{"id":8440,"date":"2025-10-06T17:37:45","date_gmt":"2025-10-06T10:37:45","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/psy\/?p=8440"},"modified":"2025-10-06T17:37:45","modified_gmt":"2025-10-06T10:37:45","slug":"reward-pertukaran-sosial","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/psy\/reward-pertukaran-sosial\/","title":{"rendered":"Memahami Konsep Reward dalam Pertukaran Sosial"},"content":{"rendered":"

Memahami Konsep <\/b>Reward <\/i><\/b>dalam Pertukaran Sosial<\/b><\/h1>\n

\"reward\"<\/p>\n

Apa Itu <\/b>Reward <\/i><\/b>dalam Pertukaran Sosial?<\/b><\/h6>\n

Hampir semua orang menyukai hadiah. Ketika kita mendapatkan hadiah seperti sepatu yang kita butuhkan saat ulang tahun, hadiah tersebut menjadi bermakna bagi kita. Dalam pertukaran sosial, <\/span>reward <\/span><\/i>adalah elemen penting yang diberikan kepada seseorang karena kontribusi atau interaksinya. Hadiah ini <\/span>dapat berupa material seperti uang atau barang, maupun nonmaterial seperti pujian dan apresiasi.<\/span><\/p>\n

Perbedaan <\/b>Reward <\/i><\/b>dan Sumber Daya<\/b><\/h6>\n

Reward <\/span><\/i>dan sumber daya sering dianggap serupa, tetapi ada perbedaan utama di antara keduanya. Sumber daya adalah hal yang dipertukarkan dalam interaksi sosial, baik material maupun nonmaterial. Namun, agar suatu sumber daya menjadi <\/span>reward<\/span><\/i>, ia harus memiliki makna dan sesuai dengan kebutuhan penerima. Sebagai contoh, jika seorang sahabat memberikan sepatu yang tidak sesuai selera kita, sepatu itu hanya menjadi sumber daya material tanpa makna khusus.<\/span><\/p>\n

Reward <\/i><\/b>dalam Perspektif Behaviorisme<\/b><\/h6>\n

Dalam teori behaviorisme, Thorndike menggunakan istilah <\/span>satisfier<\/span><\/i> untuk menggambarkan hadiah<\/span>\u00a0<\/span><\/i>yang memberikan kepuasan. Ia melakukan eksperimen pada kucing yang diberi makanan sebagai hadiah atas perilaku yang diinginkan. Konsep <\/span>\u00a0<\/span><\/i>juga dekat dengan istilah <\/span>reinforcement<\/span><\/i> atau penguat. Reinforcement tidak hanya berarti memberikan sesuatu yang bernilai, tetapi juga memiliki efek memperkuat perilaku di masa depan.<\/span><\/p>\n

Contoh Penggunaan <\/b>Reward <\/i><\/b>dan Reinforcement<\/b><\/h6>\n

Seorang karyawan yang menerima bonus atas kinerjanya akan cenderung mempertahankan perilaku baik di masa depan. Dalam hal ini, bonus bukan hanya hadiah<\/span>, tetapi juga reinforcement<\/em> yang mendorong perilaku positif. Dengan demikian, reinforcement<\/em> adalah hadiah <\/span>yang memberikan dampak berkelanjutan ataupun dapat mempertahankan perilaku di masa datang.<\/span><\/p>\n

Penutup<\/b><\/h6>\n

Reward <\/span><\/i>adalah elemen esensial dalam pertukaran sosial yang harus memiliki makna bagi penerimanya. Baik dalam bentuk material maupun nonmaterial, hadiah <\/span>yang sesuai dapat meningkatkan kepuasan dan memperkuat perilaku positif. Penerapan konsep ini, terutama dalam konteks sosial dan organisasi, sangat penting untuk menciptakan interaksi yang bermakna dan produktif.<\/span><\/p>\n

[Diringkas dari Buku Pertukaran Sosial, karya Cicilia Larasati Rembulan & Putri Ayu Puspieta Wardhani]<\/span><\/em><\/p>\n

Ditulis oleh:
\nDr. Cicilia Larasati Rembulan, S.Psi, M.Psi, Psikolog.,<\/a><\/span><\/em>
(Dosen\u00a0<\/span>Fakultas Psikologi Universitas Ciputra Surabaya)<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Memahami Konsep Reward dalam Pertukaran Sosial Apa Itu Reward dalam Pertukaran Sosial? Hampir semua orang menyukai hadiah. Ketika kita mendapatkan hadiah seperti sepatu yang kita butuhkan saat ulang tahun, hadiah tersebut menjadi bermakna bagi kita. Dalam pertukaran sosial, reward adalah elemen penting yang diberikan kepada seseorang karena kontribusi atau interaksinya. Hadiah ini dapat berupa material…<\/p>\n","protected":false},"author":29,"featured_media":8441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1532],"tags":[1614,25,13,42,61,26],"class_list":["post-8440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel","tag-pertukaran-sosial","tag-psikologi","tag-psychology","tag-psychopreneur-2","tag-psyuc","tag-universitas-ciputra"],"yoast_head":"\nMemahami Konsep Reward dalam Pertukaran Sosial - Universitas Ciputra<\/title>\n<meta name=\"description\" content=\"Reward dalam pertukaran sosial adalah hadiah bermakna yang memperkuat perilaku positif dan menciptakan interaksi yang produktif.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/psy\/reward-pertukaran-sosial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memahami Konsep Reward dalam Pertukaran Sosial - 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