{"id":8443,"date":"2025-12-03T09:49:30","date_gmt":"2025-12-03T02:49:30","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/psy\/?p=8443"},"modified":"2025-12-03T09:49:30","modified_gmt":"2025-12-03T02:49:30","slug":"reward-di-era-digital","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/psy\/reward-di-era-digital\/","title":{"rendered":"Reward di Era Digital"},"content":{"rendered":"

Reward <\/i><\/b>di Era Digital<\/b><\/h1>\n

\"reward<\/p>\n

Apa Itu <\/b>Reward<\/i><\/b>?<\/b><\/h6>\n

Reward <\/span><\/i>adalah penghargaan yang diberikan kepada seseorang sebagai hasil dari interaksi sosial. Hadiah ini<\/span>\u00a0<\/span><\/i>terdiri dari dua jenis utama: material dan nonmaterial. Hadiah<\/span>\u00a0<\/span><\/i>material meliputi hal-hal konkret seperti uang, rumah, atau perhiasan. Sedangkan <\/span>reward <\/span><\/i>nonmaterial bersifat simbolik, seperti pengakuan, status sosial, atau kepuasan batin. Dalam era digital, <\/span>reward <\/span><\/i>nonmaterial kini seringkali tampak secara visual melalui platform digital, seperti jumlah like, share, atau komentar.<\/span><\/p>\n

Bentuk <\/b>Reward <\/i><\/b>Material dan Nonmaterial<\/b><\/h6>\n

Reward <\/span><\/i>material lebih mudah dikenali karena sifatnya yang berwujud, seperti hadiah uang atau barang. Sebaliknya, <\/span>reward <\/span><\/i>nonmaterial sering kali bersifat abstrak, contohnya apresiasi atau reputasi. Namun, kemajuan teknologi memungkinkan <\/span>reward <\/span><\/i>nonmaterial untuk menjadi lebih nyata. Misalnya, seorang influencer kecantikan mendapatkan jutaan like dan share pada kontennya. Respon ini menunjukkan <\/span>reward <\/span><\/i>nonmaterial seperti pengakuan, tetapi diwujudkan melalui platform digital.<\/span><\/p>\n

Sifat <\/b>Reward<\/i><\/b>: Substitusi dan Pertukaran Lintas Domain<\/b><\/h6>\n

Selain bentuknya, <\/span>reward <\/span><\/i>juga dikategorikan berdasarkan sifatnya, yaitu dapat disubstitusi dan dipertukarkan lintas domain. <\/span>Reward <\/span><\/i>substitusi terjadi ketika seseorang mengganti kebutuhan yang tidak tersedia dengan alternatif lain. Misalnya, seseorang ingin makan mie ayam, tetapi karena habis, ia memilih nasi ayam geprek sebagai penggantinya.<\/span><\/p>\n

Reward <\/span><\/i>juga dapat dipertukarkan lintas domain. Contohnya, seorang selebgram menggunakan uang untuk membeli followers. Uang sebagai <\/span>reward <\/span><\/i>material ditukar dengan <\/span>reward <\/span><\/i>nonmaterial berupa engagement, seperti pengakuan atau jumlah like.<\/span><\/p>\n

Perkembangan <\/b>Reward <\/i><\/b>di Era Digital<\/b><\/h6>\n

Era digital membawa perubahan signifikan pada konsep <\/span>reward<\/span><\/i>. Informasi yang dulu abstrak kini memiliki wujud nyata dalam bentuk reaksi audiens, seperti jumlah like atau share di media sosial. Hal ini menunjukkan bahwa <\/span>reward <\/span><\/i>berkembang seiring dengan perubahan teknologi dan budaya. Contohnya, seorang social media influencer di bidang kecantikan mengunggah video tentang produk-produk skin care yang dipakai. Tidak lama kemudian, ada 2 juta follower telah melihat video tersebut, lima ratus ribu orang memberi komentar di kolom yang tersedia, dan 1 juta orang memencet tombol like, serta tiga ratus ribu orang membagikan video tersebut kepada orang lain. Hal ini menunjukkan sesuatu yang tak berwujud seperti informasi, pada akhirnya mendapatkan wujud dalam sebuah platform seperti youtube, dan reaksi dari aktor penonton yang mengonsumsi informasi tersebut memberikan sebuah respon simbolik yang berwujud.\u00a0<\/span><\/p>\n

Respon simboliknya adalah berupa emosi positif dan bentuk nyata dari respon simbolik tersebut tampak pada tombol like ataupun share. Jadi, dengan demikian, <\/span>reward <\/span><\/i>bisa saja tidak hanya material dan nonmaterial, tetapi bisa bertambah jenisnya menjadi <\/span>reward <\/span><\/i>nonmaterial yang terlihat, seperti respon like dan share tadi pada platform seperti youtube ataupun platform lainnya.<\/span><\/p>\n

[Dirangkum dari Buku Pertukaran Sosial yang ditulis oleh Cicilia Larasati Rembulan dan Putri Ayu Puspieta Wardhani]<\/span><\/em><\/p>\n

Ditulis oleh:
\nDr. Cicilia Larasati Rembulan, S.Psi, M.Psi, Psikolog.,<\/a><\/span><\/em>
(Dosen\u00a0<\/span>Fakultas Psikologi Universitas Ciputra Surabaya)<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Reward di Era Digital Apa Itu Reward? Reward adalah penghargaan yang diberikan kepada seseorang sebagai hasil dari interaksi sosial. Hadiah ini\u00a0terdiri dari dua jenis utama: material dan nonmaterial. Hadiah\u00a0material meliputi hal-hal konkret seperti uang, rumah, atau perhiasan. Sedangkan reward nonmaterial bersifat simbolik, seperti pengakuan, status sosial, atau kepuasan batin. Dalam era digital, reward nonmaterial kini…<\/p>\n","protected":false},"author":29,"featured_media":8444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1532],"tags":[],"class_list":["post-8443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artikel"],"yoast_head":"\nReward di Era Digital - Universitas Ciputra<\/title>\n<meta name=\"description\" content=\"Reward atau penghargaan telah berkembang seiring masuknya era digital. 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