{"id":9363,"date":"2026-09-15T13:29:02","date_gmt":"2026-09-15T06:29:02","guid":{"rendered":"https:\/\/www.ciputra.ac.id\/vcd\/?p=9363"},"modified":"2026-09-26T08:30:11","modified_gmt":"2026-09-26T01:30:11","slug":"perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya","status":"publish","type":"post","link":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/","title":{"rendered":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen Visual Utamanya"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9364\" src=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya.jpg\" alt=\"Perancangan Identitas Merek\" width=\"800\" height=\"533\" srcset=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya.jpg 800w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-300x200.jpg 300w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-400x267.jpg 400w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-250x167.jpg 250w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-200x133.jpg 200w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-100x67.jpg 100w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-75x50.jpg 75w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-50x33.jpg 50w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-500x333.jpg 500w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-550x366.jpg 550w, https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-150x100.jpg 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p data-path-to-node=\"7\">Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual yang mewakili nilai, karakter, serta janji suatu bisnis kepada audiensnya. Solusi utama dalam merancang identitas merek yang efektif bertumpu pada perumusan strategi identitas brand yang jelas, penentuan posisi merek (<i data-path-to-node=\"7\" data-index-in-node=\"340\">brand positioning<\/i>), penciptaan elemen visual merek yang kohesif, serta pendokumentasian aturan penggunaannya dalam pedoman identitas visual (<i data-path-to-node=\"7\" data-index-in-node=\"481\">brand guidelines<\/i>).<\/p>\n<p data-path-to-node=\"8\">Dalam bidang <i data-path-to-node=\"8\" data-index-in-node=\"13\">Visual Communication Design<\/i> (DKV), perancangan ini bertujuan membangun daya tarik visual yang membedakan produk dari kompetitor sekaligus menumbuhkan kesadaran merek (<i data-path-to-node=\"8\" data-index-in-node=\"180\">brand awareness<\/i>) dan loyalitas konsumen jangka panjang.<\/p>\n<h2 data-path-to-node=\"10\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">Mengapa Perancangan Identitas Merek Sangat Krusial Bagi Bisnis?<\/b><\/h2>\n<p data-path-to-node=\"11\">Identitas merek bukan sekadar membuat logo yang bagus, melainkan investasi sistemis pada citra bisnis secara menyeluruh:<\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><b data-path-to-node=\"12,0,0\" data-index-in-node=\"0\">Menciptakan Diferensiasi Pasar:<\/b> Membantu produk menonjol dan langsung dikenali di tengah persaingan bisnis yang padat.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><b data-path-to-node=\"12,1,0\" data-index-in-node=\"0\">Membangun Kepercayaan Konsumen:<\/b> Visual yang rapi, profesional, dan konsisten mencerminkan keandalan serta kualitas produk\/layanan.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">Menyampaikan Nilai dan Karakter Bisnis:<\/b> Memvisualisasikan alasan keberadaan perusahaan (<i data-path-to-node=\"12,2,0\" data-index-in-node=\"88\">purpose<\/i>) dan kepribadian merek (<i data-path-to-node=\"12,2,0\" data-index-in-node=\"120\">brand personality<\/i>) tanpa perlu banyak kata-kata.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,3,0\"><b data-path-to-node=\"12,3,0\" data-index-in-node=\"0\">Menjamin Konsistensi Lintas Media:<\/b> Memastikan pesan visual tetap seragam saat diterapkan pada kemasan, situs web, media sosial, hingga materi promosi fisik.<\/p>\n<\/li>\n<\/ul>\n<h2 data-path-to-node=\"14\"><b data-path-to-node=\"14\" data-index-in-node=\"0\">Komponen Utama dalam Elemen Visual Merek<\/b><\/h2>\n<p data-path-to-node=\"15\">Sistem identitas merek yang utuh terdiri dari beberapa elemen dasar yang saling melengkapi:<\/p>\n<p data-path-to-node=\"16\"><strong>1. Logo dan Tanda Merek (<i data-path-to-node=\"16\" data-index-in-node=\"25\">Logo Mark &amp; Logotype<\/i>)<\/strong><\/p>\n<p data-path-to-node=\"17\">Simbol visual utama yang mewakili wajah bisnis. Logo yang baik harus fleksibel, serbaguna, sederhana, dan memiliki daya ingat tinggi (<i data-path-to-node=\"17\" data-index-in-node=\"134\">memorable<\/i>).<\/p>\n<p data-path-to-node=\"18\"><strong>2. Palet Warna Merek (<i data-path-to-node=\"18\" data-index-in-node=\"22\">Color Palette<\/i>)<\/strong><\/p>\n<p data-path-to-node=\"19\">Kombinasi warna primer dan sekunder yang dipilih berdasarkan psikologi warna untuk memicu emosi atau persepsi tertentu pada audiens target.<\/p>\n<p data-path-to-node=\"20\"><strong>3. Tipografi (<i data-path-to-node=\"20\" data-index-in-node=\"14\">Brand Typography<\/i>)<\/strong><\/p>\n<p data-path-to-node=\"21\">Pilihan tata huruf (<i data-path-to-node=\"21\" data-index-in-node=\"20\">font<\/i>) utama dan pendukung yang menentukan gaya keterbacaan serta karakter tulisan pada seluruh materi komunikasi perusahaan.<\/p>\n<p data-path-to-node=\"22\"><strong>4. Sistem Ilustrasi, Ikonografi, dan Fotografi<\/strong><\/p>\n<p data-path-to-node=\"23\">Gaya gambar, grafis pendukung, ikon, dan filter foto yang memiliki arahan seni (<i data-path-to-node=\"23\" data-index-in-node=\"80\">art direction<\/i>) seragam untuk memperkuat tema visual.<\/p>\n<h2 data-path-to-node=\"25\"><b data-path-to-node=\"25\" data-index-in-node=\"0\">Matriks Tahapan Proses Perancangan Identitas Merek<\/b><\/h2>\n<table data-path-to-node=\"26\">\n<thead>\n<tr>\n<td><strong>Tahapan Kerja<\/strong><\/td>\n<td><strong>Fokus Kegiatan<\/strong><\/td>\n<td><strong>Output \/ Hasil Nyata<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span data-path-to-node=\"26,1,0,0\"><b data-path-to-node=\"26,1,0,0\" data-index-in-node=\"0\">1. Riset &amp; Penemuan (<i data-path-to-node=\"26,1,0,0\" data-index-in-node=\"21\">Discovery<\/i>)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,1,1,0\">Analisis nilai perusahaan, riset kompetitor, dan pemetaan audiens target.<\/span><\/td>\n<td><span data-path-to-node=\"26,1,2,0\">Dokumen <i data-path-to-node=\"26,1,2,0\" data-index-in-node=\"8\">Brief Desain<\/i> &amp; <i data-path-to-node=\"26,1,2,0\" data-index-in-node=\"23\">Brand Matrix<\/i>.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,2,0,0\"><b data-path-to-node=\"26,2,0,0\" data-index-in-node=\"0\">2. Strategi &amp; Konsep Visual<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,2,1,0\">Penentuan nilai inti, narasi merek, dan pembuatan papan inspirasi visual (<i data-path-to-node=\"26,2,1,0\" data-index-in-node=\"74\">moodboard<\/i>).<\/span><\/td>\n<td><span data-path-to-node=\"26,2,2,0\"><i data-path-to-node=\"26,2,2,0\" data-index-in-node=\"0\">Moodboard<\/i> &amp; Arah Kreatif (<i data-path-to-node=\"26,2,2,0\" data-index-in-node=\"26\">Creative Direction<\/i>).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,3,0,0\"><b data-path-to-node=\"26,3,0,0\" data-index-in-node=\"0\">3. Eksplorasi Desain<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,3,1,0\">Sketsa ide, pembuatan draf logo, pemilihan tipografi, dan eksperimen warna.<\/span><\/td>\n<td><span data-path-to-node=\"26,3,2,0\">Konsep Desain Awal (2\u20133 Opsi Utama).<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,4,0,0\"><b data-path-to-node=\"26,4,0,0\" data-index-in-node=\"0\">4. Uji Penerapan (<i data-path-to-node=\"26,4,0,0\" data-index-in-node=\"18\">Mockup Testing<\/i>)<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,4,1,0\">Simulasi penerapan elemen grafis pada media nyata (kemasan, aplikasi, kartu nama).<\/span><\/td>\n<td><span data-path-to-node=\"26,4,2,0\"><i data-path-to-node=\"26,4,2,0\" data-index-in-node=\"0\">Mockup Application Showcase<\/i>.<\/span><\/td>\n<\/tr>\n<tr>\n<td><span data-path-to-node=\"26,5,0,0\"><b data-path-to-node=\"26,5,0,0\" data-index-in-node=\"0\">5. Standardisasi Dokumen<\/b><\/span><\/td>\n<td><span data-path-to-node=\"26,5,1,0\">Penyusunan aturan teknis penggunaan seluruh elemen grafis bisnis.<\/span><\/td>\n<td><span data-path-to-node=\"26,5,2,0\">Buku <i data-path-to-node=\"26,5,2,0\" data-index-in-node=\"5\">Brand Guidelines<\/i> (Brand Manual).<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 data-path-to-node=\"28\"><b data-path-to-node=\"28\" data-index-in-node=\"0\">5 Langkah Praktis Menyusun Pedoman Identitas Visual (<i data-path-to-node=\"28\" data-index-in-node=\"53\">Brand Guidelines<\/i>)<\/b><\/h2>\n<p data-path-to-node=\"29\"><b data-path-to-node=\"29\" data-index-in-node=\"0\">1. Tetapkan Aturan Penggunaan Logo yang Benar dan Salah<\/b><\/p>\n<p data-path-to-node=\"29\">Berikan spesifikasi rasio ukuran, batas area aman (<i data-path-to-node=\"29\" data-index-in-node=\"107\">clear space<\/i>), latar belakang warna yang diperbolehkan, serta contoh larangan variasi logo yang merusak proporsi.<\/p>\n<p data-path-to-node=\"30\"><b data-path-to-node=\"30\" data-index-in-node=\"0\">2. Spesifikasikan Kode Warna Resmi<\/b><\/p>\n<p data-path-to-node=\"30\">Tuliskan kode warna lengkap untuk cetak dan digital, seperti HEX\/RGB (untuk media layar digital) dan CMYK\/Pantone (untuk kebutuhan media cetak).<\/p>\n<p data-path-to-node=\"31\"><b data-path-to-node=\"31\" data-index-in-node=\"0\">3. Tentukan Hirarki Tipografi<\/b><\/p>\n<p data-path-to-node=\"31\">Atur penggunaan jenis <i data-path-to-node=\"31\" data-index-in-node=\"52\">font<\/i> untuk <i data-path-to-node=\"31\" data-index-in-node=\"63\">headline<\/i>, <i data-path-to-node=\"31\" data-index-in-node=\"73\">sub-headline<\/i>, serta <i data-path-to-node=\"31\" data-index-in-node=\"93\">body text<\/i>, lengkap dengan aturan jarak antar-baris (<i data-path-to-node=\"31\" data-index-in-node=\"145\">leading<\/i>) dan jarak antar-huruf (<i data-path-to-node=\"31\" data-index-in-node=\"177\">kerning<\/i>).<\/p>\n<p data-path-to-node=\"32\"><b data-path-to-node=\"32\" data-index-in-node=\"0\">4. Berikan Arahan Visual Fotografi dan Grafis<\/b><\/p>\n<p data-path-to-node=\"32\">Tentukan filter warna, tingkat pencahayaan, suasana (<i data-path-to-node=\"32\" data-index-in-node=\"99\">tone of voice<\/i>), dan jenis subjek foto yang sesuai dengan nilai perusahaan.<\/p>\n<p data-path-to-node=\"33\"><b data-path-to-node=\"33\" data-index-in-node=\"0\">5. Distribusikan Dokumen ke Seluruh Tim dan Mitra Kerja<\/b><\/p>\n<p data-path-to-node=\"33\">Pastikan <i data-path-to-node=\"33\" data-index-in-node=\"65\">brand guidelines<\/i> mudah diakses oleh tim pemasaran internal, pencetak, maupun agensi luar untuk mencegah kesalahan penerapan visual di masa mendatang.<\/p>\n<p data-path-to-node=\"33\">baca juga: <a href=\"https:\/\/www.ciputra.ac.id\/vcd\/prinsip-tipografi-desain-panduan-menata-teks-untuk-komunikasi-visual\/\">Prinsip Tipografi Desain: Panduan Menata Teks untuk Komunikasi Visual<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual yang mewakili nilai, karakter, serta janji suatu bisnis kepada audiensnya. Solusi utama dalam merancang identitas merek yang efektif bertumpu pada perumusan strategi identitas brand yang jelas, penentuan posisi merek (brand positioning), penciptaan elemen visual merek yang kohesif, serta pendokumentasian&#8230;<\/p>\n","protected":false},"author":10,"featured_media":9366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-9363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perancangan Identitas Merek: Panduan Tahapan dan Elemen<\/title>\n<meta name=\"description\" content=\"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perancangan Identitas Merek: Panduan Tahapan dan Elemen\" \/>\n<meta property=\"og:description\" content=\"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/\" \/>\n<meta property=\"og:site_name\" content=\"Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-15T06:29:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-26T01:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ardtech\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ditulis oleh\" \/>\n\t<meta name=\"twitter:data1\" content=\"ardtech\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/\"},\"author\":{\"name\":\"ardtech\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/#\\\/schema\\\/person\\\/8e727eddc9dfb963b79fcecd599493eb\"},\"headline\":\"Perancangan Identitas Merek: Panduan Tahapan dan Elemen Visual Utamanya\",\"datePublished\":\"2026-09-15T06:29:02+00:00\",\"dateModified\":\"2026-09-26T01:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/\"},\"wordCount\":566,\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dieng.blob.core.windows.net\\\/vcd\\\/2026\\\/09\\\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg\",\"articleSection\":[\"Latest News\"],\"inLanguage\":\"id\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/\",\"name\":\"Perancangan Identitas Merek: Panduan Tahapan dan Elemen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/dieng.blob.core.windows.net\\\/vcd\\\/2026\\\/09\\\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg\",\"datePublished\":\"2026-09-15T06:29:02+00:00\",\"dateModified\":\"2026-09-26T01:30:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/#\\\/schema\\\/person\\\/8e727eddc9dfb963b79fcecd599493eb\"},\"description\":\"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#breadcrumb\"},\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#primaryimage\",\"url\":\"https:\\\/\\\/dieng.blob.core.windows.net\\\/vcd\\\/2026\\\/09\\\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg\",\"contentUrl\":\"https:\\\/\\\/dieng.blob.core.windows.net\\\/vcd\\\/2026\\\/09\\\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg\",\"width\":300,\"height\":300,\"caption\":\"Perancangan Identitas Merek\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Perancangan Identitas Merek: Panduan Tahapan dan Elemen Visual Utamanya\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/#website\",\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/\",\"name\":\"Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya\",\"description\":\"Universitas Ciputra\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/#\\\/schema\\\/person\\\/8e727eddc9dfb963b79fcecd599493eb\",\"name\":\"ardtech\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g\",\"caption\":\"ardtech\"},\"url\":\"https:\\\/\\\/www.ciputra.ac.id\\\/vcd\\\/author\\\/ardtech\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen","description":"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/","og_locale":"id_ID","og_type":"article","og_title":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen","og_description":"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual","og_url":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/","og_site_name":"Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya","article_published_time":"2026-09-15T06:29:02+00:00","article_modified_time":"2026-09-26T01:30:11+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg","type":"image\/jpeg"}],"author":"ardtech","twitter_card":"summary_large_image","twitter_misc":{"Ditulis oleh":"ardtech","Estimasi waktu membaca":"4 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#article","isPartOf":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/"},"author":{"name":"ardtech","@id":"https:\/\/www.ciputra.ac.id\/vcd\/#\/schema\/person\/8e727eddc9dfb963b79fcecd599493eb"},"headline":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen Visual Utamanya","datePublished":"2026-09-15T06:29:02+00:00","dateModified":"2026-09-26T01:30:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/"},"wordCount":566,"image":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#primaryimage"},"thumbnailUrl":"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg","articleSection":["Latest News"],"inLanguage":"id"},{"@type":"WebPage","@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/","url":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/","name":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen","isPartOf":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#primaryimage"},"image":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#primaryimage"},"thumbnailUrl":"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg","datePublished":"2026-09-15T06:29:02+00:00","dateModified":"2026-09-26T01:30:11+00:00","author":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/#\/schema\/person\/8e727eddc9dfb963b79fcecd599493eb"},"description":"Perancangan identitas merek adalah proses strategis berbasis riset dan desain grafis untuk membentuk seluruh aspek visual","breadcrumb":{"@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#breadcrumb"},"inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#primaryimage","url":"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg","contentUrl":"https:\/\/dieng.blob.core.windows.net\/vcd\/2026\/09\/Perancangan-Identitas-Merek-Panduan-Tahapan-dan-Elemen-Visual-Utamanya-6ab71f23dcea3.jpg","width":300,"height":300,"caption":"Perancangan Identitas Merek"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ciputra.ac.id\/vcd\/perancangan-identitas-merek-panduan-tahapan-dan-elemen-visual-utamanya\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ciputra.ac.id\/vcd\/"},{"@type":"ListItem","position":2,"name":"Perancangan Identitas Merek: Panduan Tahapan dan Elemen Visual Utamanya"}]},{"@type":"WebSite","@id":"https:\/\/www.ciputra.ac.id\/vcd\/#website","url":"https:\/\/www.ciputra.ac.id\/vcd\/","name":"Program Studi Desain Komunikasi Visual Universitas Ciputra Surabaya","description":"Universitas Ciputra","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ciputra.ac.id\/vcd\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Person","@id":"https:\/\/www.ciputra.ac.id\/vcd\/#\/schema\/person\/8e727eddc9dfb963b79fcecd599493eb","name":"ardtech","image":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/secure.gravatar.com\/avatar\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/777d8f1135a5f87904da88c788eb66994b255320bdea4dadd595c846af3eb794?s=96&d=mm&r=g","caption":"ardtech"},"url":"https:\/\/www.ciputra.ac.id\/vcd\/author\/ardtech\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/posts\/9363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/comments?post=9363"}],"version-history":[{"count":1,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/posts\/9363\/revisions"}],"predecessor-version":[{"id":9368,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/posts\/9363\/revisions\/9368"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/media\/9366"}],"wp:attachment":[{"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/media?parent=9363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/categories?post=9363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ciputra.ac.id\/vcd\/wp-json\/wp\/v2\/tags?post=9363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}