{"id":3632,"date":"2021-11-29T03:12:59","date_gmt":"2021-11-29T03:12:59","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/vcd\/copywriting-in-advertising\/"},"modified":"2021-11-29T03:12:59","modified_gmt":"2021-11-29T03:12:59","slug":"copywriting-in-advertising","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/vcd\/en\/copywriting-in-advertising\/","title":{"rendered":"Copywriting in Advertising"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Pada tanggal 16 November 2021, Kelas Advertising mendatangkan Ibu Miranda Wiriadinata yang merupakan senior copywriter dari agensi FAB Kerling. Adapun materi yang dibawakan oleh ibu Miranda adalah The Power of Words \u2013 How To Sell The World Through Words yang membahas peran copywriter dan cara membuat copywriting yang memiliki dampak. Pada sesi ini, Ibu Miranda menjelaskan bahwa peran dari seorang copywriter bukanlah sekedar menulis namun mengetahui siapa konsumen dan situasi yang sedang mereka alami saat ini, dimana mereka ingin berada dan bagaimana solusi yang ditawarkan oleh sebuah brand dapat membantu mereka mencapai diri ideal mereka. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Copywriter juga harus dapat membujuk orang-orang untuk menjadi aware dan melakukan pembelian. Dalam membuat copywriting ada beberapa hal yang harus diperhatikan yaitu: <\/p>\n\n\n\n

1. Memahami brand dan brief yang diberikan Kenali produk dari brand dengan baik, apa yang dilakukan oleh produk tersebut? Apa perbedaannya dengan produk lain dan siapa pengguna produk tersebut. <\/p>\n\n\n\n

2. Memahami siapa audience yang dituju Secara spesifik siapa audience yang ditarget, apa kelompok sosial mereka, pekerjaan, domisili dan lain sebagainya. Hal ini penting dipahami karena setiap golongan audience memiliki bahasa komunikasi dan kebutuhan yang berbeda. <\/p>\n\n\n\n

3. Mendapatkan insight agar relevan Melakukan riset agar mendapat data yang dibutuhkan untuk menciptakan sebuah copywriting yang relevan dengan audience. Cth data yang dapat digunakan adalah market segmentation. <\/p>\n\n\n\n

4. Menentukan media untuk berkomunikasi Sangatlah penting untuk memahami karakter dari media-media yang ada karena setiap media memiliki approach dan cara berbicara yang berbeda-beda. <\/p>\n\n\n\n

5. Menentukan waktu untuk berkomunikasi Copywriter harus mengetahui trend apa yang sedang terjadi sehingga dapat menggunakan momen tersebut untuk menggapai calon konsumen. <\/p>\n\n\n\n

Namun, trend tersebut haruslah bisa tetap relevan dengan Unique Selling Point yang ditawarkan oleh brand. Pada kesimpulan akhir, Ibu Miranda menekankan bahwa tulisan atau copywriting yang bagus haruslah menjawab brief yang diberikan atau menyampaikan pesan dari brand dan yang terpenting adalah menyampaikan sebuah pesan yang dapat membuat orang menyadari bahwa mereka membutuhkan produk\/jasa yang ditawarkan.<\/p>\n\n\n\n

Shienny Megawati<\/p>\n","protected":false},"excerpt":{"rendered":"

Pada tanggal 16 November 2021, Kelas Advertising mendatangkan Ibu Miranda Wiriadinata yang merupakan senior copywriter dari agensi FAB Kerling. Adapun materi yang dibawakan oleh ibu Miranda adalah The Power of Words \u2013 How To Sell The World Through Words yang membahas peran copywriter dan cara membuat copywriting yang memiliki dampak. Pada sesi ini, Ibu Miranda…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[278],"tags":[],"class_list":["post-3632","post","type-post","status-publish","format-standard","hentry","category-latestnews"],"yoast_head":"\nCopywriting in Advertising - Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/vcd\/en\/copywriting-in-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywriting in Advertising - Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya\" \/>\n<meta property=\"og:description\" content=\"Pada tanggal 16 November 2021, Kelas Advertising mendatangkan Ibu Miranda Wiriadinata yang merupakan senior copywriter dari agensi FAB Kerling. 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