Social Design
Social Design
Credits : 8
Social Design course is the main learning key for students to study, analyse, and make solutions to visual communication design problems that occur in industry, by applying marketing principles and research methods. The work phases in this course are basic marketing, copywriting, creative research process, marketing content, and consumer repositioning.
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Ayo Resik

In the advancement of activities initiated by Nol Sampah, people in Surabaya are still used to using single-use plastic. This year, Nol Sampah has one of the goals in its contribution to reduce plastic use which is one of the causes of global warming.

Therefore, an interactive education-based social campaign was formed namely Arek Suroboyo Rehabilitasi Plastik or abbreviated as Ayo Resik with the aim of rehabilitating or restoring nature and the human mindset. Restoring nature is done by planting tree seeds and mind rehabilitation by forming awareness towards the dangers of plastic in an early stage. To build the habit, we believe that children, as the nation’s next generation, are the most appropriate target.

Bengko Pertiwi

The lack of awareness and knowledge of the zero waste system and the environment in the community lead to the threat of environmental pollution to continue as well as unequal number of bulk stores and environmental activists so that make them unable to prevent the impact of environmental pollution produced.

Conduct a campaign with the following activities:

  1. Zero Waste Bootcamp

Training about applying zero waste practice in everyday life that is carried out offline. At this event, you will be taught about zero waste living tips by changing a waste-free lifestyle, utilizing trash or waste into something more useful. The first month of training will discuss about:

  • Shopping tips and tricks using a zero waste system
  • Bulk store system
  • separation of organic and non-organic waste at home

While the second month will discuss about:

  • Making pots from used diapers
  • Manufacture of organic fertilizer
  • Making laundry soap and candles from used cooking oil

And in the last month, there will be training about the waste bank.

  1. 30 Days Zero Waste Challenge

In this program, the application of zero waste living will be implemented in daily life. Participants are free to determine the challenge they want to participate in as long as they complete it within 30 days.

  1. Zero Waste Handbook

The handbook was created as a zero waste living guide that contains knowledge about zero waste living, the importance of zero waste and ways to implement zero waste in everyday life. This handbook will be available in the form of an e-book which can be obtained free of charge by the general public through the website and also available in the form of a book or printed that can be purchased at the Soka Bulk Store.

Berbagi Demi Bumi

This campaign was created because of the high problem of food waste that occurs in Indonesia. According to the data, 51% of waste is food waste and 300 kg of food waste is produced per person each year. Ironically, 22 million people still suffer from chronic hunger. Therefore, Berbagi Demi Bumi is made to reduce the amount of food waste by revolutionizing people’s awareness by creating new behaviors by avoiding in wasting food. Through this program, the community is invited to be able to set aside the food that is considered too much to those in need. Berbagi Demi Bumi has a campaign vision to educate the public about two important things, namely:

  1. Reduce food waste
  2. Build the habit of sharing food instead of wasting food
Memoir

Kampoeng Dolanan is a community that is active in conserving traditional games. Kampoeng dolanan has a vision to become the center for studies and educating society. Kampoeng Dolanan wants to provide education to parents and children about ethics in playing.

However, to reach this goal, Kampoeng Dolanan has several obstacles such as many people who do not know Kampoeng Dolanan due to lack of information, traditional game craftsmen who are nearly extinct and most importantly because their parent forbid them to play traditional games.Therefore, a campaign in the form of entertainment tourism called Kampung Edukasi was formed which is divided into 3 main sections. At each stop there will be a joint activity involving parents and their children. Hopefully that in every room, parents and children can create their memories together in traditional games.