{"id":775,"date":"2019-03-18T03:07:17","date_gmt":"2019-03-17T20:07:17","guid":{"rendered":"http:\/\/skripsimahasiswa.epizy.com\/?p=170"},"modified":"2019-04-22T10:18:39","modified_gmt":"2019-04-22T03:18:39","slug":"persepsi-konsumen-pada-perusahaan-paperink-printing-offset","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/mem\/persepsi-konsumen-pada-perusahaan-paperink-printing-offset\/","title":{"rendered":"PERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING OFFSET"},"content":{"rendered":"
\n

PERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING & OFFSET PaperInk Printing & Offset merupakan sebuah usaha dibidang percetakan digital dan offset . Penelitian ini dilakukan berdasarkan pada latar belakang permasalahan yang ditemukan pada PaperInk. Peneliti melihat perbedaan antara harga dan kualitas produk yang ditawarkan PaperInk dan kompetitor. Perbedaan inilah yang nantinya akan menimbulkan persepsi konsumen. Oleh karena itu, dilakukan penelitian untuk melihat apa saja yang harus diteliti. Tujuan dari penelitian ini adalah untuk mengetahui apakah yang dipersepsikan konsumen dalam membeli produk PaperInk Printing & Offset. Data primer (kuisioner dan wawancara) dan data sekunder (data internal perusahaan) digunakan dalam penelitian ini. Populasi yang digunakan sebesar 150 konsumen dan sampel yang digunakan sebanyak 100 responden berdasarkan simple random sampling . Partisipan wawancara sebanyak 4 orang dari setiap karakteristik responden berdasarkan usia. Model penelitian adalah analisis faktor eksploratori dengan alat SPSS 15. Hasil penelitian adalah terbentuk dua faktor baru yaitu faktor perilaku yang direncanakan dan faktor citra diri. Faktor perilaku yang direncanakan terdiri dari variabel sikap, minat, harapan, dan situasi. Faktor citra diri terdiri dari variabel motivasi dan experience. Kata Kunci: Faktor, Persepsi, Perilaku yang Direncanakan, Citra diri <\/p>\n

Source : https:\/\/dspace.uc.ac.id\/handle\/123456789\/605<\/a> [Jika File belum masuk, akan sesegera mungkin di upload]<\/div>\n","protected":false},"excerpt":{"rendered":"

PERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING & OFFSET PaperInk Printing & Offset merupakan sebuah usaha dibidang percetakan digital dan offset . Penelitian ini dilakukan berdasarkan pada latar belakang permasalahan yang ditemukan pada PaperInk. Peneliti melihat perbedaan antara harga dan kualitas produk yang ditawarkan PaperInk dan kompetitor. Perbedaan inilah yang nantinya akan menimbulkan persepsi konsumen. Oleh…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[10],"class_list":["post-775","post","type-post","status-publish","format-standard","hentry","category-publikasi","tag-master-management"],"yoast_head":"\nPERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING OFFSET - Pascasarjana | Magister Manajemen - Universitas Ciputra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/mem\/persepsi-konsumen-pada-perusahaan-paperink-printing-offset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING OFFSET - Pascasarjana | Magister Manajemen - Universitas Ciputra\" \/>\n<meta property=\"og:description\" content=\"PERSEPSI KONSUMEN PADA PERUSAHAAN PAPERINK PRINTING & OFFSET PaperInk Printing & Offset merupakan sebuah usaha dibidang percetakan digital dan offset . 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