{"id":773,"date":"2019-03-18T03:07:07","date_gmt":"2019-03-17T20:07:07","guid":{"rendered":"http:\/\/skripsimahasiswa.epizy.com\/?p=168"},"modified":"2019-04-22T10:19:10","modified_gmt":"2019-04-22T03:19:10","slug":"pengaruh-dimensi-brand-ambassador-terhadap-brand-image-toko-online","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/mem\/pengaruh-dimensi-brand-ambassador-terhadap-brand-image-toko-online\/","title":{"rendered":"PENGARUH DIMENSI BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE"},"content":{"rendered":"
\n

PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap brand image toko online. Dalam penelitian ini yang menjadi populasi adalah konsumen Tokoedukasi dan Tokopedia. Penelitian ini menggunakan analisis regresi linier berganda dengan melakukan uji validitas dan reliabilitas terhadap setiap pertanyaan yang diajukan. Uji hipotesis dilakukan dengan menggunakan uji F, uji t, koefisien korelasi berganda dan koeifisien determinasi. Sebelumnya terlebih dahulu dilakukan uji asumsi klasik yaitu uji multikolenieritas, uji normalitas, uji heteroskedastisitas, uji autokorelasi dan uji linieritas. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara Credibility (X 2), Attraction (X 3) dan Power (X 4) terhadap Brand Image (Y) dan Visibility (X 1) tidak berpengaruh secara signifikan terhadap Brand Image (Y) Kata Kunci : Brand Ambassador, Visibility, Credibility, Attraction dan Power <\/p>\n

Source : https:\/\/dspace.uc.ac.id\/handle\/123456789\/605<\/a> [Jika File belum masuk, akan sesegera mungkin di upload]<\/div>\n","protected":false},"excerpt":{"rendered":"

PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap brand image toko online. Dalam penelitian ini yang menjadi populasi adalah konsumen Tokoedukasi dan Tokopedia. Penelitian ini menggunakan analisis regresi linier berganda dengan melakukan uji validitas dan reliabilitas terhadap setiap pertanyaan yang diajukan. Uji hipotesis dilakukan dengan menggunakan…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[10],"class_list":["post-773","post","type-post","status-publish","format-standard","hentry","category-publikasi","tag-master-management"],"yoast_head":"\nPENGARUH DIMENSI BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE - Pascasarjana | Magister Manajemen - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/mem\/pengaruh-dimensi-brand-ambassador-terhadap-brand-image-toko-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PENGARUH DIMENSI BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE - Pascasarjana | Magister Manajemen - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"PENGARUH BRAND AMBASSADOR TERHADAP BRAND IMAGE TOKO ONLINE Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap brand image toko online. Dalam penelitian ini yang menjadi populasi adalah konsumen Tokoedukasi dan Tokopedia. Penelitian ini menggunakan analisis regresi linier berganda dengan melakukan uji validitas dan reliabilitas terhadap setiap pertanyaan yang diajukan. 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