uc-news-maret-2026"],"yoast_head":"\nISF 2026 Bahas Strategi Menjual ke Modern Buyer. kompasiana.com. 17 Maret 2026 - Library<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/library\/isf-2026-bahas-strategi-menjual-ke-modern-buyer-kompasiana-com-17-maret-2026\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ISF 2026 Bahas Strategi Menjual ke Modern Buyer. kompasiana.com. 17 Maret 2026 - Library\" \/>\n<meta property=\"og:description\" content=\"Sumber : https:\/\/www.kompasiana.com\/kindisimamora0947\/69b92818c925c41fad2a48d2\/isf-2026-bahas-strategi-menjual-ke-modern-buyer?page=2&page_images=1#google_vignette ISF 2026 Bahas Strategi Menjual ke Modern Buyer 17 Maret 2026 Perubahan perilaku pembeli di era digital membuat strategi penjualan tidak lagi bisa mengandalkan pendekatan lama. 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