Sasannaditya Wang is an International Business Management lecturer at Universitas Ciputra Surabaya, with a dynamic and interdisciplinary background spanning academia, fintech, content creation, and engineering. He holds a Master of Business Administration in International Business from National Sun Yat-sen University, Taiwan, where he focused on marketing strategies and consumer behavior—culminating in research on artificial scarcity in the sneaker market.

With a strong analytical mindset and data-driven approach, Sasannaditya has cultivated a skill set that bridges technical insight with effective business communication. Prior to his current academic role, he served as a Business Merchant Officer at DOKU, where he specialized in identifying client pain points and offering tailored digital payment and fintech solutions. His work involved acquiring and maintaining enterprise-level partnerships, consulting on business transformation strategies, and staying attuned to industry trends.

Sasannaditya also contributed to the global content space as an SEO Content Writer for CakeResume, where he produced insightful articles highlighting career opportunities and helped pioneer the platform’s LinkedIn content strategy. Earlier in his career, he held a technical role as a Sales Engineer at Keystone Indonesia, supporting industrial clients in the pulp and paper sector through consultative sales and project coordination.

His core competencies include business analysis, CRM, data interpretation, problem solving, and digital marketing, supported by strong capabilities in cross-cultural communication and adaptability. Passionate about continuous learning and interdisciplinary collaboration, Sasannaditya brings a unique blend of academic rigor and industry experience to every role he undertakes.