{"id":1346,"date":"2019-04-23T04:50:58","date_gmt":"2019-04-23T04:50:58","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/vcd\/?p=1346"},"modified":"2019-04-23T04:55:16","modified_gmt":"2019-04-23T04:55:16","slug":"green-design-starbucks","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/vcd\/green-design-starbucks\/","title":{"rendered":"Green Design Starbucks"},"content":{"rendered":"\n<p>Dewasa ini,\nkesadaran masyarakat dunia akan pentingnya kelestarian\nlingkungan semakin meningkat,\nhal ini disebabkan karena kebutuhan untuk menyelamatkan lingkungan semakin\nmuncul. Kebutuhan ini bukan&nbsp; hanya&nbsp; karena masalah kesehatan yang\ntimbul,&nbsp; namun&nbsp; juga kelangsungan hidup\nmanusia dan keturunannya. Isu tentang global\nwarming dan juga pencemaran lingkungan yang menyebabkan bencana menjadi\nperhatian masyrakat dunia. Keresahan tentang isu <em>global warming<\/em> membuat para pengusaha\nmelihat kebutuhan konsumen akan produk-produk yang ramah lingkungan. Usaha sebuah perusahaan untuk menjawab isu global ini bisa mengangkat citra\npositif perusahaan selain itu bisa membantu meningkatkan loyalitas konsumen\nterhadap sebuah produk. <\/p>\n\n\n\n<p>Sebagai cabang\njaringan penjual kopi terbesar di dunia, Starbucks adalah salah satu perusahaan\nyangtidak pernah berhenti untuk berinovasi, baik dari segi menu maupun program\nyang dijalankan. Sayangnya bersama dengan kemajuan penjualan yang dialami\nStarbucks, hal ini ternyata juga mendorong peningkatan jumlah sampah plastik.\nSalah satu sampah plastik terbanyak yang dihasilkan oleh Starbucks adalah\nsedotan plastik yang digunakan oleh Startbucks. Dimana setiap tahunnya ada lebih\ndari satu milyar sedotan pertahun digunakan oleh starbucks. <\/p>\n\n\n\n<p>Untuk menunjukkan tanggung jawab pada masalah ini pada hari Senin,\n09 juli 2018, Starbucks mengumumkan bahwa perusahaan tersebut\nakan menghilangkan penggunaan sedotan plastik sekali pakai di semua gerainya sebelum\n2020. Sebagai gantinya Starbucks akan memakai penutup gelas minuman dengan\ndesain baru yang memungkinkan pelanggan meminum kopi langsung tanpa harus\nmenggunakan sedotan. <\/p>\n\n\n\n<p>Tutup gelas desain\nbaru yang akan digunakan pada semua gerai starbuck ini dibuat dengan bahan yang\nbisa di <em>recycle<\/em> dan hanya akan digunakan\npada penjualan minuman dingin. Untuk &nbsp;beberapa jenis minuman yang tidak memungkinkan\nuntuk diminum dengan menggunakan tutup gelas desain baru ini, starbucks akan\nmenggunakan sedotan berbahan kertas. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"867\" src=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-1.jpg\" alt=\"\" class=\"wp-image-1347\" srcset=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-1.jpg 992w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-1-300x262.jpg 300w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-1-768x671.jpg 768w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-1-255x223.jpg 255w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p><em>Gelas berbahan rPET\nyang lebih ramah lingkungan.<\/em><\/p>\n\n\n\n<p><em>Sumber:<\/em> <em>www.starbucks.com<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"634\" src=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-2.jpg\" alt=\"\" class=\"wp-image-1348\" srcset=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-2.jpg 942w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-2-300x202.jpg 300w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-2-768x517.jpg 768w, https:\/\/dieng.blob.core.windows.net\/vcd\/2019\/04\/Untitled-2-255x172.jpg 255w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<p><em>Pengumuman dalam Instagram\nStarbuck. Sumber: instagram.com<\/em><\/p>\n\n\n\n<p>Kemasan gelas starbucks yang baru menggabungkan bentuk gelas dan sippy cup sehingga gelas menjadi mudah digunakan untuk minum saat berjalan dan tidak mudah tumpah. Lebih lagi bentuk tutup sippy cup memungkinkan Starback mengurangi penggunaan sedotan plastic. Innovasi sederhana ini berhasil membawa peningkatan positif bagi Brand Image Starbucks. Selain itu keputusan Stabucks untuk menghentikan penggunaan sedotan plastik dapat menjadi contoh bagi perusahaan besar lainnya tentang peran penting perusahaan agar tidak menimbun sampah plastik.<br><br>Marina Wardaya<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dewasa ini, kesadaran masyarakat dunia akan pentingnya kelestarian lingkungan semakin meningkat, hal ini disebabkan karena kebutuhan untuk menyelamatkan lingkungan semakin muncul. Kebutuhan ini bukan&nbsp; hanya&nbsp; karena masalah kesehatan yang timbul,&nbsp; namun&nbsp; juga kelangsungan hidup manusia dan keturunannya. Isu tentang global warming dan juga pencemaran lingkungan yang menyebabkan bencana menjadi perhatian masyrakat dunia. Keresahan tentang isu&#8230;<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1346","post","type-post","status-publish","format-standard","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Green Design Starbucks - Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/vcd\/green-design-starbucks\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Design Starbucks - Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya\" \/>\n<meta property=\"og:description\" content=\"Dewasa ini, kesadaran masyarakat dunia akan pentingnya kelestarian lingkungan semakin meningkat, hal ini disebabkan karena kebutuhan untuk menyelamatkan lingkungan semakin muncul. Kebutuhan ini bukan&nbsp; hanya&nbsp; karena masalah kesehatan yang timbul,&nbsp; namun&nbsp; juga kelangsungan hidup manusia dan keturunannya. Isu tentang global warming dan juga pencemaran lingkungan yang menyebabkan bencana menjadi perhatian masyrakat dunia. 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