Vision

The vision of the Doctoral Study Program in Management and Entrepreneurship at Universitas Ciputra Surabaya is: to become a study program that produces Doctors who have integrity, professionalism, entrepreneurial (IPE) and world-class business skills who are able to provide a major positive impact on the nation by 2024.

Mission

The mission of the Doctoral Program in Management and Entrepreneurship at Ciputra University Surabaya is:

• To organize, manage, and promote the implementation of the Tri Dharma of Higher Education (education and teaching, research, and community service) in the fields of management, business, and entrepreneurship with international quality standards.
• To manage and operate the Doctoral Program in Management and Entrepreneurship in an entrepreneurial manner, upholding the principles of credibility, transparency, accountability, responsibility, and fairness (governance) effectively through mutually agreed mechanisms that maintain and accommodate all elements, functions, and roles within the study program.

Vision of the Doctoral Study Program in Management & Entrepreneurship, Universitas Ciputra

Developing Tridharma activities in the field of Business Management and Entrepreneurship at the doctoral level, which are adaptive to the development of science and technology to produce global entrepreneurs, with the character of Integrity, Professionalism and Entrepreneurship (IPE) and able to produce innovative works that are beneficial to the user community, the nation and humanity.”

1. ENTREPRENEURIAL MARKETING

Entrepreneurial Marketing at the doctoral level studies innovative marketing strategies that combine cutting-edge marketing theory with entrepreneurial practice. It focuses on in-depth research to identify market trends, consumer behavior, and brand development at the global level. Students will master methods for creating, managing, and sustaining competitive advantage through creative approaches, the latest marketing technologies, and cross-industry collaboration strategies.

2. SUSTAINABLE AND INNOVATION STRATEGY

This specialization examines sustainable business planning combined with strategic innovation to create long-term value. It focuses on how companies can apply sustainability principles, disruptive technologies, and innovative business models to address global challenges. Students will develop research-based strategic solutions to maximize environmental, social, and economic sustainability while driving business growth.

3. ENTREPRENEURIAL FINANCE

Entrepreneurial Finance equips students with advanced research and analytical skills in entrepreneurial financing, including capital raising, investment management, and risk mitigation strategies. Focuses on effective financial decision-making to support innovation, business expansion, and business sustainability in competitive markets. Students will integrate financial theory, case studies, and predictive models to maximize company value.

4. FINANCIAL TECHNOLOGY

Financial Technology at the doctoral level explores the integration of cutting-edge technology with financial systems to create more efficient, inclusive, and secure financial solutions. Students will research the application of AI, blockchain, big data, and other digital technologies in the transformation of financial services. This specialization equips students with the ability to design fintech innovations that can solve complex financial problems and drive digital economic growth.