The Visual Communication Design program at Universitas Ciputra (VCD UC) is shaped by four key pillars: Design, Technology, Entrepreneurship, and Sustainability. This approach encourages students to grow not just as skilled designers, but also as adaptable thinkers who are ready to take on the realities of the creative industry. At VCD UC, students learn to craft thoughtful and visually engaging design solutions, explore how technology can push creative boundaries, and develop a business mindset rooted in real-world issues.

VISION

Having a vision to produce graduates with entrepreneurial character in the field of visual communication design, who are able to use the latest technology and develop local and global potential, to produce unique and acceptable designs for the community.

MISSION

1. Organizing the tridharma of higher education in the field of Creative Industries and Entrepreneurship with national and international quality standards.
2. Managing the Faculty of Creative Industries in an entrepreneurial manner by upholding the principles of good governance.

Attitudes and Values

• Fear of God Almighty and able to show a religious attitude.
• Upholding human values in carrying out duties based on religion, morals, and ethics.
• Contribute to improving the quality of life in society, nation, state, and the progress of civilization based on Pancasila.
• To act as citizens who are proud and love their homeland, have nationalism and a sense of responsibility to the country and nation.
• Appreciate the diversity of cultures, views, religions, and beliefs, as well as the opinions or original findings of others.
• Work together and have social sensitivity and concern for society and the environment.
• Obey the law and discipline in social and state life.
• Internalize academic values, norms, and ethics.
• Demonstrate a responsible attitude towards work in their area of expertise independently.
• Internalize the spirit of independence, struggle, and entrepreneurship.

General Skills

• Able to apply logical, critical, systematic, and innovative thinking in the context of the development or implementation of science and technology that pays attention to and applies humanities values in accordance with their field of expertise.
• Able to demonstrate independent, quality and measurable performance.
• Able to study the implications of the development or implications of science and technology that pays attention to and applies the values of the humanities according to their expertise based on scientific principles, procedures and ethics in order to produce solutions, ideas, designs, or art criticism, compile a scientific description of the results of their studies in the form of a thesis or assignment report. end, and upload it on the Ciputra University website.
• Able to compile a scientific description of the results of the above studies in the form of a thesis or final project report, and upload it on the Ciputra University website.
• Able to make appropriate decisions in the context of solving problems in their area of expertise, based on the results of analysis of information and data.
• Able to maintain and develop a network with supervisors, colleagues, colleagues, both inside and outside the institution.
• Able to be responsible for the achievement of group work results and supervise and evaluate the completion of work assigned to workers under their responsibility.
• Able to carry out the evaluation process of the working group under their responsibility, and manage learning independently.
• Able to document, store, secure, and retrieve data to ensure validity and prevent plagiarism.

Special skill

• Have the ability to visualize both manually and digitally to design visual communication design works by paying attention to aesthetic value standards.
• Have the ability to communicate ideas / ideas / thoughts through verbal and visual language.
• Have the ability to work together / managerial and leadership.
• Have sensitivity to real problems, analysis, and creative thinking skills for the process of creating solutions with visual communication design science.
• Have entrepreneurial sensitivity, entrepreneurial competition to identify, analyze and take entrepreneurial action.
• Have the ability to design creative content that is worth selling.
• Have the basic ability to practice theory and technology in a work with the principles of design thinking. Have the ability to learn throughout life.
• Uphold academic and ethical norms

Juara 1 Video Pendek LO Kreatif Aptisi Jatim 2020
Achmad Candi Abadi Mulia, Ni Wayan Mahadewi Suci, Amanda Aprilia Santoso (VCD 2020)

Juara 1 Lomba Desain Grafis 2madison Design Competition Part 2
Daigo Tanu Saputra (VCD 2019)

Juara 1 Lomba Ilustrasi Maskot Bihun AAA
Geralda Carnelian Tantra (VCD 2018)

Juara 1 Lomba Ilustrasi Buku Erlangga Bersiap Kuliahuara
Natasya Priscilla Suhartono (VCD 2018)

Juara 1 Lomba Videografi Chemistry Fair Universitas Inodnesia
Alvin Herbert Christy (VCD 2019)

Juara 1 Lomba Desain Logo VIVAMUDA
Axellino Aviand Tjahja (VCD 2023)

The curriculum is designed based on the vision and mission of Universitas Ciputra Surabaya, the scientific/expertise vision of the study program, and the needs of the job market, which requires skills in: character, citizenship, critical thinking, creativity, collaboration, communication, and problem solving. Therefore, graduates are equipped with the ability to meet the evolving demands of the 21st century.

1. Graduate Profiles (Graduate Profiles)

Creative Content Creator
Designer in various visual communication design media.

Creative Solution Creator
Practitioner in the field of media and communication technology to solve various visual communication design problems.

Professional Designer
Developer of visual communication design planning documents in projects.

Design Entrepreneur
Entrepreneur in the field of visual communication media production

Academic
Educator in the field of visual communication design

 2. Graduate Learning Outcomes (Graduate Learning Outcomes)

Semester 1
Design Principles and Practices
Typography Principles and Practices
Drawing Principles and Practices
Digital Design Essentials in Illustration
Digital Design Essentials in Human-Centered Design
Digital Design Essentials in Photo and Videography
Introduction to Entrepreneurship and Innovation
Computer-Based Technologies and Application
Pancasila

Semester 2
Design Principles and Practices 2
Photo and Video Essentials
Motion Graphic Design in Illustration
Motion Graphic Design in Human-Centered Design
Motion Graphic Design in Photo and Videography
Cross-Cultural and Arts
Introduction to Venture Creation and Scaling
Menjadi Indonesia
Kewarganegaraan

Semester 3
Explorative Visual Design
Printing and Production Process in Illustration
Printing and Production Process in Human-Centered Design
Printing and Production Process in Photo and Videography
Brand Innovation
Psychology and Design Appreciation
Etika Profesi
Bahasa Indonesia

Semester 4
Commercial Applied Design
Advertising and New Media in Illustration
Advertising and New Media in Human-Centered Design
Advertising and New Media in Photo and Videography
Design Research and Methodology
Future Design and Technology
MKI I
Agama

Semester 5
Strategic Managerial Design for Intrapreneur
Strategic Managerial Design for Entrepreneur
Social Design
Commercial Illustration
Graphic on Product
Applied Photograpy
Creative Copywriting
3D Modeling
Comic and Graphic Narrative
Pop Culture Commercialization
Arts and Crafts
MKI II

Semester 6
Transformational and Innovative Design for Intrapreneur
Transformational and Innovative Design for Entrepeneur
Academic Research and Writing
Visual Media Illustration
Packaging Design
Video Production
Creative Storytelling
UI/UX Design
Sequential Visual Narrative
Creative Event Design and Planning
Visual Vernacular Design
Credential Program

Semester 7
Design Industry Experience
Final Project Proposal

Semester 8
Final Project

Industry
Wacom Southeast Asia (SEA)
Honor
Lia S. Associate
Visual Cast Design
MOCHTRET
PT Laskar Dua Cakrawala
Guri Ramen Indonesia
Kopi-O Group
Fudgy Bro
Roti Sendowo
Wahana Visi Indonesia

University
Birmingham City University, UK
TAR UMT, Malaysia
Multimedia University, Malaysia