{"id":3678,"date":"2023-01-30T10:57:44","date_gmt":"2023-01-30T03:57:44","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/lppm\/?p=3678"},"modified":"2023-03-06T09:55:39","modified_gmt":"2023-03-06T02:55:39","slug":"pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/lppm\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\/","title":{"rendered":"Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia"},"content":{"rendered":"

Pengembangan Model Pro-Growth<\/em> melalui Pendekatan Entrepreneurial Marketing<\/em> pada UMKM di Indonesia<\/strong><\/h2>\n

\u00a0<\/strong>Nama Peneliti:<\/strong><\/h4>\n
    \n
  1. Dr. Ch. Whidya Utami, M.M., CLC., CPM.(A), CRME.<\/li>\n
  2. Metta Padmalia, S.Si., M.M., CPM (Asia),<\/li>\n
  3. Indra Setia Irawan<\/li>\n<\/ol>\n

    \u00a0<\/strong>Ringkasan Penelitian:<\/strong><\/h4>\n

    Tujuan dari penelitian ini adalah untuk mengetahui spillover effect<\/em> PDRB dalam koridor ekonomi Sulawesi terhadap perekonomian daerah provinsi-provinsi di Pulau Sulawesi. Selain itu, dalam rangka mendukung implementasi OBOR (One Belt One Road<\/em>) yang investasinya hanya berfokus pada sektor pertambangan di Sulawesi Tengah, tepatnya di Morowali, kami ingin mengetahui limpahan dari sektor pertambangan ke sektor pertambangan, sektor manufaktur dan sektor konstruksi dari provinsi tetangga. Penelitian ini menggunakan metode Granger Causality and Vector Auto Regression<\/em> (VAR) untuk melihat kekuatan pengaruh PDRB terhadap sektor industri di seluruh provinsi Sulawesi dan khususnya sektor pertambangan di Sulawesi Tengah terhadap sektor pertambangan, sektor manufaktur, sektor konstruksi dan total investasi dari Sulawesi Utara. Sulawesi Selatan, Gorontalo, Sulawesi Tenggaram dan sekitarnya. Data deret waktu digunakan dari tahun 2004 hingga 2019. Ditemukan bahwa sektor pertambangan Sulawesi Tengah menghasilkan spillover<\/em> di sektor pertambangan, sektor industri manufaktur dan sektor konstruksi di Sulawesi Barat, Sulawesi Utara, Gorontalo, dan Sulawesi Tenggara. Sementara untuk Sulawesi Selatan, dampak spillover<\/em> hanya terjadi di sektor manufaktur dan sektor konstruksi.<\/p>\n

    Capaian Penelitian:<\/strong><\/h4>\n
      \n
    1. Publikasi artikel dengan judul \u201cGrowth Orientation Analysis on Sectoral Economic Activities: Particularly in the Construction Sector<\/strong>\u201d di jurnal Innovative Marketing, <\/strong>Publisher: LLC CPC Business Perspectives (ISSN:1814-2427, E-ISSN:1816-6326).<\/li>\n
    2. Publikasi buku monograf dengan judul \u201cValue Creation<\/strong>\u201d yang diterbitkan oleh Penerbit Universitas Ciputra.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

      Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia \u00a0Nama Peneliti: Dr. Ch. Whidya Utami, M.M., CLC., CPM.(A), CRME. Metta Padmalia, S.Si., M.M., CPM (Asia), Indra Setia Irawan \u00a0Ringkasan Penelitian: Tujuan dari penelitian ini adalah untuk mengetahui spillover effect PDRB dalam koridor ekonomi Sulawesi terhadap perekonomian daerah provinsi-provinsi di Pulau Sulawesi. Selain itu,…<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,386],"tags":[],"class_list":["post-3678","post","type-post","status-publish","format-standard","hentry","category-artikel","category-program-hibah-dikti"],"yoast_head":"\nPengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia - Lembaga Penelitian dan Pengabdian Masyarakat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/lppm\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia - Lembaga Penelitian dan Pengabdian Masyarakat\" \/>\n<meta property=\"og:description\" content=\"Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia \u00a0Nama Peneliti: Dr. Ch. Whidya Utami, M.M., CLC., CPM.(A), CRME. Metta Padmalia, S.Si., M.M., CPM (Asia), Indra Setia Irawan \u00a0Ringkasan Penelitian: Tujuan dari penelitian ini adalah untuk mengetahui spillover effect PDRB dalam koridor ekonomi Sulawesi terhadap perekonomian daerah provinsi-provinsi di Pulau Sulawesi. Selain itu,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/lppm\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\/\" \/>\n<meta property=\"og:site_name\" content=\"Lembaga Penelitian dan Pengabdian Masyarakat\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T03:57:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-06T02:55:39+00:00\" \/>\n<meta name=\"author\" content=\"LPPM UC\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"LPPM UC\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/\"},\"author\":{\"name\":\"LPPM UC\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/#\\\/schema\\\/person\\\/0294f9091c43e3aa8e3effcfed424ad2\"},\"headline\":\"Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia\",\"datePublished\":\"2023-01-30T03:57:44+00:00\",\"dateModified\":\"2023-03-06T02:55:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/\"},\"wordCount\":251,\"commentCount\":0,\"articleSection\":[\"Artikel\",\"Program Hibah DIKTI 2022\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/lppm\\\/pengembangan-model-pro-growth-melalui-pendekatan-entrepreneurial-marketing-pada-umkm-di-indonesia\\\/\",\"name\":\"Pengembangan Model Pro-Growth melalui Pendekatan Entrepreneurial Marketing pada UMKM di Indonesia - 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